Square Meals
The best television chef ever is Adam on Northern Exposure (surely the greatest series ever made). Dirty, self-centred, arrogant, appallingly rude, yet phenomenally talented – he once turned down a job at the legendary Tour d’Argent – Adam appears periodically, often accompanied by his neurotic, hypochondriac, and equally selfish wife, Eve, cooks incredible food, and then vanishes.
Adam is the anti-foodie. His enthusiasm for cooking isn’t borne out of snobbery or a desire to demonstrate either his sophistication or moral superiority, but, rather, out of a liking for food and eating. And possibly a hatred for the people for whom he cooks.
He is a world away from the TV chef-celebrities who populate cooking-driven channels like the Food Network. Indeed, when Northern Exposure aired between 1990 and 1995, the idea that a single TV channel could be devoted entirely to food was relatively new. In the US, the Food Network launched in 1993, and the now-defunct Carlton Food Network – for which, incidentally, a young David Cameron did PR – aired for the first time three years later in the UK.
Now, food is everywhere on television, and food programmes have evolved from their most basic format – a chef cooking in a kitchen – to embrace travel and reality programmes. There’s been a lot of fuss about the launch of the most recent incarnation of the unbelievably successful MasterChef franchise in South Africa. In fact, the evolution of MasterChef says a great deal about how food on television has changed over the past few decades.
The original MasterChef series aired in the UK between 1990 and 1999 and was presented by pasta sauce entrepreneur and mid-Atlantic accent promoter, Loyd Grossman. It was all very serious and restrained and most of the contestants were terribly tense ladies from the Home Counties who replicated the nouvelle cuisine they had eaten at Le Gavroche, with varying degrees of success and anxiety.
It was revamped in 2005. With two shouty judges and considerably more socially representative participants, its popularity demonstrating the shifting significance of food within middle-class Britain. The new series’s focus on training contestants to be good, highly skilled chefs is meant to produce people who could, conceivably, run their own restaurants – which, to the credit of MasterChef, winners like Thomasina Miers and Mat Follas have done successfully.
The Australian, American, and South African versions of MasterChef have increased the emphasis on teaching would-be chefs how to work in professional kitchens. Of course, people watch these series for the same reasons that they tune into The Amazing Race, Strictly Come Dancing, and Project Runway. But MasterChef has the added appeal that it aims to teach its audience about cooking: the master classes offered by its presenters are aimed as much at those watching the series as at the contestants.
In fact, the earliest and most enduring TV cookery shows were intended primarily to educate, rather than only entertain, audiences. Dione Lucas – who claimed, incorrectly, to be the first woman graduate of the Cordon Bleu Cookery Institute in Paris – taught classical French cooking to the affluent American middle classes during the 1950s. Julia Child, an altogether warmer and more appealing presenter, did the same in her long-running series. Their aim was to teach Americans how to cook properly – and during the 1950s and 1960s, ‘proper’ food was French food.
Even Fanny Cradock, despite her increasingly ridiculous television appearances towards the end of her career, cooked a version of French cuisine which was meant to be affordable and accessible to her audience. Delia Smith’s first series, Family Fayre, in the mid-1970s was intended to teach its audience how to cook. Her success – built partly on the fact that her impeccably-tested recipes always do work – owed a great deal to her ability to teach and to de-mystify processes which may at first seem difficult and complicated.
Many of the cookery shows of the 1980s and early 1990s were made by the BBC’s Continuing Education Department: Madhur Jaffrey and Ken Hom, among others, owe their early success to the Beeb’s efforts to educate audiences. It was only with the coming of Graham Kerr – the ‘Galloping Gourmet’ – and, more successfully, Keith Floyd, that cookery programmes began to shift their emphasis from education to entertainment.
I’ve never really understood Floyd’s appeal, as Paul Levy writes:
Keith Floyd was a television cook who enjoyed and profited from a large audience despite having no outstanding talent, either as a cook or as a TV presenter, no great knowledge of his subject, or any apparent passion for anything but drink.
But he could be amusing – and more so than most of the considerably more serious presenters of food programmes in Britain. In many ways, the entertainment- and lifestyle-driven series presented by Nigella Lawson, Ainsley Harriott, Sophie Dahl and others are part of Floyd’s unwitting legacy.
I’m more interested in the way that presenters of food programmes have linked their teaching to wider, social projects. In post-revolution Cuba, cookbook writer Nitza Villapol used her long-running television series to teach Cubans a cuisine which was at once ‘authentically’ Cuban but also compatible with the country’s system of food rationing. During the Special Period, she provided recipes and advice for making limited supplies go further. She is still – regardless of her association with the period – seen as the pre-eminent expert on Cuban cooking.
In Egypt, Ghalia Mahmoud has recently emerged as a popular TV chef on the 25 January cable channel. From a working-class background, Mahmoud teaches audiences ‘traditional Egyptian food, such as mahshi (stuffed vine leaves), bisara and keshk, simple fava-bean and buttermilk-based stews.’ Not only do her recipes respect the differing dietary requirements of Egypt’s range of religious groups, but she cooks with an awareness that many members of her audience have limited resources. This is patriotic cuisine for a new Egypt: one which demonstrates how to feed a family on only 250g of meat a week.
