This week, Oxfam released a report on the world’s favourite food. Based on a survey of 16,000 people in Australia, Brazil, Germany, Ghana, Guatemala, India, Kenya, Mexico, the Netherlands, Pakistan, the Philippines, Russia, South Africa, Spain, Tanzania, the UK and the USA, it tabulates the top three meals in each of these countries. In South Africa, pasta, pizza, and steak are favourites, while it’s chicken, pizza, and Chinese (whatever that may be) in Guatemala. Pasta rules supreme as the world’s favourite food.
Although fun, I think that the conclusions drawn by the survey, which is part of Oxfam’s Grow campaign, are pretty dubious. I don’t think that the likes and dislikes of sixteen thousand people – of a global population of six billion – count for terribly much. I am very surprised that Oxfam reports that most South Africans list pasta as their favourite food. Pasta isn’t included in the Medical Research Council’s list of the most widely foods consumed in South Africa – the top five of which are maize meal, white sugar, tea, bread, and milk. It seems to me that the people included in this survey were mainly middle-class urban dwellers – precisely the people who would list pizza, pasta, and steak as their favourite food.
But the purpose of the survey, flawed as it may be, is to demonstrate
the spread of Western diets across the world. Although national dishes are still popular – such as paella in Spain, schnitzel in Germany and biryani in India – pizza and pasta are now the favourite foods of many, with more than half of the countries (nine out of 17) listing one or both in their top three foods.
I doubt that, as Oxfam suggests, all ‘people’s diets are actually changing, with many not eating the same foods as they did just two years ago.’ Diets change slowly over time. It’s more accurate to suggest that food preferences are changing. It’s only the affluent who can afford to change what they eat. As in Western Europe after 1945, the Chinese and Indian middle classes are eating more animal protein than ever before. In South Africa, pasta remains prohibitively expensive for most people – who still base their diets around maize meal.
It’s worth considering how the meanings of particular food stuffs change over time and space. Particular dishes may mean one thing in the region in which they originate and something quite different in the countries to which they are taken by immigrants, fashion, or supermarkets and restaurants. We tend to assume that this ‘globalisation’ of food or taste is a relatively recent and pernicious phenomenon. But it’s far more complicated than that.
In response to last week’s post on cupcakes, feminism, and gentrification, our woman in Bangladesh comments:
I am also thinking about the term ‘gentrification’ in Dhaka‘s context. We have cakeshops here but they didn’t pop up as precursors to gentrification. They tended to set up shop near urban dwellings (lots of birthday cakes to be sold?) and later on they became common near office areas, since cakeshops in Dhaka these days also sell fried chicken and chicken patties (pronounced chicken petis) that office people love to eat, along with pastries (pronounced pess tree). Given that, what does gentrification connote in Dhaka and what are the precursors to it?
Shahpar had noted previously:
I was with Bangladeshi friends while chasing cupcakes. We noted how different cupcakes were in NYC than in Dhaka. Here they are made with the cheapest quality ingredients and sold in roadside shops. No frosting. Just a chunk of cake in marigold yellow, sitting in a greasy pleated paper skirt. We used to get them in our school canteens and kids in Bengali medium schools like the one I went to probably still eat cupcakes. It’s the food to go with roadside tea and is a quick snack for the blue collar workers. Rickshaw wallahs and bus ticket sellers and garment factory workers all eat it. Nothing girly about it.
In Dhaka, cupcakes and cake shops mean very different things than they do in Cape Town. Can you imagine a more heavenly combination than cake and fried chicken?
A cupcake in Dhaka
Cupcakes, cake, and pastries are the, now entirely assimilated, products of the long British presence in Bengal. As I wrote a few weeks ago, colonialism gave rise to imperial cuisines – the fusion of foreign and domesticated cooking – all over the world. It also caused a range of British or European foodstuffs to take on new meanings once exported to the colonies.
