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Posts tagged ‘food prices’

Food Links, 17.10.2012

The UNEP report for World Food Day.

Bankers must be stopped from betting on food.

The number of people on food aid doubles in the UK.

Are we headed towards a food crisis?

Starbucks sells bad coffee, dodges taxes.

There’s been an increase in the amount of arsenic in American rice.

To match the Walton heirs’ fortunes, you’d need to work at Walmart for seven million years.

Farmers begin a mass slaughter as the cost of animal feed rises.

Drought in Spain is pushing up the price of olive oil.

A study of the meals chosen by prisoners on death row.

How to attract bees into cities.

Reflecting on the recent Tim Noakes scandal.

Mushrooming and the man who saved Prospect Park.

Sandor Ellix Katz: fermentation enthusiast.

A restaurant staffed by prisoners has just opened in Wales.

Reflections on being a vegetarian.

Snake venom wine.

The effects of nuclear explosions on beer.

Foreign bodies in food.

The Los Angeles Times‘s new food quiz.

Breakfast in Argentina and Chile.

The £250,000 kitchen.

Accounting for America’s new enthusiasm for avocado.

Amazingly wonderful surreal advertisements for pork, leeks, cress, asparagus, and celery. (Thanks, Mum!)

What makes chocolate so addictive?

Coping with lactose intolerance.

Lawrence Norfolk‘s top ten seventeenth-century recipe books.

The science of peeling hard-boiled eggs.

The Downton Abbey cookbook.

Eating in Burma.

Still lifes of food in art. (Thanks, Jane-Anne!)

Pubs and bars from the past.

Convincing fake meat?

Tim Hortons opens in Dubai.

Bring me the head of Ronald McDonald.

A recipe for carrot cake.

Favourite reader recipes in the New York Times.

Pairing novels with cocktails.

The science of baking with butter.

The middle-class hierarchy of sparkling water.

Matthew Fort reviews Nigellissima.

Why does everything taste like chicken?

How to make your own Nutella.

A blog dedicated to the drinks in Hemingway‘s writing.

Photographing famous food scenes in literature.

A toaster that toasts bread AND forecasts the weather.

How to peel ginger with a spoon.

The state of the jelly salad in America.

Food Links, 30.05.2012

Development organisations and mixed messages about food prices and food security.

Eric Schlosser reflects on the state of the American food industry.

The politics of urban farming.

Loquats in Spain.

Leveson Inquiry cake pops.

Magic cheese chips.

The strange things added to processed meat.

How to forage for wild garlic.

Four restaurants where it’s impossible to get a table. (Thanks, Sally!)

Can cooking at home end America’s obesity crisis?

Bacon Ipsum.

The ‘special relationship’ between the US and UK through food.

An interview with the excellent Claudia Roden.

The emergence of a food black market.

Thoughts on food packaging.

Iranian cuisine.

A cheap food project in Greece.

Top ten tips for food bloggers.

How to make your own biltong.

Jay Rayner on the joy of cooking for one.

Chocolate cake from The Hunger Games.

A food tour on horseback in Andalucía.

A guide to making pancakes.

Dan Lepard on marble cake.

From whisky to biofuel.

The gourmet food of the 1950s and 1960s.

The anatomy of a pinata.

Minimalist food still lifes.

Quick frozen yogurt lollies.

The food truck phenomenon in the United States.

Weightwatchers cards from 1974.

The almost infinite varieties of beer.

Tom Philpott on falafel.

Mutant carrots.

The shape of fruit to come.

Pantone tarts.

Restaurant signature dishes (urgh, hateful term).

On Mexican food and identity.

How to make children eat everything.

Gourmet dog food.

F. Scott Fitzgerald’s recipes for left over turkey.

The long history of eating corpses as medicine.

Dining on cruise ships.

Pasta as architecture.

Alternative uses for specialised cooking gadgets.

A neatly organised sandwich.

Psychofood

This week, two people forwarded me the same article. And in a pleasing coincidence, it happens to relate to something I’ve been thinking about a great deal recently. The piece is by the New York Times food writer Frank Bruni and is titled ‘Dinner and Derangement’. It’s a review of Romera, a restaurant which has recently opened in New York and serves food based on the principle of ‘neurogastronomy’. Its chef patron is Miguel Sánchez Romera, a former neurologist who seeks to cook food which ‘embodies a holistic approach to food by means of a thoughtful study of the organoleptic properties of each ingredient’. So what does this mean? Bruni explains:

My server explained that each dish’s palette and aroma, as well as its flavour, were supposed to prompt a ‘sense memory.; He said that the tuna tartare with coconut, jasmine and orange blossom had brought him ‘straight back to Cape Cod when I was 8 years old and I tasted my first virgin piña colada.’

All of that from the tiny, six-bite portion? I must be a sense-memory slacker. I was brought back only to other, more voluminous tuna tartares, which I suddenly and sorely missed.

That tuna dish is called Cloris, after a Greek goddess of flowers. A subsequent dish of 12 kinds of grains encircling a black olive jam is called Omnium, a Latin term for the whole of something.

Euterpes is the name for the foie gras with white chocolate, referring to a muse of lyric poetry.

Each dish is accompanied by a kind of crib note which guides the diner

through the Romera phantasmagoria. The cards, with a butterfly illustration on one side and text on the other, delve verbosely into etymology, ecology, horticulture, philosophy. ‘The objective of any pre-appetizer,’ says one, is to ‘prepare the guest for the degustation that will follow.’ Another: ‘By looking at nature with eyes of solidarity we will see that it is always expressing something to us.’

This is, indeed, deranged dining. Other than their unbearable pretentiousness and incredible expense – $245 per person, not including drinks or tip – this restaurant and its conceit are indicative of a wider psychosis, as Bruni describes it, around food:

While blazers are optional at Romera, straitjackets would be a fine idea.