It’s particularly telling that the TV chefs of the final years of the Mubarak regime were, as Mahmoud says, ‘bigger than movie stars and spoke English and French.’ The most popular cookery teachers on television – and this includes Ina Paarman in South Africa – have been lower- to middle-class women. It’s a common observation – even complaint – that while the majority of people who cook family meals are women, the best-known and most feted cooks are all male. This isn’t entirely true. Arguably, the most influential cooks of the late twentieth and early twenty-first centuries – those who actually teach their audiences how to prepare food – are women.
Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Tangerine and Cinnamon 
Aug 11
A Hungry World
One of the best parts of teaching a course on African history is being able to introduce students to Binyavanga Wainaina’s amazing essay ‘How to Write about Africa’. In my first lecture, I wanted to emphasise the disconnect between the (powerful) narratives which have been developed about the continent – by travellers, politicians, journalists – and its history, societies, politics, and economics. Wainaina’s achievement is that he draws attention to a range of usually unchallenged assumptions about Africa, and shows them to be ridiculous:
Recently, there has been a lot of discussion, particularly in the United States, about how the western media covers Africa. Laura Seay writes in an excellent article for Foreign Policy:
Similarly, Jina Moore makes the point in the Boston Review that believing that journalists should only report incidents of violence or suffering, instead of other aspects of life on the continent, is
These narratives – these stories, these reports and articles about Africa – have a measurable impact on the ways in which the rest of the world interacts with the continent. Tracing a shift in American attitudes towards Africa from around 2000, when concern about the AIDS epidemic was at its height, Kathryn Mathers writes:
To coincide with the final day of the 2012 Olympics, David Cameron and the Brazilian vice-president Michel Temer will host a summit on hunger and malnutrition in the developing world. It will be attended by officials from the US Department of Agriculture and the UK Department of International Development, as well as a clutch of celebrities. As an editorial in the Guardian puts it, ‘when tackling malnutrition involves photo-opportunities with icons such as Mo Farah and David Beckham, it’s hard not to be sceptical’ about the impact that this summit will have.
Although the summit was planned months ago, its timing is particularly apt: the world is facing another food crisis. Since the end of July, it’s become clear that the bumper harvest predicted, globally, for 2012 was not to be – in fact, maize and wheat yields are down. This year’s soybean crop is the third worst since 1964. Reading about this crisis, you’d be forgiven for thinking that it is exclusively the problem of poor nations: we know that Zimbabwe, the Sahel region, the Horn of Africa, and Yemen all face severe food shortages, and that the price of food is increasing in Egypt, Mexico, South Africa, and other middle-income nations.
However, the immediate cause of this food crisis lies far away from the regions worst affected by malnutrition and high food prices: in the United States, which is currently experiencing its worst drought in almost a century. More than half the country’s counties – 1,584 in 32 states, including Iowa, Indiana, Oklahoma, and Wyoming – have been declared disaster areas.
It’s difficult to underestimate just how devastating this drought has been (and is):
There are suggestions that the Midwest is in danger of experiencing a second Dust Bowl. But the drought is not limited to the US: unusually dry summers have reduced harvests in Russia, the Ukraine, and Kazakhstan. And the effects of these poor yields will be felt around the world. Even if, as the Financial Times reports, the drought will push up prices of beef, pork, and chicken in the United States and Europe, the countries most at risk of food shortages, and, indeed, of social unrest, are those which rely on food imports to feed their populations.
If rates of malnutrition are to be reduced and food shortages, addressed, then politicians will have to consider them in global context. They will have to rethink America’s energy policies, which have allowed for almost forty per cent of the country’s corn crop to be devoted to ethanol production. They will have to address the impact that financial speculation has on the price of food commodities. A report published by the New England Complex Systems Institute suggests that food price increases are likely to be exacerbated by the unregulated trade in staples like maize and wheat.
Even these measures will not be enough to ensure adequate access to food for all people: we need to find strategies to slow down and mitigate the effects of climate change; social and economic inequality in the developing world must be addressed; land grabs need to be halted; and agricultural policies in sub-Saharan Africa and elsewhere need to favour small farmers.
In the same month in which the tofu industry in Indonesia has threatened to down tools over rising soybean prices, the cost of maize meal is increasing in Mexico, and there were protests in Iran over price of chicken, the grain trader Cargill announced revenues of $134 billion. This state of affairs is not sustainable.
While it’s certainly the case that famine and malnutrition in parts of sub-Saharan Africa are the products of dysfunctional and corrupt governments, it’s also true that as part of a globalised food system, food insecurity in Africa – and the rest of the developing world – is connected to a set of problems which can only be solved on an international scale.
This is, then, a global crisis. But reporting has tended to disassociate its cause and effects: hunger in Africa is reported separately from the drought in the northern hemisphere and the spike in food prices. Cameron’s summit on malnutrition focuses exclusively on the developing world. I think that this is partly as a result of the narratives which inform reporting on these regions: America is an agricultural superpower, while Africa is a site of terminal decline and disaster. It’s worth noting that America’s poor harvest tends to be reported on in the environmental or financial sections of newspapers and websites, while hunger and malnutrition in sub-Saharan Africa and south Asia are relegated to the sections dealing with aid or development. Linking malnutrition in South Sudan to the maize harvest in Indiana would upset these ways of thinking about Africa and the United States.
Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.