Bananas
This term a colleague and I are teaching a course on the 1960s to our third-year students (who are uniformly lovely – henceforth I shall only teach third-year students, Head of Department-willing). I’ve spent the past two lectures on the counter-cuisine, a movement located mainly in California from around 1966 onwards. Aside from the loonier fringes represented by the Diggers and some members of the back-to-the-land movement, the most durable remnant of the food counterculture was the co-operative movement. Over five thousand buying clubs and co-operative groceries were established between 1969 and 1979. Warren Belasco explains:
Although many consumers flocked to these hip stores just for the cheaper, healthier food, co-op organisers frequently had a more ambitious agenda: using socialised food distribution as a starting point, they hoped to establish a decentralised, democratic, alternative economic network that would sustain an oppositional culture and eventually subvert the wider society.
One woman, who was a member of the West Concord Food and Friendship Co-Op remembers:
Every week we picked up our orders of whole grains, nuts, oils, dried fruits, seeds, tofu, yogurt, cheese, and peanut butter, bringing our own re-used quart and gallon jars and plastic containers. When it was our turn to place and break down the order we collated all the previous week’s orders, placed the order with NEFCO, the New England Federation of Cooperatives, and then divided up the bulk goods into boxes for each member. The food was first rate: gallon jars of organic yogurt with the cream on top, vats of tofu in pound blocks bought directly from Boston’s Chinatown, and 10-pound blocks of sharp cheddar cheese from the Cabot dairy cooperative in Vermont – for we purchased from producer cooperatives whenever possible.
One of the things which struck me as I wrote these lectures was how similar the present food revolution – whatever that may be – is to the counter-cuisine: as the Diggers distributed free food at Golden Gate Park in 1966, using food discarded by supermarkets, so organisations like This is Rubbish raise awareness about food waste by ‘skipping’ – collecting fresh produce past its sell-by date and then serving it in free feasts. The amazing People’s Supermarket provides an alternative to supermarkets by being run along co-operative lines.
As the co-operatives of the 1960s went out of their way to support local producers – as Alice Waters’s Chez Panisse (founded in 1971) bases its menus on what local organic farmers are harvesting – so now eating ‘locally’ is seen as one of the best ways of eating responsibly and sustainably. ‘Locavorism’ offers an alternative to a globalised, industrialised food system which stocks supermarkets with strawberries – flown halfway across the world – in the middle of winter.
But our food supply has been globalised since at least the beginning of the twentieth century. Already in the 1870s, improvements in transportation meant that Canadian and American wheat fed Europe during one of the worst harvest failures of that century. But the excitement many felt during the twentieth century at the prospect of relatively cheap pineapples and papaya grown abroad and flown and shipped to Western supermarkets, has been replaced by a deep concern about the environmental cost of unseasonal eating, and the power of Big Food.
There is another reason to think twice about food shipped in from abroad: its political cost.
I’ve just finished reading Nicholas Shaxon’s eye-poppingly good Treasure Islands: Tax Havens and the Men Who Stole the World (2011). He argues that tax havens – which the International Monetary Fund estimates to hold more than a third of the world’s GDP on their balance sheets – have fundamentally undermined the world’s economic system. Not only has the legitimate, on-shore financial system become progressively deregulated to compete with offshore – helping to cause the 2008 crash – but tax avoidance keeps poor nations reliant on aid. He explains:
Offshore business is, at heart, about artificially manipulating paper trails of money across borders. To get an idea of how artificial it can be, consider the banana.
Each bunch takes two routes into your fruit bowl. The first route involves a Honduran worker employed by a multinational who picks the bananas, which are packaged and shipped to Britain. The multinational sells the fruit to a big supermarket chain, which sells it to you.
