Margarine Myths
So this week’s blog post was going to be about food and fiction – having had drinks and supper at Pablo Neruda-themed Maremoto last night, it seemed appropriate – but along with the post on authenticity which I promised yonks ago, it will have to wait while I simmer with annoyance at the World Food Programme’s decision to solve the world’s food problems by working with Unilever.
Yes, you read that correctly. The World Food Programme is working with Unilever to alleviate the hunger crisis.
Unilever. The Anglo-Dutch food, margarine, and cosmetics giant which also happens to be the biggest consumer goods company in the world. Is this really a good idea?
I have nothing whatsoever against corporate social responsibility. In fact, I wish that more countries encouraged the private sector to become involved in philanthropic work. With their efficient logistical support and understanding of the market, there are few organisations better positioned to help poor communities that those which provide services or produce consumer products.
And as big corporations go, Unilever ranks pretty high up the sustainability stakes. Last year it launched its Sustainable Living Plan which aims not only to reduce Unilever’s greenhouse gas emissions, waste, and water use, but that of its suppliers and customers as well. It’s an ambitious plan which seeks to make the whole supply chain sustainable – while doubling Unilever’s profits. The company is also funding a range of projects, including encouraging the sustainable production of palm oil (although who knows if it’ll be able to roll back the incredible damage it did by investing in palm oil in the first place), and sponsoring hygiene programmes in the developing world to reduce the numbers of children who die as a result of diarrhoea. I really hope that they succeed, even as it becomes increasingly apparent that we need to consume less for social and ecological good.
I think that my concern about the WFP’s enthusiasm for Unilever is connected to the fact that this business makes a profit by selling food which isn’t particularly good for its customers. However much Unilever might like to promote its fluffy credentials – and buying Ben and Jerry’s, the business which gave away scoops of Yes Pecan! ice cream on the day of Obama’s inauguration, was certainly part of this – its purpose is to make as much money as possible for its shareholders. The question we need to ask is how it goes about raising those profits.
For all of Unilever’s good intentions, it has a patchy track record on the quality of the food it produces. Consider the ingredients in a jar of Skippy peanut butter:
Roasted peanuts, corn syrup solids, sugar, soy protein, salt, hydrogenated vegetable oils (cottonseed, soybean, and rapeseed) to prevent separation, mono- and diglycerides, minerals (magnesium oxide, zinc oxide, ferric orthophosphate, copper sulfate), vitamins (niacinamide, pyridoxine hydrochloride, folic acid)
In comparison, the sugar- and salt-free version of South Africa’s Black Cat peanut butter (also the product of a big food company), contains peanuts and ‘stabiliser’. There are other brands of mass-produced peanut butter which contain only peanuts and oil.
I know that this might seem like nitpicking, but the point is that Unilever doesn’t sell ‘whole’, unprocessed food to make a profit: like any other big food company, it adds strange and occasionally harmful ingredients to its products to make them taste better or last longer, and it hides this fact with a vast advertising budget. In 2009, for example, it spent £148 million on advertising in the UK alone. In the same year, in Canada it promoted Hellman’s mayonnaise as part of an ‘eat local’ drive. Two years before that, a US-based campaign around ‘real food’ suggested that Hellman’s could be included in a diet of ‘real’, ‘whole’ food. Hellman’s is neither ‘local’, nor ‘real’. Its low-fat version contains the following:
Water, modified corn starch, soybean oil, vinegar, high fructose corn syrup, egg whites, salt, sugar, xantham gum, lemon and lime peel fibres, colours added, lactic acid, (sodium benzoate, calcium disodium edta) used to protect quality, phosphoric acid, natural flavours
The bulk of Unilever’s profits come from margarine, which it promotes heavily on the grounds of its health benefits – something which still divides the medical world. This is a business which chooses its ethics carefully.
Consider its involvement in the Public Health Commission, a body created in 2008 by the UK’s then-shadow Minister of Health, Andrew Lansley (greedy):
In the chair of the commission, by invitation of Lansley, was Dave Lewis, UK and Ireland chairman of Unilever, one of the largest processors of industrial fats in the world.