It’s the craziest example I’ve encountered of the way our culture’s food madness tips into food psychosis, at least among those with keen appetites and the means to indulge them.

But it’s hardly the only illustration. Surf the cable channels and clock the time before you spy a spatula, a strainer, someone chewing, someone oohing or Gordon Ramsay. I bet it’s less than 11 seconds.

Diners at the latest hot bistro or trattoria snap loving pictures of everything they eat, seeming to forget that it’s dinner, not ‘America’s Next Top Chicken Breast.’ In New York, even the meatballs have paparazzi.

Steaks come with discourses on breed, feed and dry versus wet aging; coffee with soliloquies about growing regions, grinding methods and the optimal pour-over technique; beer with overwrought tasting notes.

I’ve written before about the origins of the term ‘foodie’: it was coined by Ann Barr and Paul Levy in The Official Foodie Handbook (1984), at a time when food was co-opted into the construction of yuppie identities. As cars and clothes were markers of middle-class status, so now was owning the right kind of balsamic vinegar. There have always been people who have had a more than normal interest in food – gastronomes, gourmands, epicures – but foodie-ism is a form of snobbery.

There has been a shift in the nature of foodie-ism since the mid-1990s. In a now notorious, yet absolutely spot-on, article about foodies for The Atlantic, BR Myers explains:

Even if gourmets’ rejection of factory farms and fast food is largely motivated by their traditional elitism, it has left them, for the first time in the history of their community, feeling more moral, spiritual even, than the man on the street. Food writing reflects the change. Since the late 1990s, the guilty smirkiness that once marked its default style has been losing ever more ground to pomposity and sermonizing. References to cooks as ‘gods,’ to restaurants as ‘temples,’ to biting into ‘heaven,’ etc., used to be meant as jokes, even if the compulsive recourse to religious language always betrayed a certain guilt about the stomach-driven life. Now the equation of eating with worship is often made with a straight face.

Foodie-ism has become snobbery dressed up as ethical behaviour. Deciding to roast organic, purple-sprouting broccoli with locally-pressed rapeseed oil not only demonstrates that the foodie is entirely up to speed with recent food trends, but that she is a Good Person: she has made the ethical choice. This isn’t to say that we shouldn’t eat well, and that we shouldn’t be concerned about where our food comes from, who produces it, and who sells it – far from it: my point is that foodie-ism is inherently exclusive.

So far, so obvious. Foodie-ism is another form of the disorder described by Bruni as food psychosis. Two things struck me about Bruni’s article: the first was that for all the fawning and obsessing, food psychosis is not so much about food as those who eat it. (And Bruni emphasises how bad the food at Romera is.) Secondly, and connected to this point, food psychosis or foodie-ism emerged at the same time as a gradual rise in global food prices and a startling increase in rates of obesity, first in the West and then gradually throughout the developed and the developing world.

Obesity disproportionately effects those who are poor – those who rely on cheap, calorie-rich foods because they can’t afford better quality food, lack the knowledge or time to cook healthily, or don’t have access to shops which sell fresh food (we say that these people live in ‘food deserts’). There is even some research, quoted by Richard Wilkinson and Kate Pickett in The Spirit Level (2009), to suggest that children born to mothers who were stressed and anxious during pregnancy and who had stressful childhoods – for whatever reason – have a greater likelihood of putting on weight and becoming obese.

The Spirit Level’s central argument is that the root cause of most social problems is inequality: countries which are more unequal tend to have more obese people, higher crime rates, a greater number of teenage pregnancies, lower educational attainments, and an increased incidence of mental illness. It seems trite to say so, but it’s true that more equal societies tend to be happier societies.

So what does this have to do with foodie-ism, you ask? Well consider: foodie-ism has existed since the early 1980s, and the obesity ‘epidemic’ (as it’s often called, even though, technically, it can’t really be an epidemic) dates from around then too. Food prices began rising in the late 70s. All of this happened as the commodity derivatives markets were deregulated, allowing food to be traded freely – and for speculation on food to drive up food prices.

As these graphs from the New York Times demonstrate, the world has become progressively more unequal since the 1980s:

I don’t think that it’s a coincidence that our ideas about food as a consumer product have changed since the shift in our global economic system in the late 70s – which was partly responsible for fuelling increasing social inequality around the world. As middle-class foodies worship food, the trading of food as simply another resource – like timber and oil – has contributed to a gradual increase in food prices so that those on the bottom of the social scale – and, indeed, now too the middle classes – eat cheaper, calorific, and more highly-processed foods.

My point is that we can’t disentangle changes in the way in which we see food as a consumer product from a major shift in the economic system. Also, and equally importantly, however much foodies may disdain supermarkets and other markers of consumer culture, foodie-ism is a form of consumerism too.

Further Reading

Texts quoted here:

Sander L. Gilman, Fat: A Cultural History of Obesity (Cambridge: Polity, 2008).

Tim Jackson, Prosperity without Growth: Economics for a Finite Planet (London: Earthscan, 2009).

Richard Wilkinson and Kate Pickett, The Spirit Level: Why Equality is Better for Everyone (London: Penguin, [2009] 2010).

Other sources:

Warren Belasco and Philip Scranton (eds.), Food Nations: Selling Taste in Consumer Societies (New York: Routledge, 2002).

Harvey A. Levenstein, ‘The Perils of Abundance: Food, Health, and Morality in American History,’ in Food: A Culinary History from Antiquity to the Present, eds. Jean-Louis Flandrin and Massimo Montanari, English ed. by Albert Sonnenfeld (New York: Columbia University Press, 1999), pp. 516-529.

Harvey A. Levenstein, Revolution at the Table: The Transformation of the American Diet (New York: Oxford University Press, 1988).

Kerry Segrave, Obesity in America, 1850-1939: A History of Social Attitudes and Treatment (Jefferson, NC,: McFarlane, 2008).