Set in Rhodesia in the 1960s, Tsitsi Dangarembga’s novel Nervous Conditions (1988) is a bildungsroman which focuses on Tambudzai, a little girl sent from her parents’ impoverished homestead to be educated by her middle-class, town-dwelling aunt and uncle. Upon her arrival at her new home, she has afternoon tea with her aunt, Maiguru:
There was food too, lots of it. Lots of biscuits and cakes and jam sandwiches. Maiguru was offering me the food, but it was difficult to decide what to take because everything looked so appetising. We did not often have cake at home. In fact, I remembered having cake only at Christmas time or at Easter. At those times Babamukuru [her father] brought a great Zambezi slab home with home and cut it up in front of our eager eyes, all the children waiting for him to distribute it. This he did one piece each at a time so that for days on end, long after the confectionery had lost its freshness, we would be enraptured. We would spend many blissful moments picking off and nibbling, first the white coconut and then the pink icing and last the delicious golden cake itself…. Biscuits were as much of a treat as cake, especially when they were dainty, dessert biscuits with cream in the middle or chocolate on top.
For Tambudzai, cheap cake and biscuits were part of annual celebrations. But for her wealthier, well educated aunt who had lived abroad, afternoon tea is indicative of her sophisticated, middle-class status. It’s also a marker of her assimilation of ‘western’ (or ‘civilised’) values and patterns of living.
One of the most striking features of the diets of British officials and expats living in southern Africa and southeast Asia during the late nineteenth and twentieth centuries was their rigid adherence to the menus and diets of ‘Home’. In publications like the Kenya Settlers’ Cookery Book and Guide, readers were urged not to go native. Eating roast beef, porridge, custard, and dumplings was a way of demonstrating civilised, European status. Local cooks were taught how to cook British staples. In White Mischief James Fox describes the eating habits of Kenya’s aristocratic expats during the 1930s:
The astonishing African talent for cooking European food, in particular hot English puddings, provided undreamed-of comfort. For their part, the Africans were astonished at the number of meals required by Europeans every day, and the quantity of food consumed. Europeans seemed always to be eating.
These attitudes towards food persisted even as – or possibly because – imperial rule came to an end in Africa in the 1960s. My father was a little boy in Olifantsfontein – then a mining village between Johannesburg and Pretoria – during this period. His mother, whose interest in food, cooking, and eating was minimal, employed a Malawian cook to take care of the kitchen. The strange set of cultural and racist prejudices of the time decreed that Malawians were particularly good cooks. Luckily for my grandmother, Frank Nyama conformed to stereotype. (In a pleasing coincidence, ‘nyama’ means meat in Swahili.)
For my father and his friends in the village, Nyama achieved minor celebrity status on the grounds that his brother had been eaten by a crocodile. (A pointless way to go, as Dad notes.) He cooked the ‘British’ food demanded by my grandparents. In fact, the Cornish pasties that we make at home are from his recipe. Yes, Cornish pasties – from Cornwall – made from a recipe written by a Malawian chef. And they’re fantastic – they’re as good as the (excellent) pasty I ate in Cornwall. Nyama cooked local dishes for himself, sharing them occasionally with Dad and his brothers. For my grandparents, Cornish pasties and other ‘European’ food was the cooking of civilisation, of ‘whiteness’, and of cultural superiority. To eat Nyama’s regional faire would have been, in their view, to admit a kind of racial defeat.
The point is that food has been globalised for as long as human beings have travelled around the world. It has been used to bolster and construct colonial, local, and foreign identities, and as a result of this, the meanings which we attach to particular dishes and food stuffs have changed over time. There is nothing inherently wrong with the globalisation of food. Food is adapted to suit local tastes and to fit into existing attitudes towards cooking and eating.
The change in contemporary diets and food preferences identified by Oxfam is not, then, anything new. I think it’s worth remembering this as we rethink the ways in which we grow and consume food: that there’s no mythical and ‘authentic’ regional food past for us to return to, and that there’s very little point in stopping people from borrowing cuisines and tastes from other countries.
Further Reading
Texts quoted here:
Tsitsi Dangarembga, Nervous Conditions (London: The Women’s Press, [1988] 2001).
James Fox, White Mischief (London: Vintage: [1982] 1988).