With him were Lucy Neville-Rolfe, corporate affairs director of Tesco, , the supermarket that has been a leading opponent of the traffic light food labelling scheme favoured by the Food Standards Agency, and Lady Buscombe, Conservative peer and former head of the Advertising Association, where she established herself as a formidable political champion of the ad industry’s right to operate free of restrictions.
Asda’s corporate affairs director, Paul Kelly, formerly PR head of Compass, the school meals company of turkey twizzler fame, had to send his apologies. Mark Leverton, policy director of Diageo, manufacturer of leading vodka, whisky and beer brands, joined them by phone.
Lansley – who has links with the food industry – is now Minister of Health and, surprise, surprise, had invited this dubious collection of businesses, alongside McDonald’s, KFC, PepsiCo, and Mars, to help shape Britain’s public health policies around obesity and diet-related diseases. This is as pointless as asking BP, Shell, and Chevron to end the world’s reliance on fossil fuels.
One of the first outcomes of this public-private partnership was the Department of Health’s ‘Great Swapathon’ which encourages families in England to choose healthy products through a voucher scheme. The vouchers
can be exchanged for products deemed to be healthy, including Unilever’s Flora Light margarine, Mars’ Uncle Ben’s rice and Molson’s alcohol free lagers. Other businesses offering vouchers will include supermarket Asda, for its own brand goods; sportswear firm JJB Sports; outdoor activity provider Haven Holidays; Weight Watchers; and private gym group the Fitness Industry Association. The News of the World will help promote the scheme.
The list of companies includes food manufacturers whose products have been blamed for increasing obesity. Unilever’s product range includes ice creams, Pot Noodle and Peperami, while Mars makes chocolate and Molson is a brewer.
‘The News of the World will help promote the scheme.’ Priceless.
This is so misguided it’s almost amusing. A scheme to promote healthy eating actually benefits a clutch of big food companies whose products facilitate Britain’s obesity crisis.
The WFP is engaged in a similar project. It also works in partnership with PepsiCo, manufacturer of crisps, soft drinks, and a range of non-foods; Cargill, whose inhumane and unhygienic slaughterhouse practises contributed to an outbreak of antibiotic-resistant salmonella in some of its meat in the US; Yum! Brands, whose chains include KFC, Pizza Hut, and Taco Bell; and Vodafone, a company’s whose outstanding £6 billion tax bill in 2010 could have paid the UK’s welfare bill for a year.
The WFP was established in 1961 to eliminate hunger and malnutrition. Its focus is on providing food aid, but aims ultimately to reform the food system to the extent that food aid will become largely unnecessary. While the WFP has been invaluable in bringing emergency supplies of food to disaster areas, it has singularly failed to do anything else. We are in the midst of a global food crisis where food aid is needed more than ever before.
One could argue that this is precisely the reason why it’s necessary for the WFP to work with big organisations: they have money and resources. The WFP can only respond to the crisis with adequate funding and assistance. But even given the fact that the WFP is desperately in need of funds at the moment, there is no great imperative for it to work with Unilever, PepsiCo, Vodafone or any other dodgy multinational – and I think that these partnerships only serve to undermine the WFP’s aims. (And it’s worth taking a closer link at the WFP’s finances, as this excellent investigation into the WFP by Sheila Dillon of the BBC’s Food Programme does.)
Famine and malnutrition are caused by a range of factors and, paradoxically, a lack of food isn’t one of them. As the Nobel Prize-winning economist Amartya Sen wrote, people starve or go hungry when they can’t buy food: when food becomes too expensive for them to afford it, or when distribution systems fail or are inadequate. There’s usually enough food to go around, but people have difficulty accessing it.
One of the best, and most poignant, examples of this was the 1992 famine in Somalia which occurred in Bay, one of the country’s most agriculturally productive regions. People starved because militias prevented food from being cultivated and distributed efficiently. It’s no coincidence that famines occur in countries with dysfunctional – or no – governments. The Ethiopian famine in the mid-1980s began after the collapse of its government – the country had managed to feed itself before then.