So far, so obvious. But then it becomes more interesting:
The second route – the accountants’ paper trail – is more round-about. When a Honduran banana is sold in Britain, where are the final profits generated, from a tax point of view? In Honduras? In the British supermarket? In the multinational’s US head office? How much do management expertise, the brand name, or insurance contribute to profits and costs? Nobody can say for sure. So the accountant can, more or less, make it up. They might, for example, advise the banana company to run its purchasing network from the Cayman Islands and run its financial services out of Luxembourg. The multinational might locate the company brand in Ireland; its shipping arm in the Isle of Man; ‘management expertise’ in Jersey and its insurance subsidy in Bermuda.
Say the Luxembourg financing subsidiary now lends money to the Honduras subsidiary and charges interest at $20 million per year. The Honduran subsidiary deducts this sum from its local profits, cutting or wiping them out (and its tax bill). The Luxembourg’s subsidiary’s $20 million in extra income, however, is only taxed at Luxembourg’s ultra-low tax haven rate. With a wave of an accountant’s wand, a hefty tax bill has disappeared, and capital has shifted offshore.
What are the implications of this? Most importantly, our banana multinational has managed to avoid paying the Honduran government – or indeed any government – any tax.
About two-thirds of global cross-border world trade happens inside multinational corporations. Developing countries lose an estimated $160 billion each year just to corporate trade mispricing of this kind. That much spent on health-care, Christian Aid reckons, could save the lives of 1,000 under-five children per day.
In 2006, the world’s three biggest banana companies, Del Monte, Dole, and Chiquita, paid only $235,000 tax between them – despite combined profits of nearly $750 million.
I’m sure that Shaxon chose deliberately to use Honduras as an example. Until 1970, Chiquita was known as the United Fruit Company. Fans of One Hundred Years of Solitude (1967) by Gabriel Garcia Marquez might have inkling about the United Fruit Company’s murky past:
The gringos…built a separate town across the railroad tracks with streets lined with palm trees…. The section was surrounded by a metal fence topped with a band of electrified chicken wire which during the cool summer mornings would be black with roasted swallows. No one knew yet what they were after, or whether they were actually nothing but philanthropists, and they had already caused a colossal disturbance…. Endowed with means that had been reserved for Divine Providence in former times, they changed the pattern of the rains, accelerated the cycle of the harvests, and moved the river from where it had always been and put it with its white stones and icy currents on the other side of the town, behind the cemetery.
The coming of the Americans – all of them employees of an unnamed banana company – is the cause of the ‘events that would deal Macondo its fatal blow’, chief of which is a massacre of striking workers. The employees of the banana company decide to down tools because of low pay and their appalling working conditions – something justified by the ‘mournful lawyers’ of the banana company on the grounds that
the banana company did not have, never had had, and never would have any workers in its service because they were all hired on a temporary and occasional basis. …it was established and set down in solemn decrees that the workers did not exist.
Caught in this ‘hermeneutical delirium’, the striking workers are at the mercy of the banana company and the army, sent to quell their action. The strike ends with a massacre in the town square, when soldiers turn their automatic weapons on an unarmed crowd.
This is a description of a real event, the massacre de las bananeras – the banana massacre – in Ciénaga, Colombia, on 6 December 1928. Garcia Marquez’s ‘banana company’ was the United Fruit Company, which hired labour only through local agents to avoid having to comply with Colombia’s labour laws. When Colombian workers demanded better conditions and formalised contracts, their strike became the biggest in Colombian history, and came to an end when the Colombian army opened fire on peaceful protestors in Ciénaga.
The term ‘banana republic’ was coined by O. Henry in his anthology Cabbages and Kings (1904) in his account of his brief stay in Honduras – on the run from an embezzling charge – to describe a country run for the profit of a small elite of politicians and businessmen. The business in question was the United Fruit Company – and the term could be used to describe most of the Latin American countries in which United Fruit operated.
Founded in 1909, United Fruit emerged as the largest North American banana importer during the first two decades of the twentieth century. Its success was due partly to its strategy of manipulating governments into allowing it to pursue its interests, mainly by excluding all other opposition. It created monopolies by paying local producers higher prices than its competitors – and then dropped these prices to well below acceptable levels once the rivals had left the market, often impoverishing its suppliers.
