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Posts tagged ‘food adulteration’

Scandalous

Just as it appeared that the meat contamination scandal in the UK had come, if not to a resolution, then to a point where there were no new revelations of unlabelled horsemeat in ready meals, fast food, and other processed meat, the Guardian has released a report on the employment practices of one of the Dutch firms implicated in food adulteration.

Not only does the investigation reveal the appalling conditions in which a group of poorly-paid Polish immigrants were forced to work, but it demonstrates the extent to which the Willy Stelten factory mixed horsemeat as well as old and rotting meat into meat sold as beef. The owner of the business – the titular Willy Stelten – was arrested earlier this week for allegedly selling 300 tonnes of horsemeat as beef.

As the Guardian’s handy timeline of the scandal demonstrates, for all of the recent lull in new developments, it’s been in the news for nearly half a year. In contrast, South Africa’s contaminated meat scandal was reported widely in April but has since then largely disappeared from the headlines.

I think that it’s worth comparing the two scandals. These are my observations about the similarities and differences between them. If you’ve any to add, list them in the comments, below, and I’ll incorporate them into the post.

A butcher in Edinburgh.

A butcher in Edinburgh.

The most striking difference between the British and South African scandals was the ways in which they originated. In January, the Irish Food Standards Authority reported that it had found unlabelled horsemeat in burger patties sold by Tesco, Iceland, Aldi and Lidl. It implicated ABP Silvercrest, one of Europe’s biggest meat processors, in selling unlabelled horsemeat and pork to a range of factories and supermarkets, including, even, upmarket, ethical Waitrose.

As the UK Food Standards Authority began its investigation, an increasing number of food producers, supermarkets, and fast food chains have been accused of passing off horse- and other meats in food products labelled, usually, as beef. In fact, it now seems to be easier to identify those retailers not linked to the scandal, than those who are.

The South African food scandal was the product of a study carried out by meat scientists at Stellenbosch University. In February, they announced that they had found traces of horse, donkey, goat, and water buffalo meat in a range of products in supermarkets and butchers around the country. Because the researchers were unwilling to make their list of retailers public, City Press submitted an FOI request, and, in April, named all of South Africa’s major supermarkets, Food Lovers’ Market, and smaller, independent shops as guilty of mislabelling meat products.

In many ways, the two scandals are very similar. They occurred because of a failure of regulation; the contamination of meat was widespread (it wasn’t limited to one or two supermarkets, but occurred across the food industry); and there is evidence to suggest that some illegal meat entered both food chains because of criminal activity.

Also both scandals hit poorest customers the hardest: those people who buy the budget burgers and processed meat sold at massive, bargain supermarkets. Possibly because poverty is so obvious in South Africa, local commentators managed – mercifully – to avoid making silly, snotty arguments about having no sympathy for people who had been duped into buying horsemeat.

Indeed, it’s striking how frequently the South African scandal has been described as a crisis of mis-labelling. Retailers argued that the traces of donkey, horse, and other meats in products were very, very small, and probably the result of cross-contamination.  The Department of Trade and Industry ordered the National Consumer Commission – an agency of the Department – to investigate the issue.

South Africa has very strict laws which regulate the length of the food chain – from the slaughter of animals to the labelling of meat products in shops. In fact, the Consumer Protection Act is one of the strictest of its kind in the world. The problem lies in enforcing these rules. The three departments responsible for patrolling food safety – health, agriculture, and trade and industry – have, collectively, failed to do so adequately. Herman Blignaut, an attorney with copyright experts Spoor & Fisher, said to City Press:

The respective departments probably don’t have the manpower to sustain a firm hold on compliance of the requirements, so the policing is not what it should be.

Another factor that can make policing more difficult is the fact that slow, expensive and expert analysis is necessary to establish whether the meat claimed to be in the product actually is, and whether it could be contaminated by other meats.

But this focus on food labelling, while important, obscures some other, more fundamental questions. Most of the cases of contamination identified by the Stellenbosch report related to unlabelled chicken, mutton, and pork, and these can be dealt with through the enforcement of labelling regulations. But the report does not explain how and why water buffalo, donkey, and horsemeat entered the food chain.

Answering questions posed by the opposition Democratic Alliance in Parliament, Minister for Agriculture, Forestry and Fisheries Tina Joemat-Pettersson admitted that South Africa imported horse and water buffalo, as well as other meats, from Brazil and India:

According to the department, South Africa’s Brazilian meat imports included 61 tons of horse meat in 2011, 150 tons in 2012 and 49.8 tons this year. More than 460 tons of poultry and 45.5 tons of beef were imported from Brazil from 2011 to 2012.