Democracies tend to have food systems which function properly. Instead of focussing on raising money and sending food parcels, promoting democracy and drawing attention to the connection between bad governance and hunger should be at the top of the WFP’s agenda.
Getting big food and agriculture companies to sponsor the WFP’s work will not bring democracy to the developing world, nor will it end the food crisis. These are organisations have little or no interest in promoting good governance if it’s bad for business.
And, secondly, some of these organisations have actually benefitted from the food crisis. Cargill is the world’s biggest agricultural commodities trader, and it’s been doing rather well recently, as the Financial Times reported in January:
Cargill benefited from supply disruptions in the global food chain and rising prices to report a tripling in profits in the second quarter of its fiscal year.
The world’s largest agricultural commodities trader said net income in the three months to November 30 rose to $1.49bn, up from $489m in the same period a year earlier.
First-half earnings more than doubled to $2.37bn, up from $1.01bn in the six months to the end of November 2010.
The windfall highlights the big margins in the sector led by Cargill, which rose to prominence in the 2007-08 food crisis, when agricultural commodities prices hit all-time highs.
Chris Johnson, credit analyst at Standard & Poor’s in New York, said that droughts in some of the key grain-producing regions and the ensuing trade dislocations were behind the strong results.
‘To the extent that you’re able to provide grains in parts of the world where they cost more you can get a larger profit margin,’ he said.
Food prices have been driven up by food speculation. Cargill is both a hedge fund and a commodities trader, so it not only benefits from higher food prices – but is partly responsible for causing them to rise too.
The title of this post comes from an essay by Roland Barthes from his collection Mythologies (1957). In ‘Operation Margarine’ he argues that advertisers use a kind of reverse psychology to persuade us to buy things we know aren’t all that good for us: the advertisement acknowledges that the product, margarine in the example Barthes provides, isn’t as tasty or healthy as its rivals, but then turns this on its head by emphasising its convenience and cheapness. Margarine then becomes the obvious product to buy.
The WFP is attempting some margarine-mythmaking in insisting that its work can only be achieved in partnership with these big multinationals: yes, they’re bad, but – hey, what can you do? They have money and power and people are hungry. Nonsense. The WFP is inadvertently giving the best PR possible to a clutch of businesses which, at best, have very little interest in producing good, healthy food. At worst, the WFP is trying to solve world hunger in partnership with organisations which have a vested interest in keeping the world hungry.
Further Reading
Texts cited here:
Peter T. Leeson, ‘Better off stateless: Somalia before and after government collapse,’ Journal of Comparative Economics, vol. 35 (2007), pp. 689-710.
Ken Menkhaus, ‘The Crisis in Somalia: Tragedy in Five Acts,’ African Affairs, vol. 106/204 (2007), pp. 357-390.
Marion Nestle, Food Politics: How the Food Industry Influences Nutrition and Health, revised ed. (Berkeley: University of California Press, 2007).
Amartya Sen, ‘The Food Problem: Theory and Policy,’ Third World Quarterly, vol. 4, no. 3 (Jul., 1982), pp. 447-459.
Other sources:
A. Clarkson and E. Margaret Crawford, Feast and Famine: Food and Nutrition in Ireland 1500-1920 (Oxford: Oxford University Press, 2001).
Jean Drèze and Amartya Sen (eds.), The Political Economy of Hunger, 3 vols. (Oxford: Clarendon Press, 1990).
Cormac Ó Gráda, Black ’47 and Beyond: the Great Irish Famine in History, Economy and Memory (Princeton: Princeton University Press, 1999).
Cormac Ó Gráda, Famine: A Short History (Princeton: Princeton University Press, 2009).
Cormac Ó Gráda, ‘Making Famine History,’ Journal of Economic Literature, vol. 45, no. 1 (Mar., 2007), pp. 5-38.
Cormac Ó Gráda, ‘Revisiting the Bengal Famine of 1943-4,’ History Ireland, vol. 18, no. 4, The Elephant and Partition: Ireland and India (July/August 2010), pp. 36-39.
Cormac Ó Gráda, ‘The Ripple that Drowns? Twentieth-Century Famines in China and India as Economic History,’ Economic History Review, vol. 61, (2008), pp. 5-37.