When United Fruit began cultivating its own plantations during the 1930s, it did so across Latin America. If one of its divisions succumbed to Panama disease (Fusarium cubens), the company simply abandoned it – and those workers – and destroyed all the infrastructure which would have allowed other companies to begin farming there again once the plants were rid of the fungus.
To top this, the company was not averse to manipulating governments through bribery and intimidation, and sponsoring the odd coup d’état. United Fruit lobbied hard for the CIA-backed coup in Guatemala in 1954, when the left-leaning Jacobo Árbenz Guzmán – who had expropriated land claimed by the company – was replaced by the rightwinger Carlos Castillo Armas.
As Pablo Neruda wrote in his poem ‘La United Fruit Co.’ (1950):
When the trumpet sounded
everything was prepared on earth,
and Jehovah gave the world
to Coca-Cola Inc., Anaconda,
Ford Motors, and other corporations.
The United Fruit Company
reserved for itself the most juicy
piece, the central coast of my world,
the delicate waist of America.It rebaptised these countries
Banana Republics,
and over the sleeping dead,
over the unquiet heroes
who won greatness,
liberty, and banners,
it established an opera buffa:
it abolished free will,
gave out imperial crowns,
encouraged envy, attracted
the dictatorship of flies:
It seems that Chiquita still engages in questionable practises, other than doing its best not to pay tax. An investigation into Chiquita’s business dealings in Latin America during the late nineties alleged that the company bribed officials, used dangerous pesticides, employed its workers in appalling conditions, and illegally maintained a monopoly on banana production.
In 2003, Chiquita admitted to paying $1.7 million to the paramilitary group the United Self Defence Forces of Colombia (AUC), which has been listed as a terrorist organisation by the US State Department. The company also allegedly provided AK-47s to the group. Chiquita said that the payments were to protect its workers, but the Colombian authorities reject this, arguing that they were meant to allow Chiquita to continue producing bananas and to discourage labour unrest. It’s difficult to believe Chiquita’s claims as it becomes clear that nearly all of the victims of the AUC were Colombian workers.
So what are earnest locavores to do? They could stop buying bananas altogether, along with other imported produce. I have mixed feelings about this. I really like being able to support farmers in Kenya. We know that the distance that food travels between producer and plate is not necessarily linked to its impact on the environment: a ready meal made in a local factory may have a bigger carbon footprint than string beans grown in Tanzania. Another alternative would be to buy certified, Fair Trade products.
But, even so, Fair Trade can have only a limited impact. The problem with Fair Trade is that it asks consumers – those at the end of the food chain – to make the choices which will change a whole food system. This, particularly during a recession, is absolutely impossible. For real change to happen, we need a fundamental reform of both political and economic systems:
Fair trade alone cannot address the core problem of excessively concentrated markets in which a handful of overpowerful transnational corporations dictate terms of trade and suck profits up into their own coffers.
What is needed for really fair trade is a more equitable distribution of the money in the chain. That will only be achieved with a shift in power which requires political action.
Which is why, oddly, getting Chiquita to pay its taxes is the first step in creating a better and fairer food system.
Further Reading
Sources cited here:
Warren Belasco, Meals to Come: A History of the Future of Food (Berkeley: University of California Press, 2006).
Warren Belasco, Review of Storefront Revolution: Food Co-ops and the Counterculture by Craig Cox, The Journal of American History, vol. 82, no. 2 (Sep., 1995), pp. 853-854.
Marcelo Bucheli, ‘Enforcing Business Contracts in South America: The United Fruit Company and Colombian Banana Planters in the Twentieth Century,’ The Business History Review, vol. 78, no. 2 (Summer, 2004), pp. 181-212.
Gabriel Garcia Marquez, One Hundred Years of Solitude, trans. Gregory Rabassa (London: Penguin, [1967] 1973).
Mark Moberg, ‘Crown Colony as Banana Republic: The United Fruit Company in British Honduras, 1900-1920,’ Journal of Latin American Studies, vol. 28, no. 2 (May, 1996), pp. 357-381.