Peter N. Stearns, Fat History: Bodies and Beauty in the Modern West (New York: New York University Press, 1997).

Peter N. Stearns, ‘Stages of Consumerism: Recent Work on the Issues of Periodisation,’ The Journal of Modern History, vol. 69, no. 1 (Mar., 1997), pp. 102-117.

Susan Strasser, Customer to Consumer: The New Consumption in the Progressive Era,’ OAH Magazine of History, vol. 13, no. 3, The Progressive Era (Spring, 1999), pp. 10-14.

Susan Strasser, ‘Making Consumption Conspicuous: Transgressive Topics Go Mainstream,’ Technology and Culture, vol. 43, no. 4, Kitchen Technologies (Oct., 2002), pp. 755-770.

Frank Trentmann, ‘Beyond Consumerism: New Historical Perspectives on Consumption,’ Journal of Contemporary History, vol. 39, no. 3 (Jul., 2004), pp. 373-401.

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Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

Food Links, 12.10.2011

In praise of the Great British Bake Off.

The University of Stellenbosch now sells milk.

How Whole Foods encourages its shoppers to spend money.

I’m enjoying Grist’s new Food Studies series.

An interview with the amazing Joyce Molyneux of the Carved Angel.

Liberal and conservative food preferences.

The British government abolishes sell-by dates.

Curry in Japan. (Thanks Mum!)

Bum sandwiches.

The queue for the opening of the first branch of McDonald’s in Moscow in 1990. More recently, Russia seems to be embracing foodie-ism.

The best fish and chips in Cape Town.

Why African governments need to prepare for a food insecure future.

Somerset cider brandy gains protected status from the European commission. *hic*

Peruvian food seems to be increasingly popular.

Jay Rayner cooks with Rene Redzepi.

Check out the World Development Movement’s comprehensive report on food speculation.

Banks and the trade in food commodities.

Goldman Sachs and the food speculation frenzy.

Wall Street, food speculation, and grain researves.

The link between food speculation and high food prices.

How food speculation has impacted on Mexico’s maize farmers – and fuelled a tortilla crisis.

Why we need to regulate food speculation.

How to take action against banks involved in food speculation.

The Empire Bites Back

Well, HELLO there! Dear readers, I have missed you dreadfully. I return to normal service as the madness of the past few weeks simmers down. Also, I have a re-enamelled bath, which is useful.

This veeeery long post is a paper I presented a few weeks ago at the ‘Breaking the Boundaries‘ seminar series organised by the Department of Historical Studies at the University of Cape Town. I’m hoping that this will form the basis of a new research project, so all comments, criticism, and feedback (ho ho) are particularly welcome. It’s very draft-y, so please excuse the wonkiness of the writing and the inevitable inaccuracies and omissions. If you’d like a properly referenced version with all the academic bells and whistles – although I have listed the sources I’ve cited, below – please let me know (sarahemilyduff [at] gmail [dot] com) and I’ll email you a copy.

Introduction

In the preface to her eponymous recipe book, Alice B. Toklas noted:

Though born in America, I have lived so long in France that both countries seem to be mine, and knowing, loving both, I took to pondering on the differences in eating habits and general attitude to food and the kitchen in the United States and here. I fell to considering how every nation…has its idiosyncrasies in food and drink conditioned by climate, soil and temperament. And I thought about wars and conquests and how invading or occupying troops carry their habits with them and so in time perhaps the national kitchen or table.

Toklas’s point that national cuisines are produced as much by local circumstances as they are by war and conquest – by global forces, in other words – is worth considering. The study of food, and particularly of food in history, requires us to think beyond boundaries and borders: ingredients travel around the world, and, at least since the seventeenth century, we have become accustomed to eating things – plants and animals – alien to our natural environments; regional patterns of cookery are shaped by migration and occupation by foreign forces; local customs, techniques, and flavours are exported around the world. The way we produce, distribute, prepare, and consume food is determined by a range of factors, many of which operate on a global scale. The study of food also exceeds disciplinary boundaries: it opens a window on to the linkages between political, economic, social, and cultural spheres. By its nature, this study is universal: all people eat and experience hunger. Food history has an immediacy which links the personal with the historical.

Despite the growing popularity of the field of food history, little has been written about the place of food within the British Empire, one of the most important global networks of trade, administration, and communication in the eighteenth, nineteenth, and early twentieth centuries. The purpose of this paper is twofold: firstly, to provide an introduction to the origins, development, and nature of the field of food history, and, secondly, to suggest ways in which food can be inserted into histories of British Imperialism. I conclude with the outline of a project which I hope to pursue in the future.

We are what we eat: food histories

‘The history of food’, writes Raymond Grew, ‘can be thought of as beginning with biology and the hard realities of climate, soil, property, and labour; but it continues through social structure, economic exchange, and technology to embrace culture and include a history of collective and individual preferences.’ In other words, food history seems to offer a way of studying change over time which takes into account nearly every sphere of human activity. It bridges the gap between the cultural and the material. Food provides nourishment, but it also carries with it a range of assumptions, symbols, and signs which are occasionally as important as its primary function. When Spanish missionaries in sixteenth-century Mexico refused to celebrate communion using maize, instead of wheat, wafers, they did so purely on the grounds that wheat, an imported crop, represented Europe and, thus, civilisation. Similarly, when well-meaning lady food reformers attempted to ‘Americanise’ the cuisine of recent immigrants to the United States during the 1920s, they did so because the cooking of Italy, Poland, and Ireland was seen as less ‘civilised’ than that prepared by white, Protestant Americans.