Amartya Sen, ‘Famines as Failures of Exchange Entitlements,’ Economic and Political Weekly, vol. 11, no. 31/33, Special Number: Population and Poverty (Aug., 1976), pp. 1273-1280.
Amartya Sen, Poverty and Famines: An Essay on Entitlement and Deprivation (Oxford: Clarendon Press, 1981).
C.P. Melville, ‘The Persian Famine of 1870-72: Prices and Politics,’ in Food, Diet, and Economic Change Past and Present (Leicester: Leicester University Press, 1993), pp. 133-150.
Anne M. Thompson, ‘Somalia: Food Aid in a Long-Term Emergency,’ Food Policy (Aug. 1983), pp. 209-219.
C. Paul Vincent, The Politics of Hunger: The Allied Blockade of Germany, 1915-1919 (Athens: Ohio University Press, 1985).
Christian Webersik, ‘Mogadishu: An Economy without a State,’ Third World Quarterly, vol. 27, no. 8 (2006), pp. 1463-1480.
S.G. Wheatcroft, ‘Famine and Food Consumption Records in Early Soviet History, 1917-25,’ in Food, Diet, and Economic Change Past and Present (Leicester: Leicester University Press, 1993), pp. 151-174.
Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.







Feb 5
Justice, not Philanthropy
This week José Graziano da Silva, the Director General of the UN’s Food and Agriculture Organisation, announced that the famine in Somalia has ended. A combination of good rain, the most successful harvest in seventeen years, and the effective dispersal and deployment of food and agricultural aid means that most Somalis now have adequate access to food. But this is likely to be a temporary reprieve: it’s uncertain if food stocks will last until April, when the next rainy season begins and the main planting is done.
This already fragile situation is compounded by Somalia’s complicated politics: the southern part of the country is still controlled by the Islamist group al-Shabaab, which banned the Red Cross from operating in the area this week, and has disrupted food supplies in the past. Tellingly, around half of the 2.34 million people still in need of humanitarian assistance and seventy per cent of the country’s acutely malnourished children are in southern Somalia.
The end of the famine is no cause for celebration, then. Thirty-one per cent of the Somali population remains reliant on food aid, famine looms in another three months, and there are the after-effects of the famine to cope with: the plight of the refugees scattered around Somalia, Ethiopia, and Kenya; and the generation of malnourished children.
It’s estimated that between 50,000 and 100,000 people died in this famine, half of them children.
Clearly, something isn’t working.
And as one famine comes to an end – or, at least, a halt – in East Africa, another one seems to be developing on the other side of the continent. Niger, and, indeed, its neighbours Chad and Mali, is both drought- and famine-prone. Even in good years, it struggles to feed itself. Fifteen per cent of the world’s malnourished children live in Niger. But poor rainfall at the end of 2011 and a spike in global food prices means that the country’s population faces famine.
Niger’s last famine was in 2010, when the World Food Programme provided food to 4.5 million people. But things seem to be more hopeful there than in Somalia, and largely because Niger has a government which functions relatively well. Realising that it needs to store its food supply properly, provide jobs so that its population can afford to buy food, and also limit the growth of its population, the government of Niger is introducing measures to improve people’s access to food. One new piece of legislation will make it compulsory for children to remain in school until the age of sixteen, partly because of the strong link between girls’ education and declining family size.
Somalia’s weak and ineffectual government can’t do anything to prevent famine from occurring there again. With all the will in the world, there is no way that Somalia’s food crisis will end until its political situation stabilises.
The comparison of Niger and Somalia is particularly useful for demonstrating the extent to which responses to famine – from the media, NGOs, charities, and other international organisations – are heavily politicised. Reporting on the Niger famine in 2010 was fairly muted and I’ve only seen a couple of references to its most recent food crisis. Somalia, though, never seems to be out of the news. The reason for this is depressingly simple:
Al-Shabaab is loosely affiliated to al Qaeda and the United States fears that the Horn of Africa could prove to be a useful base for planning future terrorist activities. It probably also helps that Somalia has media-friendly pirates too.