The Kenya Settlers’ Cookery Book and Household Guide, seventh ed. (Nairobi: Church of Scotland Women’s Guild, no date).
Other sources:
Janet M. Bujra, ‘Men at Work in the Tanzanian Home: How Did They Ever Learn?’ in African Encounters with Domesticity, ed. Karen Tranberg Hansen (New Brunswick, New Jersey: Rutgers University Press, 1992).
Timothy Burke, ‘“Fork Up and Smile”: Marketing, Colonial Knowledge and the Female Subject in Zimbabwe,’ in Gendered Colonialisms in African History, eds. Nancy Rose Hunt, Tessie P Liu, and Jean Quataert (Oxford: Blackwell, 1997).
Helen Callaway, Gender, Culture and Empire: European Women in the Colonial Nigeria (London: Macmillan, 1987).
Jean and John L. Comaroff, ‘Home-Made Hegemony: Modernity, Domesticity, and Colonialism in South Africa,’ in African Encounters with Domesticity, ed. Karen Tranberg Hansen (New Brunswick, New Jersey: Rutgers University Press, 1992).
LeRay Denzer, ‘Domestic Science Training in Colonial Yorubaland, Nigeria,’ in African Encounters with Domesticity, ed. Karen Tranberg Hansen (New Brunswick, New Jersey: Rutgers University Press, 1992).
Nancy Rose Hunt, ‘Colonial Fairy Tales and the Knife and Fork Doctrine in the Heart of Africa,’ in African Encounters with Domesticity, ed. Karen Tranberg Hansen (New Brunswick, New Jersey: Rutgers University Press, 1992).
Elizabeth Schmidt, ‘Race, Sex, and Domestic Labour: The Question of African Female Servants in Southern Rhodesia, 1900-1939,’ in African Encounters with Domesticity, ed. Karen Tranberg Hansen (New Brunswick, New Jersey: Rutgers University Press, 1992).
Karen Tranberg Hansen, ‘White Women in a Changing World: Employment, Voluntary Work, and Sex in Post-World War II Northern Rhodesia,’ in Western Women and Imperialism: Complicity and Resistance, eds. Nupur Chaudhuri and Margaret Strobel (London and New York: Routledge, 1992).
Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Tangerine and Cinnamon 
Nov 13
Food Processes
A fortnight ago my mother and I devoted a day to our annual chutney making, and we spent the evening recovering from the inhalation of vinegar fumes, in front of the television. We watched the first episode of the new series of Nigel Slater’s Simple Suppers. Being fans of Slater’s recipe books, we had high hopes, but these began to crumble when he remarked conspiratorially to the camera that ‘some people buy jars of pesto.’
We groaned. Of course, pesto out of a bottle is never going to be quite as amazing as pesto made freshly. (I’m not going to wade into the tiresome debate over whether pesto made in a food processor is better than that made with a pestle and mortar.) But it’s fine. Really: for a quick, warming supper, it’s absolutely delicious. And, as my father pointed out as he walked past to switch the kettle on, it’s great to be able to support businesses which train people and provide employment.
As an antidote to Slater’s preciousness, I read a couple of Calvin Trillin’s essays from Eating with the Pilgrims, a collection published in Penguin’s newish Great Food series (the one with the beautiful covers). Although he’s also a poet and journalist, Trillin is probably best known for his food writing in the New Yorker. His writing is clear, clever, and deeply sympathetic to others who, like him, love eating. Trillin tends not to write about food itself, but, rather about how people think about it, as he remarked in an interview: ‘I’m not interested in finding the best chilli restaurant in Cincinnati. I’m interested in Cincinnatians fighting about who has the best chilli.’
What I like about Trillin is that he writes about buffalo wings and barbeque with the same seriousness that other writers devote to stilton or cassoulet:
This is Trillin on fried chicken:
I urge you to read Trillin’s excellent cultural history of buffalo wings and his fantastic account of seeking the best barbequed mutton in Kentucky. My favourite essay, other than his celebration of Shopsin’s, the legendary-despite-its-best-efforts New York restaurant, is about boudin, a staple of Cajun cuisine which is, in its purest form, a kind of sausage made out of pork meat, rice, and liver. (I wish I could provide a link, but the New Yorker has an unfriendly unwillingness to open up its archives.)