Given their aim to write total history, it seems inevitable that the first examples of food history were published in the journal of the Annales school in France in the 1960s. Beginning with a series of articles which examined the diets of a group of former European servicemen during the Second World War, Annales ESC regularly featured writing on food history. An edited volume of the best scholarship on the topic, Food and Drink in History, appeared in 1979. The Oxford Symposium for Food and Cookery was founded by Theodore Zeldin and Alan Davidson, the editor of the Oxford Companion to Food (1999), in 1981. Beyond Annales and the papers read at the Symposium, the first significant work in the field was Alfred Crosby’s The Columbian Exchange: Biological and Cultural Consequences of 1492 (1972). Crosby’s achievement was to write about the implications of the conquest of Latin America for human bodies and for landscapes – both Latin American and European. By writing about disease (specifically syphilis), plants, animals, and other foodstuffs, he demonstrated the extent to which political conquest altered the environment, demographics, and social and cultural life of Latin America and Europe. This study, along with Bridget Ann Henisch’s Fast and Feast: Food in Medieval Society (1977), and Savouring the Past: The French Table from 1300 to 1789 (1983) by Barbara Ketcham Wheaton, heralded the beginning of a flood of histories of national and migrant cuisines, recipes, particular ingredients, hunger and famine, gender and food, and food and imperialism.

This historical research was complimented by a range of anthropological and, to a lesser extent, sociological studies published at around the same time: Claude Lévi-Strauss’s The Raw and the Cooked (1965), Mary Douglas’s Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1966), and Cooking, Cuisine, and Class: A Study in Comparative Sociology (1982) by Jack Goody being some of the most influential texts. It was the publication of Sweetness and Power: The Place of Sugar in Modern History by Sidney Mintz in 1985 which blurred disciplinary boundaries between history and anthropology. Indeed, more recently, the field has as frequently been called ‘food studies’ as ‘food history’ to indicate its interdisciplinary nature.

It is no coincidence that food history emerged as a field in its own right during the 1970s. The effects of Green Revolution, which used technology to increase wheat, maize, and rice yields all over the world, but most spectacularly in Mexico, India, and Vietnam, became particularly evident in this decade – and these, along with the oil crisis and a spike in global food prices between 1972 and 1974, were partly responsible for the emergence of a more vocal green movement. The first Earth Day was held in 1970, and in 1972 the Club of Rome’s The Limits to Growth argued that humanity must learn to live within the earth’s natural limits. One of the important streams within the movement was the food counterculture – sometimes dubbed the ‘counter-cuisine’ and exemplified by the cooking of Alice Waters at her Berkeley restaurant Chez Panisse –  which had particularly strong support in California in the 1960s and 1970s. Food activists argued for a rejection of industrialised food production and encouraged consumers not only to buy ‘natural’, locally sourced food, but also to grow their own. In Diet for a Small Planet (1971), the book which summed up much of the thinking of the counter-cuisine, Frances Moore Lappé wrote that the meat-centred diet favoured by most Americans threatened the ability of future generations to feed themselves. Later, she argued that meat-centred diets were not only unhealthy, but also as socially and ecologically unfair.

It is not surprising, then, that historians should turn to food history as a way of accounting for contemporary diets and explaining how tastes and food preferences change over time. Like environmental and women’s history, then, the origins of food history overlap to some extent with a kind of activism. This is particularly evident in the body of work which has been produced since the 1990s. There are few more potent indicators of global inequalities than the over-abundance and waste of food in the West, and the scarcity of food and famine in the third world. With concerns about food supplies, food security, changing eating patterns, obesity, and the industrialisation of food production escalating, it is unsurprising that the history of food has emerged as a popular field over the past decade. Food history is now as frequently styled food studies – even when written by historians – and the best known food historian is a professor of journalism at UC Berkeley, Michael Pollan, author of the wildly popular The Omnivore’s Dilemma: A Natural History of Four Meals (2006).

If there is anything unusual about the field of food history, other than its plurality of focus, it is its popularity among lay audiences. Indeed, Gastronomica, one of the three main journals for food history (the others being Food and Foodways and Food, Culture, and Society) is a popular periodical sold in upmarket American supermarkets. The discipline is largely based in the United States. Its professional organisation, the Association for the Study of Food and Society, is located there, and the most prominent food historians are American: Jeffrey Pilcher has written extensively about histories of food, identity, and nationalism in Mexico – his study ¡Que vivan las tamales: Food and the Making of Mexican Identity (1998) is considered by many to be the founding text for the new generation of food historians; and Harvey Levenstein and Warren Belasco both focus on the nature and history of the American food industry since the beginning of the nineteenth century – the oldest, most extensive, and most influential such industry in the world. There is a strong streak of activism in Levenstein and Belasco’s writing. In Meals to Come: The History of the Future of Food (2006) by Belasco and Levenstein’s The Paradox of Plenty (2003), the authors argue that their purpose is to account for, and offer solutions to, the pervasiveness of bad American eating habits. Similarly, Italian food historians – who constitute the second biggest grouping within the field – have allied themselves closely to the Slow Food Movement.

But like the heavily interdisciplinary, largely US-based history of childhood (or, increasingly, childhood studies), the ascendancy of food history is due also to the ‘cultural turn’ in the humanities during the early nineties which drew attention to the interconnectedness between the discursive and the material. And it is related to the growing popularity of the field of global history. Interest in global or world history is linked as much to contemporary concerns about the implications of globalisation as it is to efforts within the discipline to write from less ‘West-centric’ points of view. Food history is particularly suited to understanding history in global or transnational terms. As Raymond Grew notes, the ‘universality of food gives it enormous potential as an indicator of cultural differences and historical change’. He adds: ‘food can be used as a kind of trace element, tracking the direction of change, revealing the complex intersections of old and new that demark the global and the local but belong to both.’