So all famines aren’t equal. All famines are complicated. Indeed, the whole question of ‘hunger’ is complex. I was amused to note that Monday marks the beginning of the WFP’s Free Rice Week. The project encourages individuals to play a game on a website. For every correct answer, Free Rice Week’s sponsors donate ten grains of rice to the WFP. The aim of the project is to ‘provide education to everyone for free’. Hmm…. ok – it includes some basic, if vague, information about ‘hunger’. And also to ‘help end world hunger by providing rice to hungry people for free.’
Huh?
So this is going to end world hunger by giving all hungry people rice?
Seriously?
Other than the fact that it would be as – or even more – effective for the project’s sponsors and participants to skip the cute competition and simply donate rice to the WFP (or, even better, to a local feeding scheme or food bank), this really isn’t going to end world hunger.
I know that this seems like a soft target to shout at, and, really, there’s nothing wrong with donating food or money to the WFP, but my annoyance with projects and competitions like this one, stems from the fact that they’re dishonest. There is no way that Free Rice Week is going to end world hunger. It’s a pity that the WFP sees fit to inform people that by taking part in it they’re contributing to solving the food crisis.
In fact, I think that Free Rice Week and other, similar projects actually contribute to the problem.
Firstly, they fudge the meaning of ‘hunger’. Over the past year or so, we’ve become familiar with the FAO’s horrifying statistic that one billion people go hungry every day – that one sixth of the world’s population does not have adequate access to food. But there are problems with this statistic:
These figures need to be accurate because they ‘are also used to help guide where to send foreign aid, track progress towards international development goals, and hold governments to account for promises made.’
Moreover, it glosses over the fact that there are many kinds of hunger: the extreme events – the famines – which are the products of natural disasters, conflict, and state collapse; the hunger which is the product of poor diets and an inability to buy or access enough food; and the hunger in developed nations. In Britain and the United States, the numbers of people now reliant on food stamps and food banks has spiked during the recession.
Secondly, these projects ignore the fact that responding to various kinds of hunger requires far, far more than throwing money at the problem. In fact, the WFP’s website even acknowledges this: ‘People can go hungry even when there’s plenty of food around. Often it’s a question of access – they can’t afford food or they can’t get to local markets.’ Famines in the twentieth- and twenty-first centuries occur as a result of a collapse of distribution systems, usually caused by conflict or a crisis in government. Famines tend not to happen in stable democracies. The WFP must receive money for food aid – that is absolutely non-negotiable – but long-term change, as we’ve seen in the cases of Somalia and Niger, can only occur once stable, effective governments are in place. No amount of free rice is going to end famine in Somalia.
In other cases of hunger, it’s clear that people are simply too poor to buy food: employment, education, good health systems, and higher wages will go far in remedying this situation. But even then, we have to accommodate the choices that poor people make when spending their money. In an article for Foreign Policy’s special edition on food last year, Abhijit Banerjee and Esther Duflo took a closer look at the lives of the ‘one billion hungry’ and came to some interesting conclusions:
We need to take people’s choices about how they spend their limited funds, more seriously.
Thirdly, by focussing on raising funds, the WFP transforms itself into a philanthropic organisation. Donations of food and other forms humanitarian aid are absolutely necessary to alleviating food crises, but they won’t end these crises – or end ‘hunger’ (whatever we may mean by that). In an excellent article for the Guardian, the UN’s Special Rapporteur on the Right to Food, Olivier de Schutter argues:
Food aid doesn’t address the deeper, structural problems underlying the food crisis. It doesn’t consider bad governance; the impact of food speculation on rising food prices; and agricultural efficiency, particularly in the light of climate change.
By appealing to people to donate money to fund their response to food crises – which could have been avoided – the WFP and others cast hunger as something which can be remedied with old-fashioned philanthropy. It’s certainly true that philanthropic organisations can do immensely good work – like reducing rates of polio and malaria in the developing world. But this doesn’t necessarily solve the problems which give rise to these crises:
Precisely. The world’s poor should not be dependent on the goodwill of wealthy people who have the time and inclination to play games on the internet.