Posts tagged ‘food industry’

Children’s Food

I’m writing this post while listening to this week’s podcast of BBC Radio 4’s Food Programme. The episode is about nine year-old food writer Martha Payne, whose blog about the dinners served at her school became the cause of a strange and troubling controversy a month ago.

Martha uses her blog, NeverSeconds, to review the food she eats at school. As Jay Rayner points out, although she may criticise – rightly – much of which the school provides for lunch, NeverSeconds is not intended as a kind of school dinners hatchet job. She rates her meals according to a Food-o-Meter, taking into account how healthy, but also how delicious, they are.

As her blog has grown in popularity, children from all over the world have contributed photographs and reviews, and it’s partly this which makes Never Seconds so wonderful: it’s a space in which children can discuss and debate food.

NeverSeconds came to wider – global – notice when the Argyll and Bute Council tried to shut it down in June, after the Daily Record published an article featuring Martha cooking with the chef Nick Nairn, headlined ‘Time to fire the dinner ladies.’ The blog’s honest descriptions and pictures of some of the food served to schoolchildren can’t have pleased councillors either.

As Private Eye (no. 1317) makes the point, the council’s bizarre – and futile – attempts to silence a blog probably had as much to do with internal politicking and minor corruption as anything else, but the furore which erupted after the ban also said a great deal about attitudes towards food and children.

What is really scandalous about the blog is that it reveals how bad – how unhealthy, how heavily processed – school meals can be. When Jamie Oliver launched a campaign in 2005 to improve the quality of school dinners in the UK, his most shocking revelations were not, I think, that children were being fed Turkey Twizzlers and chips for lunch, but, rather, that the British government is willing to spend so little on what children eat at school. Last year, the state spent an average of 67p per primary school pupil per meal, per day. This rose to 88p for those in high school.

Michael Gove has recently announced another inquiry into the quality of school meals – this time headed up by the altogether posher-than-Jamie Henry Dimbleby, the founder of the Leon chain of restaurants, who also seems to spend the odd holiday with the Education Secretary in Marrakech. It’s a tough life.

But as Sheila Dillon comments during this episode of the Food Programme:

Martha Payne, a nine year-old who seems to understand better than many adults, that dinner ladies, or even individual school kitchens, are not the source of the school dinner problem. It has far deeper roots.

When did it become acceptable to serve schoolchildren junk food for lunch? The way we feed children tells us a great deal about how we conceptualise childhood. Or, put another way, what we define as ‘children’s food’ says as much about our attitudes towards food as it does about children.

The idea that children should be fed separately to adults has a relatively long pedigree. The Victorians argued that children – and women – should be fed bland, carbohydrate-heavy meals to prevent their delicate digestive systems from being exerted. Fruit, meat, spices, and fresh vegetables should be eaten only in strict moderation.

There is, of course, a disconnect between what experts – medical professionals, childrearing specialists – recommend, and what people actually eat. In the late nineteenth-century Cape Colony, for instance, the pupils at an elite girls’ school near Cape Town were fed a diet rich in red meat and fresh fruit and vegetables.

But the belief that children’s bodies are delicate and potentially vulnerable to disruption was an indicator of shifts in thinking about childhood during the mid and late nineteenth century. The notion that children need to be protected – from work, hunger, poverty, and exploitation and abuse from adults – emerged at around the same time. As children were to be shielded from potential danger, so they were to eat food which, it was believed, was ideally suited to digestive systems more susceptible to upset and illness than those of adults.

But as scientists became interested in the relationship between food and health – in nutrition, in other words – towards the end of the 1800s, paediatricians, demographers, and others concerned about high rates of child mortality during the early twentieth century began to look more closely at what children were being fed. For instance, in the 1920s and 1930s, scientists in Britain and the United States drew a connection between the consumption of unhealthy or diseased food – particularly rotten milk – and high rates of diarrhoea, then almost always fatal, among children in these countries.

They were also interested in what should constitute a healthy diet for a child. As childhood became increasingly medicalised in the early twentieth century – as pregnancy, infancy, and childhood became seen as periods of development which should be overseen and monitored by medical professionals – so children’s diets became the purview of doctors as well. As RJ Blackman, the Honorary Surgeon to the Viceroy of India (no, me neither), wrote in 1925:

Food, though it is no panacea for the multitudinous ills of mankind, can do much, both to make or mar the human body. This is particularly so with the young growing child. All the material from which his body is developed has to come from the food he eats. Seeing that he doubles or trebles his weight in the first year of life, and increases it twenty-fold by the time he reaches adult stature, it will be seen that food has much to accomplish. Naturally, if the food be poor, the growth and physique will be poor; and if good, the results will be good.