South Africa imported 1 175 tons of water buffalo from India in 2011 until imports were suspended in May, 2011.

The reason why imports were suspended from both countries was because of the ‘significant risk’ their products posed to South Africans. Unfortunately, the Minister ‘declined to disclose the names of importers or give a reason why the department considered meat imports from these countries to be potentially harmful.’

In addition to this, a confidential police report from 2012 alleges that crime syndicates illegally import meat – including water buffalo meat from Asia. Jacques Pouw explains:

The crime intelligence report says the syndicates are also involved in money laundering, bribery and, in some cases, narcotics and trafficking.

The report was compiled after South Africa’s red meat industry bodies apparently warned authorities that water buffalo meat was being smuggled into the country.

The report, called ‘Criminal syndicates and the meat market’, reveals that an Interpol investigation has found South Africans are members of syndicates that smuggle meat from Asia, South America and our neighbouring states into the country.

It is not clear if police are currently investigating these syndicates. So the South African tainted meat scandal has not been resolved. Crucial questions have yet to be answered: what are the authorities doing to prevent the illegal import of meat? And why were legal meat imports from Brazil and India halted?

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Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

Sunny South Africanism

If South Africans were congratulating themselves in the wake of the contaminated meat scandal in Europe about the absence of horse – and, indeed, unlabelled pork – in their red meat, then their self-congratulation appeared misplaced. A couple of weeks ago, scientists at Stellenbosch University revealed that certain processed meat products contained donkey, water buffalo, goat, and even kangaroo meat.

It’s perfectly legal to sell these meats in South Africa, as long as they’re labelled correctly. But what is so disquieting about this local scandal is that it suggests a failure – even collapse – of South Africa’s food safety regulators: no South African abattoir is licensed to slaughter any of these animals, and it seems that this meat was trafficked into South Africa by criminal syndicates.

As I wrote last month, as the world’s food chain has been globalised since at least the beginning of the twentieth century, so this link between crime networks, poor regulation, and food adulteration is nothing new. I was also struck by the snobbery of so much of the response to the presence of horse and other meats in fast food and ready meals: that people who bought cheap, processed meat only had themselves to blame for inadvertently consuming horse, or other ‘taboo’ animals.

I have very little patience for the self-satisfied smuggery of middle-class foodies who advise eating less and more expensive meat to people who would never be able to afford even this shift in their eating habits. But I was amused by South African commentators who noted that nobody would notice if they had eaten water buffalo in their boerewors because, well, nobody really knows what goes into it in the first place.

I was thinking about this recently because a few weeks ago I had supper at Gourmet Boerie, a new restaurant which has opened at the bottom of Kloof Street, in the hub of Capetonian cool. There is something profoundly oxymoronic about a gourmet boerewors roll – or boerie – restaurant. If there is one item of fast – or street – food which unites the vast majority of South Africans, it is the boerewors roll.

Boerewors – which translates, literally, as farmer’s sausage – is a kind of coarse, highly-spiced sausage, sold in coils similar to Cumberland sausage. Strongly flavoured with salt, cumin, cloves, allspice and, particularly, dried coriander, it’s usually barbecued over smouldering wood, and then served either in a hotdog roll with All Gold tomato sauce, for preference, or with maize meal porridge and a spicy tomato and onion relish, also known as chakalaka.

The aroma of barbecued boerewors is the smell of suburban summer evenings, but it’s to be found in townships, at weekend football matches, with their largely black crowds, and at mainly white cricket and rugby games. The boerewors roll stand is a fixture of church bazaars, school sports meetings, festivals, local supermarkets over weekends, and even political party rallies. It is the South African hotdog, but, I think, much more delicious.

It’s also reflective of the country’s own complex social and cultural history. Its flavouring is borrowed from the southeast Asian slaves brought to the Cape Colony between the late seventeenth century and 1807, when the slave trade was abolished. But the sausage itself is part of a northern European tradition of meat preservation and sausage making. Indeed, it can be eaten dried as well. (Many a dog has been trained on bits of droëwors.)

The butcher in Sutherland.

The butcher in Sutherland.