Nicholas Shaxon, Treasure Islands: Tax Havens and the Men Who Stole the World, revised ed. (London: Vintage, 2012).
Other sources:
Anthony Ashbolt, ‘From Haight-Ashbury to Soulful Socialism: Culture and Politics in the Movement,’ AJAS, vol. 1, no. 3 (July 1982), pp. 28-38.
Warren Belasco, Appetite for Change: How the Counterculture Took on the Food Industry, 1966-1988, revised ed. (London: Cornell University Press, 2007).
Andrew Kirk, ‘Appropriating Technology: The Whole Earth Catalog and Counterculture Environmental Politics,’ Environmental History, vol. 6, no. 3 (Jul., 2001), pp. 374-394.
Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Aug 5
Free-From Food
Last week I visited the new health food shop in the shopping centre near my flat. I was in search of coconut flakes to add to granola – why yes, I do make my own granola (what else did you expect?) – but, instead, bought nearly my own body weight in almond meal, and came away, amazed by the incredible range of foodstuffs and supplements on sale. I was struck by how little the diet advocated by the makers of these food products tallied with my own idea of healthy eating. While I try to eat a little of everything, and always in moderation, both the health shop and its products seem to view most forms of food with profound suspicion.
In a recent edition of Radio 4’s Food Programme, Sheila Dillon charts the rise of the ‘free from’ food industry. As she makes the point, for all that these lactose-, gluten-, sugar-, and wheat-free snacks, bars, and drinks advertise themselves as the ‘healthy’ alternative, they are as heavily processed as ready meals in supermarkets. I think that one way of accounting for this odd paradox – that people who wouldn’t normally go anywhere near a box of supermarket lasagne are willing to buy heavily processed kale chips or carob bars – is to consider how ideas around what we define as ‘healthy’ food have changed.
When I was preparing lectures on food and the 1960s counterculture my father recommended a story in Tom’s Wolfe’s New Journalism (1975). Written unbelievably beautifully by Robert Christgau, now best known as a music journalist, the essay charts the slow decline of a young woman in the thrall of a fad diet. Titled ‘Beth Ann and Macrobioticism’ the piece begins in Greenwich Village in 1965. Twenty-three year-old married couple Beth Ann and Charlie, were living as artists, and off money from Charlie’s father, in hippy New York. Discontented with the range of mind-expanding experiences offered to them by the collection of drugs and therapies they’d been taking, Charlie learned about the Zen macrobiotic diet from a friend.
Published in the United States in the mid-1960s, Zen Macrobiotics: The Art of Rejuvenation and Longevity by Georges Ohsawa, a Japanese philosopher and sometime medical doctor,
As Christgau makes the point, Ohsawa’s macrobiotic diet is ‘dangerously unsound’. It’s comprised of ten progressively restrictive stages, with the final including only water and brown rice. The American Medical Association denounced the diet on the grounds that those who followed Ohsawa’s directions religiously were at risk of scurvy, anaemia, malnutrition, and kidney failure.
Beth Ann and Charlie devoted themselves to macrobiotics with enthusiasm, quickly deciding on Diet no. 7, which consisted mainly of grain and tea. Unsurprisingly, they both lost weight quickly, and experienced a kind of hunger-induced euphoria:
Shortly after this, both began to sicken. Beth Ann, in particular, displayed all the symptoms for scurvy. Despite a fellow macrobiotic enthusiast’s recommendation that she add raw vegetables to her diet, Beth Ann began to fast, for stretches of two weeks at a time. She wrote to Ohsawa, who told her to remain on the diet. Soon, she was bedridden, and moved in with her parents-in-law, who urged her to see a doctor. On the morning of her death – with a fever, and very weak – another letter arrived from Ohsawa, informing her that she had misunderstood the diet completely. But it was too late: she died a few hours later.
Beth Ann was not the only person taken in by Zen macrobiotics during the 1960s and 1970s. There were several cases of people who either died from, or were hospitalised for, malnutrition and salt poisoning as a result of a too-rigid adherence to the diet.
