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Foodie Pseudery (30)

This glorious bit of foodie pseudery is on the website for a new-ish restaurant, Switch, in Dubai. The designer writes:

I wanted Switch to be a strong, symmetrical soft organic womb-like space composed of a continuous, undulating wall that wraps around the entire restaurant.

The food sounds equally bizarre:

To titillate distinguished taste buds, a curved Mediterranean Fusion menu was created with a touch of Asian feel.

What the hell is a ‘curved Mediterranean Fusion menu’?

I am immensely grateful to Sally Prosser, who lives and writes from Dubai, for this link. All submissions welcome!

6 Comments Post a comment
  1. Seriously, someone needs to do more food satire when there’s such an abundance of raw material. Classic.

    September 14, 2012
    • I agree. The fact that I’ve managed to keep up this series for more than a year says a LOT about how bad food writing can be.

      September 14, 2012
  2. highlatitudes #

    It sounds like a place that would make me feel sea-sick. Undulating walls and curved menus will probably not whet my appetite.

    September 14, 2012
  3. Sheila Dillon #

    Perhaps we could make an edition of the Food Programme just based on a year of this hysterical nonsense…. Be a lot of fun

    September 14, 2012
    • That would be WONDERFUL (I would love to do it) – and there’s just so much material. I’d really like to include something about Ruth Bourdain too – however he/she may be.

      September 14, 2012
  4. Deon #

    I postulate that the designers of both space and menu are both Mediterranean and like to play with Asians on earthquake prone islands…

    September 14, 2012

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