Today, it can be bought in every supermarket, but also at butchers around the countryside. Supermarkets will carry at least two or three different ranges of boerewors, and it also differs from from region to region – the most popular local version being the slightly milder Grabouw sausage. Some of the nicest boerewors I’ve had recently came from a butcher in the Karoo village of Sutherland – best known for its astronomical observatory – but my local Pick ‘n Pay sells perfectly good boerewors too.

And although supermarkets are required to list the ingredients of each pack, there’s always a chance that a local butcher may add fairly unorthodox meats to his particular – usually secret – blend. Curious about what the standard recipe for boerewors is, I turned, inevitably, to my copy of that Mrs Beeton of South African cooking, Kook en Geniet. The recipe recommends a mixture of beef and pork, at a ratio of 5:1. Having marinaded the meat in a mixture of salt, pepper, vinegar, and ground dried coriander, cloves, allspice, and nutmeg, it’s all minced together along with some cubed lard and then stuffed into sausage casings. This is not, admittedly, the most overwhelmingly healthy meal.

Mutton is a frequent addition, and the sausage can vary in thickness and spiciness. The overwhelming flavour, though, is of ground coriander. A few winters ago, I upset a butcher in a farmers’ market held in a Marylebone car park, when I pointed out that his approximation of boerewors was too finely minced and not particularly faithful to the original, being fragrant with cumin and fenugreek.

My point is that although boerewors may vary significantly from region to region, and even from shop to shop, it’s still recognisably the same product because its texture and flavour tend to remain broadly similar.

I was, then, deeply curious about what Gourmet Boerie would do to the boerewors roll to make it ‘gourmet’. I was lucky enough to take Jeffrey Pilcher and Donna Gabaccia – brilliant, US-based historians of food and immigration – with me, and we puzzled over the purpose of the restaurant.

I had the ‘classic’ roll, with traditional boerewors in a hotdog bun with caramelised onions. Despite a softer-than-usual bun, this didn’t differ substantially from similar rolls I have eaten at festivals and friends’ barbecues. In fact, I think I could have eaten as good a boerewors roll at a Boland cricket match.

Jeffrey, though, as befitting a specialist in the history and politics of food and cooking in Mexico, tried the Mexicano roll, which came with tomato salsa, guacamole, sour cream, jalapeños, and fresh coriander. It was interesting – and it’s in the variety of boerewors rolls that the restaurant seems to position its ‘gourmet’ status. Not only can punters choose between different kinds of sausage (traditional, mutton, even vegetarian) and rolls, but they come with a selection of toppings, ranging from a breakfast boerie with bacon and eggs, to a ‘sophistication’ with goats’ cheese and basil pesto.

So the rolls themselves are fine, but not astonishingly, eye-poppingly revelatory. What interested us more was in the way the restaurant reframes South African cooking and, indeed, ‘South African-ness.’ It sells local beers, and versions of traditional puddings. It has proteas arranged in jars on the tables. The lampshades and soft furnishings are covered in fabric designed by Cape Town-based Skinny LaMinx.

Gourmet Boerie in Kloof Street, Cape Town.

Gourmet Boerie in Kloof Street, Cape Town.

Clearly, the owners of Gourmet Boerie are part of an international trend which transforms street foodhamburgers, ramen, Chinese dumplings – into a ‘gourmet’ experience to be eaten in restaurants. There was even, I am told, an episode in the South African series of Masterchef which required contestants to transform the boerewors roll into fine dining. The irony implicit in this refashioning of what was, originally, cheap snacks meant to be cooked and consumed quickly, is that their gourmet incarnations insist upon their ‘authenticity’. That it is, somehow, possible to eat ‘authentic’ Japanese or American street food in a London or Melbourne restaurant.

But what Gourmet Boerie is doing, is not only the recreation of a South African street food into a kind of ‘authentic’ and ‘gourmet’ experience (whatever we may mean by ‘authentic’ and ‘gourmet’), but a refashioning of South Africa itself: Gourmet Boerie is as much about boerewors rolls as it is about being South African. And the South Africa that Gourmet Boerie touts is one which ignores the country’s fractured, contested past and present – it is cool, beautifully designed, and emphasises South Africa’s easily depoliticised natural landscape with the presence of so many indigenous flowers.

But with an overwhelmingly black cooking and serving staff overseen by a white manager, the inequalities of contemporary South African society really can’t be elided in this sunny vision of South Africa.

I don’t argue that Gourmet Boerie should rethink its representation of South Africa – of course not, it’s a restaurant and not a museum – but, rather, that we should pay attention to how it links a version of South African street food to an attempt to create a depoliticised South African-ness. And one that is equally palatable to both locals and the legions of foreign tourists who visit Cape Town every summer.