These are not particularly sophisticated dishes, and they’re often produced with a heavy reliance on processed foods – pre-packaged seasonings, the inevitable Campbell’s mushroom soup – whose flavours become as important to the finished product as those elements which make boudin or buffalo wings unique. In fact, in between Slater’s snobbery and Trillin’s celebration of deliciousness is a useful way of thinking about what we mean by processed food.
We know that the cheapness and easy availability of processed food has been blamed, rightly, for facilitating a global obesity epidemic. (Even if the increasing prevalence of obesity can’t logically be described as an ‘epidemic’. Obesity isn’t really catching.) High in salt, preservatives, and calories, most processed food provides eaters with meals which are temporarily filling and satisfying, but without much beneficial nutritional content. In food deserts – areas where low incomes, and poor transport infrastructure and distribution networks make access to fresh food very difficult – it’s usually only processed food which is available at corner shops and discount supermarkets.
But, technically, most food that we eat – even ‘good’ food – is processed. I know that blogs have been criticised for simply listing the contents of bloggers’ fridges, but I’m doing this for a reason: with the exception of the eggs, lettuce, leeks, herbs, and cherries in my fridge, the rest of it is processed. This includes the milk and cream (nearly all dairy products are pasteurised and homogenised before they’re sold to the public), blackberry jam, sun dried tomatoes (laugh if you must), butter, Colman’s and Pommery mustard, mum’s and Mrs Ball’s chutney, salami, tomato paste, and the tube of sweetened chestnut puree.
By ‘processed food’ we mean food that is prepared in some way before it’s sold: from the most severely limited run of cured hams, to the strangest possible non-food imaginable. So it’s not all bad. In fact, I’m not sure that most of us would cope without processed food of some variety: I can’t buy raw milk in Cape Town, and I rely on tinned tomatoes and frozen peas. I am not about to make my own couscous, or knit my own yogurt, despite being politically left-wing.
We do, though, eat more processed food than ever before. Since the beginning of the nineteenth century as food production became increasingly industrialised, first in the United States and then in the rest of the world, our diets have changed. We eat more of those products which are difficult or time-consuming to prepare at home (bread, pasta), and mass production has made formerly expensive, ‘artisan’ items (Parmesan cheese, chocolate) cheaper and more readily available.
I think that that one of the reasons why I was surprised by Slater’s snobbery was because of the lengthy and often quite nostalgic descriptions of the processed food of the 1960s in his memoir Toast. We tend to associate the rise of processed food with the post-war boom: with bizarre recipes for spam fritters, and a hundred and one ways with Angel Delight. In the modernist 1950s, this was the sophisticated food of the future – the food of the newly prosperous middle classes. Michael Pollan remembers:
The appeal of cake mixes, tinned macaroni cheese, and, later, boil-in-the-bag meals was that these were quick, labour-saving dinners. As middle-class women entered the workforce in ever-increasing numbers, so eating habits adapted to new work patterns.
The backlash against processed food and industrialised agriculture of the 1970s – in the United States, the largely California-based counter-cuisine, for example – associated the mass production of food with environmental destruction and social inequality. (Poorer people tend to eat the worst processed food.) We’ve since begun to associate the idea of processed food with strange non-foods – with turkey twizzlers and cheese strings – rather than think of it as food which has been prepared in some way, and usually in large quantities, before being sold.
I know that this may seem like a fairly nitpicky point, but we need to acknowledge the extent to which we rely on processed food in order to feed ourselves. Most of us eat better and a greater variety of things because of the mass production of food. To my mind, the more pertinent question is not how we should prevent people from eating processed food, but, rather, how we can make this food better and healthier. Obviously, we need to teach people how to cook healthily – and we have to consider the relationship between eating patterns and the hours that people work. Middle-class foodies and other well-meaning campaigners around nutrition must realise that their anti-processed food stance is not only a kind of snobbery, but entirely impractical.