I don’t suggest for a moment that Cape Town’s health food hippies are in danger of starving themselves to death in an attempt to follow the teachings of a twentieth-century Japanese loon, but there are remarkable continuities between the 1960s enthusiasm for Zen macrobiotics and contemporary anxieties about food and nutrition.
On the extreme end of this scale of suspicion of food, are proponents of restricted-calorie diets who argue – with very little evidence – that those who eat less, will live significantly longer. Earlier this year, a Swiss woman starved herself to death after attempting to live only on sunshine. (Perhaps she thought she would photosynthesise?)
But on the other, more reasonable side, are the legions of women’s magazines which advise their readers what not to eat, rather than what they should be eating. These, and other publications, have variously branded sugar, saturated fat, and carbohydrates as the enemies of healthy diets, and, like Zen macrobiotics, advocate increasingly restricted diets. This advice is subject to change, though. For instance, a group of experts at the American Dietetic Association’s most recent Food and Nutrition Conference noted that there is no evidence to suggest that low-fat diets have any health benefits.
Where does this idea – that food is the source of ill-health, rather than the fuel which helps to keep sickness at bay – originate? There is a millennia-old tradition in Western and other cultures of associating deprivation with moral or spiritual superiority and purity.
But, more specifically, I think that this suspicion of food can be located during the eighteenth century. Indeed, contemporary mainstream macrobiotic diets are based on the writing of an Enlightenment German physician Christoph Wilhelm Hufeland (1762-1836), who is credited with coining the term ‘macrobiotics’. In The Art of Prolonging Human Life (1797), Hufeland argued that each person possesses a ‘life force’ which needs to be nurtured and protected through rest, exercise, and a carefully-calibrated diet.
Hufeland’s writing was part of a wider, Enlightenment questioning of what constituted a morally and physically healthy person. In his influential text The English Malady (1733), the Scottish physician George Cheyne (1671-1743) argued that corpulence and over-eating undermined both the health of the body as well as the mind. Roy Porter explains:
The emergence of an ethical vegetarianism – vegetarianism by choice, rather than necessity – during this period was one of the best examples of this attempt to regulate excessive behaviour through moderate eating:
I think that there’s a continuum between this association of a restricted diet with being a better person, and contemporary notions of healthy eating. The Zen macrobiotic craze in the 1960s was an extreme example of this desire only to eat that which is ‘pure’ in order to be good – as is the relatively recent phenomenon of orthorexia:
To be clear, orthorexia does not refer to those people who are genuinely allergic to some kinds of food. Rather, it describes an obsession with eating healthily. Although this obsessiveness can be socially limiting, it’s also admired to some extent. Sticking rigidly to a needlessly restrictive, ‘free-from’ diet is seen, frequently, as a sign of self-control, and an even greater willingness to take full responsibility for maintaining one’s own health.
The emergence of orthorexia and even the growing popularity of free-from foods, are indicative of a wider belief that we should care more about what we don’t eat, rather than what we do – and that there’s a connection between eating ‘healthily’ (whatever we may mean by that), and being a good and virtuous person. In a time when it is ever-easier to eat cheap junk food, and when rates of obesity are soaring all over the world, surely, it makes better sense to emphasise the pleasures of good food – and not to suggest that the unhealthy or overweight are morally suspect?
Further Reading
Robert Christgau, ‘Beth Ann and Macrobioticism,’ in The New Journalism, ed. Tom Wolfe and EW Johnson (London: Picador, 1975), pp. 363-372.
Karlyn Crowley, ‘Gender on a Plate: The Calibration of Identity in American Macrobiotics,’ Gastronomica: The Journal of Food and Culture, vol. 2, no. 3 (Summer 2002), pp. 37- 48.
Roy Porter, Flesh in the Age of Reason: How the Enlightenment Transformed the Way We See Our Bodies and Souls (London: Penguin, 2003).
Victoria Rezash, ‘Can a Macrobiotic Diet Cure Cancer?’ Clinical Journal of Oncology Nursing, vol. 12, no. 5 (Oct. 2008), pp. 807-808.
Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.