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Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

Closing the Stable Door

About a month ago, the ever-amazing Bill Nighy argued in an interview with the UK’s Sunday Independent that hunger – whatever we may mean by that – could be eradicated by forcing big multinationals to pay their taxes. Nighy, who is a spokesman for the anti-hunger If Campaign, has a point. As a Guardian investigation demonstrates, these global businesses and their subsidiaries go out of their way not to pay their taxes – something which hits developing nations particularly hard:

The Zambian sugar-producing subsidiary of Associated British Foods, a FTSE100 company, contributed virtually no corporation tax to the state’s exchequer between 2007 and 2012, and none at all for two of those years.

The firm, Zambia Sugar, has recently posted record pre-tax profits and its huge plantation is increasing its capacity to produce more sugar for markets in Europe and Africa. Yet it paid less than 0.5% of its $123m pre-tax profits in corporation tax between 2007 and 2012.

The company benefits from generous capital allowance and tax-relief schemes in Zambia, but the investigation also found that it funnels around a third of its pre-tax profits to sister companies in tax havens, including Ireland, Mauritius and the Netherlands. Tax treaties between Zambia and some of those countries mean the state’s revenue authorities are unable to charge their normal tax on money leaving their shores.

If businesses like Associated British Food paid their taxes in countries like Zambia, then, the logic goes, these governments would have enough money to ensure that everyone would have access to enough food.

But tax evasion has implications for everyone’s food supply, and not only those who live in low- to middle-income countries. As the recent horsemeat scandal in Europe shows, the presence of horsemeat in ready meals and fast food products was partly the work of a network of businesses which managed to evade both (admittedly shambolic) regulators and tax by operating through scrutiny-free offshore companies.

Romanian horsemeat entered the European food chain when meat from two abattoirs was sold to Draap Trading Limited, which sold the meat to European food companies, like the meat processor Spanghero – whose licence was suspended earlier this month after being accused of knowingly mislabelling horsemeat as beef in some of its products.

Draap Trading Limited operates in the Netherlands, but is registered in tax-flexible Cyprus. Its sole shareholder is a firm based in the British Virgin Islands, another tax haven. Not only does this arrangement allow Draap to avoid paying tax, but it becomes almost impossible to identify Draap’s shareholder. Investigators suggest that the shareholder may be linked to a collection of Russia-linked offshore companies which have, in the past, been involved in high-profile transactions in Russian industry. Importantly, there are allegations that these businesses are connected to gang activity.

Exciting as these revelations may be, this is certainly not the first time that food adulteration has been linked to organised crime. In Italy, write Anna Sergi and Anita Lavorgna:

The Cosa Nostra, the Camorra and the ’Ndrangheta have long sought to gain a foothold in the fruit and vegetable market, which is one of the most profitable markets in southern Italy. Police investigations over the past two years indicate that mafia families are beginning to have a presence in every stage of the agricultural market – from production to transport. The illegal activities are numerous and market distortion is fundamentally based on the monopoly to transport and distribution in the south, but the phenomenon is widespread across Italy.

The clans have been entering every stage of production – from cultivating products to transporting goods to local markets. It is a business that involves approximately 150 different crimes every day, according to SOS Impresa (an association of Italian business owners created to combat organised crime) and an estimated one third of farmers are affected by this.

Crimes include ‘theft of machinery and tools; extortion; the theft of livestock and cattle; unregulated butchery practices; fraudulent claims for EU funds; and the exploitation of labour.’ These have appalling consequences for the environment, employment practices, and, indeed, food safety – particularly because the clans not only ignore regulations around hygiene and animal welfare, but are also involved in the illegal butchering and trafficking of potentially contaminated meat.

In the US, the Mafia and pizzerias have a long and complicated relationship. Between 1985 and 1987, the Pizza Connection Trial revealed that mobsters had used a collection of pizza parlours as fronts for the sale and collection of heroin and cocaine. Throughout the twentieth century, though, the mob controlled supplies of ingredients to pizzerias. For instance,

Al Capone – who owned a string of dairy farms near Fond du Lac, Wisconsin – forced New York pizzerias to use his rubbery mob cheese, so different from the real mozzarella produced … in New York City since the first immigrants from Naples arrived in Brooklyn around 1900.