All societies produce, distribute, prepare, and consume food, and all societies construct rules around the preparation and consumption of food. The study of food is a useful means of gauging economic progress: it links labour systems with technological innovation, transport, social organisation, environmental factors, and nutrition. Since the sixteenth century, at least, the distribution of food has occurred on a global scale. As Grew notes, food history provides ‘particularly satisfying evidence of how ordinary, daily activities are related to larger, historical trends’. The study of food encourages the comparison of different societies on equal terms, and avoids imposing western models on non-western societies. The tracing of the diffusion of ingredients across the globe allows for the comparison of different responses to the same product, showing up the ways in which groups of people define themselves against others. Food history examines how food is used in the definition and demarcation of social and national identities, and how these change over time. It draws attention to how power is implicated in the distribution and consumption of food. Grew explains: ‘the study of food demonstrates how deeply processes of political and social change can reach into society. No wonder then that commentary on contemporary cuisine is often also a comment on politics, commercialisation, the ecology, and cultural decline.’ Food opens up ways of understanding how power operates within societies.

It is unsurprising that the field of food history is extraordinarily varied, and although generally politically left leaning, it is not dominated by any particular dogmas or controversies. This may be related to the fact that food historians do frequently write for lay audiences. One of the strongest and most popular trends within the field is the fashion for writing histories of single dishes, ingredients, or foodstuffs: like tea, salt, or milk. These are useful in showing how societies give ‘new’ cultural and social meanings, how these ingredients are integrated into existing social structures to reinforce or undermine identities and boundaries. Histories of chocolate and coffee, for example, trace how two beverages became quickly associated with elite status during the sixteenth after having been introduced to Europe, and then slid down the social scale as free trade policies, the development of the plantation system, and industrialisation caused prices to drop.

There is also a growing literature on the industrialisation of food production, and on the construction of national and immigrant identities. But possibly the most significant trend within recent food history has been its focus on addressing contemporary food-related problems – such as obesity, famine, unsustainable agriculture, and the apparently unstoppable power of the largely American, yet increasingly globalised, food industry – through food history. Grew notes that ‘commentary on contemporary cuisine is often also a comment on politics, commercialisation, ecology, and cultural decline’ and I think that this is true of food history as well. Indeed, this may be the cause of one of the field’s greatest weaknesses: historians’ present-mindedness often produces a rose-tinted view of the past, and a desire to return to a way of cooking and eating that never really existed. In fact, one of the most sustained criticisms of the field is that it is academically lightweight. Much of what passes under the name of food history can best be described as pedantic antiquarianism. And for all the field’s claims to being truly global in focus, it has largely ignored Africa and large swathes of Asia.

There is some scholarship on African food history, although much of it has been produced by anthropologists and archaeologists. Southern Africa has a kind of inadvertent food history: Diana Wylie’s Starving on a Full Stomach: Hunger and the Triumph of Cultural Racism in Modern South Africa (2001), Beer, Sociability, and Masculinity in South Africa (2010) by Anne Mager, and Lance van Sittert’s research on the South African fishing industry, and William Beinart’s writing on large-scale livestock farming, and especially sheep in South Africa, constitute, among others, a significant body of work. Elias Mandala’s The End of Chidyerano: A History of Food and Everyday Life in Malawi, 1860-2004 (2005) and Igor Cusack’s writing on recipe books and the construction of new, national identities in sub-Saharan Africa, engage with the field of food history to the greatest extent.

One way of addressing this lacuna is to consider the role of food within histories of imperialism, and especially of British imperialism.

Food and Empire

Histories of national cuisines are, inevitably, transnational histories too. In Britain, for example, the national dish of chicken tikka masala does not exist as such in south Asia, but was invented in ‘Indian’ restaurants staffed mainly by Bengalis in centres like London and Birmingham to invent a meal that would appeal to British palates while simultaneously appearing to be exotic and, at least at first, sophisticated. A history of twentieth-century cooking in Britain is as much a history of the British Empire, the Commonwealth, India, and Bangladesh. Indeed, the history of imperial conquest since the sixteenth century cannot be disentangled from histories of food. Sidney Mintz argues:

Sugar did more than revolutionise the tastes of the British people. It put into place a major economic and strategic system which lasted for more than two centuries and saw the lines of British trade and production directed along routes and towards destinations which were to dominate British global interests long after.

Although Mintz overstates his case, his point that imperialism, and particularly in its early stages in the seventeenth and eighteenth centuries, was driven by demand for luxury goods – such as spices, tea, and coffee – is an important one. Even if there is no acknowledged subdiscipline on imperial food histories, there is a large body of work which understands the complex workings of power within the British Empire through food. So much so, in fact, that some commentators have noted the absence of food in the recent Oxford History of the British Empire (2002). As in the case of the larger field of food history, there is no single approach or focus which distinguishes this historiography on food history in the British Empire. Some of the most popular works have been on single foodstuffs, like tea, curry, and, most recently, opium. These studies attempt to bridge cultural, social, and economic history by demonstrating how the meanings attached to particular ingredients or commodities change over both time and space – and the implications of these shifts for imperial networks of trade and finance.

Perhaps the best place to begin looking for such a history is the large scholarship on nineteenth-century domesticity. In an article about curry and cookbooks in Victorian households, Susan Zlotnick concludes:

As figures of domesticity, British women helped incorporate Indian food into the national diet and India into the British empire; and this process of incorporation remains etched on the pages of the domestic cookery books written by middle-class women like Eliza Acton and Isabella Beeton. If a later, more aggressively masculinist imperial discourse tries to erase them from the annals of empire …early Victorian cookery books attest to the important ideological function women performed in the construction of Victorian imperialism. At both the symbolic and the practical level, Victorian women domesticated imperialism.

As middle-class notions of domesticity were evoked in missionaries’ attempts to ‘civilise’ African subjects, so food, its preparation, and its consumption became increasingly significant in defining who was, and who was not, civilised. Nancy Rose Hunt demonstrates this in her study of the role of missionaries in educating young Congolese men and women during the early twentieth century, pointing out the number of ‘evolutionary theme[s]’ evoked by the missionaries to emphasise the progress of their protégés, from ‘darkness to lightness, savagery to civilisation, heathens to Christians, monkey stew to roast beef.’ ‘Civilisation’ is achieved when a traditional European meal replaces that originating from Africa.