Informed by recent research into dietetics, doctors advised parents to feed their children varied diets which included as much fresh, vitamin-containing produce as possible. In a popular guide to feeding young children, The Nursery Cook Book (1929), the former nurse Mrs K. Jameson noted:

Many years ago, I knew a child who was taken ill at the age of eight years, and it was thought that one of her lungs was affected. She was taken to a children’s specialist in London. He could find nothing radically wrong, but wrote out a diet sheet. By following this…the child became well in a month or two. This shows how greatly the health is influenced by diet.

This diet, she believed, should be designed along scientific principles:

Since starting to write this book I have come across an excellent book on vitamins called ‘Food and Health’ (Professor Plimmer), and I have found it very helpful. I have endeavoured to arrange the meals to contain the necessary vitamins, as shown in the diagram of ‘A Square Meal’ at the beginning of the book.

Indeed, she went on to explain that children who were properly fed would never need medicine.

In 1925, advising mothers on how to wean their babies in the periodical Child Welfare, Dr J. Alexander Mitchell, the Secretary for Public Health in the Union of South Africa, counselled against boiling foodstuffs for too long as it ‘destroys most of the vitamins.’ He argued that children’s diets ‘should include a good proportion of proteins or fleshy foods and fats’, as well as plenty of fruit, fresh vegetables, milk, and ‘porridge…eggs, meat, juice, soups’.

What is so striking about the diets described by Mitchell, Jameson, and others is how similar they were to what adults would have eaten. Children were to eat the same as their parents, but in smaller quantities and in different proportions. For example, some doctors counselled again children being allowed coffee, while others believed that they should limit their intake of rich foods.

So what is the origin of the idea that children should be cajoled into eating healthily by making food ‘fun’? Mrs Jameson’s recipes might have cute names – she calls a baked apple ‘Mr Brownie with his coat on’ – but they’re the same food as would be served to adults. Now, our idea of ‘children’s food’ differs from that of the 1920s and 1930s. When we think of children’s food, we imagine sweets, soft white sandwich bread, pizza, hotdogs, and brightly coloured and oddly shaped foodstuffs designed to appeal to children.

As Steven Mintz argues in his excellent history of American childhood, Huck’s Raft (2004), the 1950s and 1960s were child-oriented decades. Not only were there more children as a result of the post-war baby boom, but with the growing prosperity of late twentieth-century America, more money was spent on children than ever before. Families tended to be smaller, and increasing pocket money transformed children into mini-consumers.

Children either bought, or had their parents buy for them, a range of consumer goods aimed at them: from clothes and toys, to ‘child-oriented convenience foods… – “Sugar Frosted Flakes (introduced in 1951), Sugar Smacks (in 1953), Tater Tots (in 1958), and Jiffy Pop, the stovetop popcorn (also in 1958).’

The same period witnessed a shift in attitudes towards childrearing. Families became increasingly child-centred, with meals and routines designed around the needs of children, rather than parents. In many ways, this was a reaction against the orthodoxies of the pre-War period, which tended to emphasise raising children to be obedient, well-behaved, and self-disciplined.

So the definition of children’s food changed again. For the parents of Baby Boomers, food was made to be appealing to children. Fussiness was to be accommodated and negotiated, rather than ignored. And children’s desire for food products advertised on television was to be indulged.

I am exaggerating to make a point – in the US and the UK children during the 1960s and 1970s certainly ate less junk than they do now, and this new understanding of children’s food emerged in different ways and at different times in other parts of the world – but this change represented a bonanza for the burgeoning food industry. Although the industry’s attempts to advertise to children are coming under greater scrutiny and regulation (and rightly so), it does have a vested interest in encouraging children and their parents to believe that that is what constitutes good food for children.

I think that it’s partly this shift in thinking about children’s relationship with food – that they should eat only that which they find appealing, and that children will only eat food which is ‘fun’, brightly coloured, oddly shaped, and not particularly tasty – that allowed for the tolerance of such poor school food for so long in Britain.

Martha’s blog is a powerful corrective to this: she, her classmates, and contributors all have strong opinions about what they eat, and they like a huge variety of food – some of it sweets, but most of it is pretty healthy. The irony is that in – apparently – pandering to what children are supposed to like, politicians and policy makers seem to find listening to what a child has to say, fairly difficult. If we’re to persuade children to eat well, then not only should we encourage them to talk and to think about food, but we need to listen to what they have to say about it.

Further Reading

Linda Bryder, A Voice for Mothers: The Plunket Society and Infant Welfare, 1907-2000 (Auckland: Auckland University Press, 2003).

Deborah Dwork, War is Good for Babies and Other Young Children: A History of the Infant and Child Welfare Movement in England 1898-1918 (London and New York: Tavistock Publications, 1987).

Steven Mintz, Huck’s Raft: A History of American Childhood (Cambridge, Mass.: Belknap Press, 2004).

Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.