As the story goes, the only places permitted to use good mozzarella made locally were the old-fashioned pizza parlours like Lombardi’s, Patsy’s, and John’s, which could continue doing so only if they promised to never serve slices. … Apparently, neighbourhood pizzerias that served slices and refused to use Capone’s cheese would be firebombed.

As the connection between organised crime and food is nothing new, so is the link between food and tax evasion. Nicholas Shaxson begins his excellent Treasure Islands: Tax Havens and the Men Who Stole the World (2011) with an account of the incredible wealth and power of the Vestey brothers. These two men controlled the meat industry during the early twentieth century. Ian Phimister explains:

Prior to 1914, Vesteys had interests in South America, China and Russia, and extensive land holdings in South Africa; it gradually extended its operations to embrace Australia, New Zealand and Madagascar. The company also owned ‘five steamers refrigerated and fitted for the carriage of frozen meat which they use largely for their own trade. Major expansion occurred, however, primarily after the war when in 1922 they absorbed the British and Argentine Meat Company. Vesteys had previously owned over 3,000 butcher shops in England, and the take-over added between 800 and 900 shops to that total. Overall, it was thought that the ‘deal gave Vesteys control over one-quarter of the Argentine export trade.’ On the other side of the world, Vesteys leased 20 million acres in northern Australia where they ran 300,000 cattle. Generally speaking, these were low-grade animals, but their low cost of production gave Vesteys a competitive selling edge, especially during the Great Depression when beef prices collapsed. There were no rail charges because cattle were ‘walked’ to the freezing works, and labour costs were the envy of even South Rhodesia: ‘they employ about 200 aborigines who do not seem to have advanced as far as our natives – at any rate they are only starting to ask for money wages.’

Essentially, Vesteys owned every link in the food chain: from the land on which cattle were farmed, to abattoirs and newly-invented cold storage warehouses, to refrigerated ships and the butchers who sold the meat to shoppers in Britain. But they didn’t limit themselves to beef: they shipped eggs, chicken, ducks, pork, and dairy products from China and Russia, as well as mutton from Australia and New Zealand.

What the example of Vesteys demonstrates – above all – is that big food multinationals have existed since the early twentieth century and have used the same tactics for more than a hundred years. Monsanto and Cargill have the same monopolistic instincts and low regard for labour rights and animal welfare as Vesteys. Moreover, our food supply has been globalised for as long – if not longer – and the myth that once upon a time all butchers were independent and totally ethical is, well, just that – a myth.

But Vesteys also illustrates how food companies dodge taxes. William and Edmund Vestey went out of their way never to pay tax if they could help it. When the British government began to tax British companies on profits earned abroad, to raise funds for the war effort in 1914, the Vestey brothers first lobbied against the measure, and then upped sticks to Chicago and then Buenos Aires, to take advantage of America and Argentina’s less onerous systems of taxation.

They used a range of strategies now commonplace among multinationals to channel their profits away from countries with high tax rates – the countries, in other words, where they did business. Also, in 1921 the Vesteys established a trust based in Paris which the British authorities could not tax (they didn’t even discover it until 1929). Giving evidence to a Royal Commission established to investigate how to tax multinational businesses, William Vestey summed up his attitude towards taxation:

If I kill a beast in the Argentine and sell the product of that beast in Spain, this country can get no tax on that business. You may do what you like, but you cannot have it.

In 1934, Argentinian authorities which had long been uneasy about the brothers’ cutthroat business practices came across a cache of secret documents hidden under a pile of guano on their ship, the Norman Star. The investigation launched after finding this deeply incriminating evidence was blocked and manipulated at every turn by the Vesteys – who were particularly concerned by British authorities’ interest in it. In the end, the man in charge of the committee and with the greatest knowledge of the Vesteys’ tax evasion systems, Senator de la Torre, shot himself in 1939, leaving a suicide note ‘which expressed his disappointment at the general behaviour of mankind.’

The British government never succeeded in making Vesteys pay its full tax bill. In 1980 it was revealed that two years previously, the Vesteys’ Dewhurst chain of butchers had paid only £10 tax on a profit of more than £2.3 million. As one official commented: ‘Trying to come to grips with the Vesteys over tax is like trying to squeeze a rice pudding.’