Histories of food are, then, particularly useful in explaining the cultural and social implications of British Imperialism for both men and women. To my mind, the most interesting work on food history within the British Empire is being done in a relatively new sub-field which focuses on imperial trade, commodities, and consumerism during the late nineteenth and twentieth centuries. The Commodities of Empire research project run jointly by the Open University, the British Academy, the University of London’s School of Advanced Study, and London Metropolitan University, ‘explores the networks through which such commodities circulated within, and in the spaces between, empires’ as a means of understanding how ‘local processes…significantly influenced the encounter between the world economy and regional societies.’ Arguing that imperial expansion, the trade in commodities, and the industrial revolution should be understood in relation to one another, the project considers how the ‘expanded production and global movements’ of commodities ‘brought vast spatial, social, economic, and cultural changes to both metropoles and colonies.’ It is telling that of the seventeen working papers produced by the project so far, nine are on food, and half of the articles in the Journal of Global History’s special edition on commodities, empires, and global history are on food. Alan Pryor explains how the study of Indian ‘pale ale’ provides new ways of understanding the construction of imperial identities and the workings of imperial free trade:

The story of the development of Indian pale ale is one of cultural invention. This was a new product that was neither British nor Indian, occupying the space in between those two cultures in British India. In the late eighteenth century, George Hodgson developed a new beer for India in an obscure brewery on the eastern periphery of London. Hodgson’s pale ale was a light beer with a refreshing bitter taste, which was to become a signifier of Anglo-Indian identity in numerous accounts of life in India. Eighteenth-century beer was a relatively low-value product, and its export to India was only made possible by the Byzantine economics of the East India Company. The growing demand for pale ale in India brought competition from other brewers, particularly from Burton-on-Trent. …the difficult trading conditions of India were instrumental in the development of new marketing techniques, were subsequently employed to introduce a new genre of beer into Britain, Indian pale ale.

…there was an unofficial agenda to commodify the British Empire, particularly India, which is epitomised with the development of Indian pale ale. Heroic accounts of colonial adventures were often peppered with references to its restorative qualities. The sub-text was that India was Britain’s challenge, particularly the climate, but the superiority of her manufacturing ability was able to produce a beer that was able to meet it. This fitted with an idealised version of empire, where the metropole imported the raw materials for its manufacture, rewarding the colony with manufactured goods, education, governance and progress. By following the marketing and development of this product it becomes possible to gain greater understanding of the emerging debate over protectionism and free trade as it affected Britain’s relationship with its empire.

Frank Trentmann has shown how the development of the Empire Marketing Board during the early twentieth century to protect and encourage imperial trade in food was connected to the development of early consumerism: the ‘imperial consumers’ – rather than customers – of the 1920s who could afford to choose between a new range of branded food, bought foodstuffs promoted by the Empire Marketing Board for the good of the Empire. In a study of the Empire Marketing Board’s promotion of the King’s Christmas Pudding in the late 1920s, Kaori O’Connor concludes:

The incorporation of specifically empire ingredients in a symbolic dish made especially for the king, and the partaking of the royal pudding in households throughout the kingdom, the dominions, and the colonies that Christmas Day of 1927, was an act of secular communion, the enacting of empire through consumption. It emerged as a unifying force during a time of social dissent and division at home and abroad, and it appealed to the public on many levels and across social classes. To begin, the King’s Christmas pudding was highly popular with the new breed of women consumers. It validated the social activism of women previously engaged in the empire and related movement; it was a gift to all the women to whom Christmas dinner in general, and the pudding in particular, were the ultimate test of their skills and taste as cook or hostess; it empowered women by giving them the opportunity to practise critical consumption. Retailers and wholesalers welcomed the promotion of the King’s Christmas pudding and empire ingredients as an additional spur to trade. After EMB initiatives, Sainsbury, for example, actively promoted ‘Empire’ goods across their product range and the firm’s Christmas advertisements began to specify the origins of dried fruit: ‘Australian sultanas’; ‘Special Offer for your Christmas Pudding and Mincemeat – try our Empire Raisins’. Origins had always been important in the luxury trade, and now they acquired a more general political significance. Above all, as a recipe the King’s Christmas pudding provided the vital link between production and consumption, becoming an instrument of social action.

By focussing on the production and reception of one commodity or product – be it Christmas pudding, pale ale, cassava, or tobacco – historians are able to construct an understanding of how the effects of imperial trade were felt and shaped by a range of people: housewives in Britain, businessmen in the City of London, producers in the colonies, and traders in imperial cities like Cape Town, Delhi, and Melbourne.

I would like to sketch briefly a project which addresses a lacuna in this imperial history of food commodities.

Meaty Questions

In a country where Heritage Day is renamed National Braai Day (or barbeque day), it seems that historians should not have to work very hard to justify the study of the historical significance of meat eating in South Africa. I became interested in tracing attitudes towards eating meat – and examining how these attitudes influenced and were shaped by the introduction of livestock farming and the growth of a meat industry in the nineteenth and twentieth centuries – when thinking about why it is that no meal is seen as complete unless it contains meat of some kind. As Pollan writes about vegetarianism, meat is not only convenient and quick to cook, but most of our cultural and religious celebrations are based around the consumption of some form of meat. In a time of growing anxiety about the ever-increasing amounts of meat which the world’s population appears to be demanding – although there is some reason to believe that this concern is not based on any firm evidence – as well as mounting evidence to demonstrate the ecological unsustainablility of the meat and dairy industries, it seems reasonable to ask why meat is associated with prosperity and with eating well.