A poster in Williamsburgh's Spoonbill & Sugartown bookshop

A poster in Williamsburgh’s Spoonbill & Sugartown bookshop

The only way to prevent tax evasion and organised crime is through better policing and enforcement of the law. But when food is involved, it is absolutely crucial for efficient regulatory bodies to be put in place. The publication of Upton Sinclair’s novel The Jungle in 1906, which exposed the appalling conditions under which people worked and cattle were slaughtered in Chicago’s meat packing industry, so appalled readers that momentum behind legislation to enforce standards of animal welfare and hygiene and prevent food adulteration, gathered. The same year, Teddy Roosevelt signed the Pure Food and Drugs Act into law. Even though sustained lobbying from big food had weakened America’s regulatory bodies – and has allowed for an increase in instances of contaminated food being recalled – American food is considerably safer now than it was at the end of the nineteenth century.

Without regulation, disasters like the recent milk scandal in China, can occur. Indeed, in 2011 a study published in the Chinese Journal of Food Hygiene estimated that more than 94 million people in China become sick – and 8,500 die – each year from food poisoning. Other than the discovery of melamine in milk and infant formula, there have also been scandals around ‘meat containing the banned steroid clenbuterol, rice contaminated with cadmium, noodles flavored with ink and paraffin, mushrooms treated with fluorescent bleach and cooking oil recycled from street gutters.’

Rotten peaches pickled in outdoor pools surrounded by garbage are spiked with sodium metabisulfite to keep the fruit looking fresh and with bleaching agents and additives harmful to the human liver and kidneys. The peaches are packed in uncleaned bags that previously held animal feed and then shipped off to big-brands stores.

These discoveries – of deadly infant formula, endemic tax evasion among big food companies, food cartels, forged hygiene certificates, forced labour, and deliberately mislabeled meat – are made only at the end of a series of criminal acts. Trying to fix food systems at the point at which food scandals are discovered – by blaming shoppers for buying cheap meat or for supporting multinational companies – avoids tackling the major, systemic problems which allow for businesses not to pay tax, or for criminals to take over the food chain. It’s like shutting the stable door after the horse has bolted.

Sources

Jennifer Ning Chang, ‘Vertical Integration, Business Diversification, and Firm Architecture: The Case of the China Egg Produce Company in Shanghai, 1923-1950,’ Enterprise and Society, vol. 6, no. 3 (September 2005), pp. 419-451.

Arlene Finger Kantor, ‘Upton Sinclair and the Pure Food and Drugs Act of 1906: “I Aimed at the Public’s Heart and by Accident I Hit It in the Stomach,”’ AJPH, vol. 66, no. 12 (December 1976), pp. 1202-1205.

I. R. Phimister, ‘Meat and Monopolies: Beef Cattle in Southern Rhodesia, 1890-1938,’ Journal of African History, vol. 19, no. 3 (1978), pp. 391-414.

Anna Sergi and Anita Lavorgna, ‘Trade Secrets: Italian Mafia Expands its Illicit Business,’ Jane’s Intelligence Review, September 2012, pp. 44-47.

Nicholas Shaxson, Treasure Islands: Tax Havens and the Men Who Stole the World (London: Vintage, [2011] 2012).

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Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

Buying Power

In between lecturing, glowering at undergraduates, marking, marking some more, doing research, and marking, I help out with the Right2Know Campaign. Launched about a year ago, Right2Know represents a coalition of individuals, civil society organisations, and community groups who are concerned about the Protection of State Information Bill.

We believe that the Secrecy Bill – as R2K prefers to call it – will undermine all South Africans’ right to access government information, something which is guaranteed by Section 32 of our Bill of Rights. The Secrecy Bill will allow government officials in any ‘organ of state’ – an unpleasant image – or, in other words, any department, parastatal, agency, or institution which is associated with the state, to classify information deemed to be sensitive and potentially threatening to national security. In effect, this means that the Natal Shark Board, the Algoa Bus Company, and even the Johannesburg Zoo would be able to classify information.

Also, the Bill doesn’t include a public interest clause, and the penalties which it seeks to introduce for the leaking of classified information are ludicrously high. Whistle blowers face up to twenty-five years imprisonment. I don’t object to legislation which controls access to potentially dangerous information – like the plans for Koeberg or Pollsmoor – but Right2Know is deeply concerned that this Bill will make secrecy, rather than openness, the default position within government. This Bill will have a chilling effect on the media, but it’ll also impact on ordinary people’s ability to hold the state to account.

The campaign has had a significant impact on this piece of legislation. The Bill as it stands now isn’t nearly as draconian as its earliest incarnation last year, and the ANC has now withdrawn the Bill from Parliament altogether. (We do worry, though, about the process of ‘public consultation’ which the ANC is about to begin.)

But I think that our greatest achievement has been mobilising popular opinion against a law the implications of which are not immediately obvious. We’ve managed to get people to march against the Bill, and to pack public information sessions and community meetings. I think that this is partly because the campaign has been fairly successful in causing the ruling party to change its mind. Right2Know has shown how the gathering of ordinary people in large numbers around a particular cause can make a difference.

Although the Occupy movement shows that when people feel strongly enough about an issue, they’ll take part in protests even if they know that the chances of success are pretty slim, it’s still difficult to counter criticism that there’s no point to being politically engaged because effecting change is really difficult. I think that it’s partly for this reason that so many campaigning organisations turn to consumer activism as a way of encouraging people to take action on particular issues: it’s easier to shift buying habits in the name of a cause and it requires less commitment than other forms of protest. Also, it’s proven to be relatively successful. Consumer activism hits companies where it hurts: their profits. Last year’s Greenpeace campaign to persuade Nestle not to use rainforest products caused the food giant to announce that it would not engage in ecologically harmful practises in Indonesia.

Consumer activism around food has existed for as long as the idea of the consumer – rather than the customer. I’ve written before about the link between the rise of the American food industry and its increasing use of advertising to promote branded products during the late nineteenth century, and the construction of ‘consumers’. Customers bought oats from the grocer’s bin because they ate porridge for breakfast. Consumers chose Quaker Oats from a range of other brands because they identified with the values associated with that particular product.

One of the effects of the industrialisation of food production – indeed, of the food chain – was a heightened incidence of food adulteration. We know that for centuries shopkeepers and grocers added bulk to make their products to make them go further: adding ground up chalk to flour, water to milk or vinegar, sand to sugar, and dried leaves to tea. The difference was that as more food was produced in factories and it became more difficult to monitor this production, the adulteration of food occurred on a mass scale. In both Britain and the United States, concern about the purity of food grew over the course of the nineteenth century, and with very good reason.

In 1820, Frederick Accum, a German chemist living in London, published A Treatise on Adulterations of Food and Culinary Poisons in which he detailed the extent to which British food producers used harmful – and even potentially deadly – substances to increase the volume and weight of their products, and also improve their appearance. Lead, copper, and mercury salts were used to make adulterated tea and coffee darker, bread whiter, and sweets and jellies more colourful. Thirty years later – and after Accum had fled back to Germany after the furore caused by his book – another group of British scientists found that adulteration was the norm, rather than the exception, in food manufacturing.

One of these, Arthur Hill Hassall, worked as the chief analyst for the gloriously-titled Analytical Sanitary Commission, and he went to work methodically analysing the composition of a range of medicines and manufactured food products. Between 1851 and 1854, Hassall identified alum in bread, and iron, lead and mercury compounds in cayenne pepper, copper salts in bottled fruit and pickles, and Venetian red in sauces, potted meats, and fish. He published his findings in The Lancet, and the public outcry that resulted from his work was partly behind the passing of the first Food Adulteration Act in 1860.

In Britain, efforts to curb the adulteration of food were driven largely by scientists and politicians. Consumer outrage was important in that it encouraged food producers to comply with new regulations around additives, but this was not a consumer-driven campaign. It was, though, in the United States, where the pure food movement was the first manifestation of consumer activism on a national scale. The size, influence, and political clout of the American food industry needed a concerted challenge in order to change.

Americans had been aware of a drop in the quality of manufactured food since the middle of the nineteenth century – and understood that this was connected to the fact that food was being processed in factories. As one popular rhyme put it:

Mary had a little lamb, / And when she saw it sicken, / She shipped it off to Packingtown, / And now it’s labelled chicken.

The first people to mobilise against food adulteration were middle-class women in the 1870s. Well-off and well-educated white American women were involved in a range of philanthropic and reform movements during the final decades of the nineteenth century – a period known as the Progressive Era in American historiography. The global temperance movement – which campaigned for the tighter regulation of alcohol sales – was run almost entirely by middle-class ladies who justified their engagement with politics on the grounds that this was an issue relevant mainly to women – and particularly poor women. Similarly, American women agitated for the regulation of the food industry because supplying households with food was the concern of diligent wives and mothers. Even if many women involved with the temperance and other movements eventually became active in women’s franchise organisations, these campaigns were politically and, to some extent, socially, conservative. They were also locally driven, and emerged out of existing social clubs, improvement societies, and charities.