It also seems logical to base this study on a series of examples drawn from the southern hemisphere. Southern Africa, Australia, New Zealand, Argentina, and Brazil all have prosperous meat industries which supply both local and international markets with beef and lamb. This is a transnational history of meat-eating. All of these countries and regions are also all former colonies and dominions, and an understanding of how meat industries developed in these regions must be understood within imperial contexts. There is a small body of work on meat-eating, the best known of which is Roger Horowitz’s history of the American meat industry, Putting Meat on the American Table: Taste, Technology, Transformation (2006). And research into livestock and cattle- and sheep farming in southern Africa, Australia, and other places constitute a foundation for such a study. But equally importantly, all of these nations constitute national and gendered identities around the consumption of meat – and particularly red meat.

I would like to trace not only the origins of the meat industries in these regions, but also consider how the origins of these businesses were linked to the complicated ways in which meat was used to define social, national, or gendered identities. Preliminary research on South Africa positions food, and particularly meat, as being central to the early colonial encounter, and I’ll end with a tentative discussion of how attitudes towards meat can be used to illustrate the first interactions between white settlers and the indigenous inhabitants of the Cape in the seventeenth century.

In a history of cassava production in Brazil, Kaori O’Connor notes:

It is a curious feature of colonial and imperial studies that food security and details of food production, preparation and consumption, which contemporary documents show was the overriding concern of settlers’ daily lives and the motivation for many of their relations with Amerindians and slaves, has been consistently overlooked or minimised in academic and economic histories of the period. A preoccupation with food and the dread of scarcity and famine runs through all the early European accounts of New World colonisation generally….

Indeed, Jan van Riebeeck’s journal of his time as Commander of the Dutch East India Company (DEIC) settlement at the Cape is preoccupied with food. This was overwhelmingly the result of the fact that the settlement’s primarily – indeed only – goal was to produce and, where possible, procure fruit, vegetables, and meat for passing Company ships. Failure of the settlement’s gardens meant a failure of the scheme altogether. But Van Riebeeck and the other employees of the DEIC spent their first few years at the Cape with very little to eat: feeding themselves was considerably more difficult than they had anticipated it to be. Additionally, the consumption of particular foodstuffs was a marker of identity, and food became a means of facilitating contact between indigenous peoples and European settlers. The first communication between the employees of the DEIC and the Khoikhoi centred around food: two representatives of a Khoikhoi group were invited on board a DEIC ship and the Dutch ‘generously filled their bellies with food and drink’ in exchange for information about Khoikhoi willingness to barter cattle for DEIC goods. Later, a skipper who had gone ashore to find fresh provisions was presented with ‘4 bags of beautiful mustard leaves and sorrel and also a catch of about 750 lovely steenbras’.

There is evidence of some exchange of culinary traditions – the Khoikhoi developed a taste for bread and the Dutch took to penguins’ eggs – but this was no example of happy multiculturalism: exchanges occurred because these foodstuffs tasted good and did not fundamentally alter the ways in which identities were forged through food. One of the most constant refrains in the journals is Van Riebeeck’s relief that the edible plants and animals at the Cape were similar to those ‘at home’. He wrote that the fish at the Cape were ‘quite as good and tasty’ as ‘any fish in the Fatherland’. Even hippopotamus meat tasted ‘like calf’. This meant that the Cape was a viable place for the cultivation of fruit and vegetables grown from European seeds for European ships, and that European settlement was possible in this part of Africa. It also meant that this landscape could allow Europeans to be ‘civilised’ in it.

For instance, in October 1652, nearly six months after landing in Table Bay, DEIC employees held a farewell dinner for a group of visiting Company officials. Van Riebeeck described the menu: ‘Everything on the table was produced at the Cape: the fowls were reared here, new green peas, spinach, chervil, pot-herbs, asparagus (a finger’s thickness) and lettuce as hard as cabbage and weighing at least 1¼ lbs each.’ It is reasonable to assume that his cook did his best to replicate the cooking of the Netherlands. This was European cuisine prepared using vegetables grown from seeds imported from Europe, but produced in the Cape. This feast was more than a meal: its purpose exceeded simply providing a group of DEIC employees with dinner. The inclusion of local ingredients or aspects of Khoikhoi cuisine would have been seen to undermine the authority of European settlement in the Cape.

Food did facilitate contact with indigenous people: the Khoikhoi were as willing to accept bread, tobacco, and alcohol in barter as they were copper wire or beads. Yet the Khoikhoi did not willingly relinquish the one possession which the Dutch desired above all: their cattle. After an initial exchange of a cow and her calf for ‘3 small plates of copper and 3 pieces of ½ fathom copper wire’, the Khoikoi were considerably less forthcoming. Cattle were not only a source of protein for the Khoikhoi, but represented wealth and status. There is some evidence to suggest that the Khoikhoi actually ate very little red meat, keeping it – like many societies all over the world – for times of celebration and, even then, only slaughtering as few animals as possible. Bags of copper wire could not compensate for the loss of such valuable beasts.

It is, thus, telling that one of the few recorded Khoikhoi outbursts against the Dutch centres around food. The diarist and DEIC official JG van Grevenbroek spent much of his time at the Cape – which spanned between c.1685 and his death in c.1726 – compiling a study of a group of people whom he dubbed ‘Hottentots’, based on a series of interviews which he conducted with them. By 1705, Grevenbroek had written an account of various Khoikhoi groups in the western Cape. He paid a great deal of attention to their eating habits, and recorded one Khoikhoi man: ‘You eaters of grass and lettuce. Feed it to your oxen: personally we would rather fast. Your habits disgust and sicken us: we never belch or fart. With your foolish values, you treasure a woman’s necklace of tiny beads above sheep.’ Here, the Khoikhoi – accused by white settlers of being dirty, smelly, and uncouth – turn the tables on the Dutch colonists, describing them as uncivilised, and partly for their enthusiasm for ‘grass and lettuce’ – foodstuffs considered by the Khoikhoi to be cattle feed.