As in Britain, studies carried out by health boards and medical societies found that the contamination of processed food was rife: flour contained ground rice, plaster of paris, grits, and sand; bread contained copper sulphate and ashes; butter contained copper; cheese contained mercury salts; and lard contained caustic lime, and alum. Cayenne pepper was adulterated with red lead and iron oxide; mustard with lead chromate and lime sulphate; and vinegar with sulphuric, hydrochloric, and pyroligneous acids, and burnt sugar. Nice.

These campaigns were grounded in a belief that the food producers had become so powerful that the American government needed to step in to protect consumers from them. Even if several states did enact food purity legislation, it became clear that the food industry needed to be regulated on a national industry, and a campaign led by the Ladies’ Home Journal and Colliers’ and supported by home economists and others argued for the introduction of a federal law, similar to that in the UK.

Surprisingly, food companies were in favour of this legislation. Not only would it simplify the increasingly complex and contradictory rules operating in different states, but they lobbied the American government to write a law which suited their business interests. In fact, Heinz and other organisations actually benefitted from the Pure Food and Drug Act of 1906: they advertised their products – which Heinz sold in clear glass bottles to demonstrate their purity – as being the safer, healthier, and purer alternative to the unbranded products sold by small, local grocers. Heinz, regulated by the American government, was the wholesome choice.

I don’t want to detract from the achievement of the pure food campaigners, but, ironically, their efforts to curb the excesses of the American food industry actually had the effect of strengthening these big processors. So I think that this example of consumer activism is instructive. It’s certainly true that as consumers our ability to withhold or redirect our buying power can cause change, and we should exploit this. But this only works in times of plenty. We’ve seen how sales of organic produce have dropped globally during the recession. Eating ethically is an expensive business.

More importantly, though, consumer activism doesn’t cause us to question the fact that we act – and are seen by our governments – primarily as consumers, rather than citizens. Secondly, it doesn’t interrogate why buying things is believed to be so important: it doesn’t consider consumerism itself. There is mounting evidence to indicate that rampant consumerism does not make for happy societies, and that we need to buy and waste less for the good of our planet.

I was struck recently by a comment made by Yvon Chouinard, the founder of the outdoor wear range Patagonia, in an interview with The Ecologist: ‘There is no doubt that we’re not going to save the world by buying organic food and clothes – it will be by buying less.’ Consumer activism can only go so far in causing change. We need to question consumerism itself.

Further Reading

Texts quoted here:

Lorine Swainston Goodwin, The Pure Food, Drink, and Drug Crusaders, 1879-1914 (Jefferson, NC, and London: McFarland, 1999).

Harvey A. Levenstein, Revolution at the Table: The Transformation of the American Diet (New York: Oxford University Press, 1988).

Susan Strasser, Customer to Consumer: The New Consumption in the Progressive Era,’ OAH Magazine of History, vol. 13, no. 3, The Progressive Era (Spring, 1999), pp. 10-14.

Other sources:

Warren Belasco and Philip Scranton (eds.), Food Nations: Selling Taste in Consumer Societies (New York: Routledge, 2002).

Jack Goody, ‘Industrial Food: Towards the Development of a World Cuisine,’ in Cooking, Cuisine, and Class: A Study in Comparative Sociology (Cambridge: Cambridge University Press, 1982), pp. 154-174.

Roger Horowitz, Meat in America: Technology, Taste, Transformation (Baltimore: Johns Hopkins University Press, 2005).

Tim Jackson, Prosperity without Growth: Economics for a Finite Planet (London: Earthscan, 2009).

Nancy F. Koehn, ‘Henry Heinz and Brand Creation in the Late Nineteenth Century: Making Markets for Processed Food,’ The Business History Review, vol. 73, no. 3 (Autumn, 1999), pp. 349-393.

Peter N. Stearns, ‘Stages of Consumerism: Recent Work on the Issues of Periodisation,’ The Journal of Modern History, vol. 69, no. 1 (Mar., 1997), pp. 102-117.

Susan Strasser, ‘Making Consumption Conspicuous: Transgressive Topics Go Mainstream,’ Technology and Culture, vol. 43, no. 4, Kitchen Technologies (Oct., 2002), pp. 755-770.

Frank Trentmann, ‘Beyond Consumerism: New Historical Perspectives on Consumption,’ Journal of Contemporary History, vol. 39, no. 3 (Jul., 2004), pp. 373-401.

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