But Grevenbroek notes that Khoikhoi tastes did change:

Our lettuces also and other vegetables they have at length learned to eat greedily, thought at first, mocking the indiscriminate taste of Europeans, they would say that they were only fit to be eaten by cattle along with the grass of field. Then, if asked to lunch or dinner, they would retort, make the oxen your guests, pile up the grass, boasting that they could endure fasting and had learned to bear poverty from childhood.

Ironically, travellers to the Cape during the eighteenth and nineteenth centuries echoed the Khoikhoi outburst against Dutch settlers, describing the farmers of the rural interior as uncouth and uncivilised for their almost exclusively meat-based diets. James Ewart, a British officer stationed at the Cape between 1811 and 1814 described the ‘Boer’ – who was also, significantly, a stock farmer – with whose family he lodged on the eastern frontier:

At his meals that is dinner and supper the only which are regular, he eats an enormous quantity of beef or mutton swimming in the fat of the sheep’s tail, with a proportionate allowance of coarse bread or vegetables; this he washes down with liberal potations of common brandy, being excessively fond of ardent spirits, seldom using wine which he could easily procure. Having sufficiently gorged himself during dinner, he takes a sleep for two or three hours, and on rising again, resumes his pipe which is seldom out of his mouth.

These few examples demonstrate how food, and meat in particular, mediated the colonial encounter – and from both sides. I think that they are suggestive of a wider history which needs to be written about histories of meat, and especially red meat, in transnational perspective.

Conclusion

As histories of childhood tend to be about adults’ views of children rather than of children themselves – and the same could possibly said of animal history – so the history of food is not so much about food, but rather the complex interactions around it. Indeed, some of the worst examples of food history tend to focus on food itself, producing painfully nitpicking histories of ingredients and recipes. Nevertheless, a history of the ways in which we have used food to construct identities, to forge and break relationships, to fund and found empires, and to sustain economies provides us with new ways of understanding the functioning of imperialism, and of connecting global trends and changes with local, and even individual, experience.

Further Reading

Texts quoted here:

Ken Albala, ‘History on the Plate: The Current State of Food History,’ Historically Speaking, vol. 10, no. 5 (Nov. 2009), pp. 6-8.

‘An Elegant and Accurate Account of the African Race Living Round the Cape of Good Hope Commonly Called Hottentots, from a Letter Written by J.G. van Grevenbroek in the Year 1695,’ trans. B. Farrington, in The Early Cape Hottentots, ed. I. Schapera (Cape Town: Van Riebeeck Society, 1933).

Warren Belasco, Meals to Come: A History of the Future of Food (Berkeley: University of California Press, 2006).

Lizzie Collingham, Curry: A Tale of Cooks and Conquerors (London: Vintage [2005] 2006).

Donna R. Gabaccia, We are what we eat: Ethnic food and the making of Americans (Cambridge MA: Harvard University Press, 1998).

Raymond Grew, ‘Food and Global History,’ in Food in Global History, ed. Raymond Grew (Newton Centre: New Global History Press, [1999] 2004).

Joseph M. Hawes and N. Ray Hiner, ‘Hidden in Plain View: The History of Children (and Childhood) in the Twenty-First Century,’ JHCY, vol. 1, no. 1 (2008), pp. 43-49.

Nancy Rose Hunt, ‘Colonial Fairy Tales and the Knife and Fork Doctrine in the Heart of Africa,’ in African Encounters with Domesticity, ed. Karen Tranberg Hansen (New Brunswick, New Jersey: Rutgers University Press, 1992).

James Ewart’s Journal Covering his Stay at the Cape of Good Hope (1811-1814) and his Part in the Expedition to Florida and New Orleans (1814-1815), ed. A. Gordon-Brown (Cape Town: Struik: 1970).

Journal of Jan van Riebeeck, vol. 1 1651-1655, ed. H.B. Thom (Cape Town and Amsterdam: AA Balkema, 1952).

Harvey Levenstein, Paradox of Plenty: A Social History of Eating in Modern America, revised ed. (Berkeley: University of California Press, 2003).

Harvey Levenstein, Revolution at the Table: The Transformation of the American Diet (New York: Oxford University Press, 1988).

Anne MacClintock, Imperial Leather: Race, Gender and Sexuality in the Colonial Contest (London and New York: Routledge, 1995).

Sidney W. Mintz, Sweetness and Power: The Place of Sugar in Modern History (New York: Penguin, 1985).

Sidney W. Mintz and Christine M. du Bois, ‘The Anthropology of Food and Eating,’ Annual Review of Anthropology, vol. 31 (2002), pp. 99-119.

Peter Novick, That Noble Dream:  The ‘Objectivity Question’ and the American Historical Profession (Cambridge: Cambridge University Press, 1988).

Kaori O’Connor, ‘Beyond “Exotic Groceries”: Tapioca-Cassava, a Hidden Commodity of Empire,’ Commodities of Empire, Working Paper no. 10 (January 2009), pp. 1-32.

Kaori O’Connor, ‘The King’s Christmas Pudding: Globalisation, Recipes, and the Commodities of Empire,’ Journal of Global History, vol. 4, no. 1 (2009), pp. 127-155.

Douglas M. Peers, ‘Review: Is Humpty Dumpty Back Together Again?: The Revival of Imperial History and the Oxford History of the British Empire,’ Journal of World History, vol. 13, no. 2 (Autumn, 2002), pp. 455-456.

Jeffrey M. Pilcher, iQue vivan los tamales! Food and the Making of Mexican Identity (Albuquerque: University of New Mexico Press, 1998).

Michael Pollan, The Omnivore’s Dilemma: A Natural History of Four Meals (London: Penguin [2006] 2007).

Alan Pryor, ‘Indian Pale Ale: An Icon of Empire,’ Commodities of Empire, Working Paper no. 13 (November 2009), pp. 1-22.

E.C. Spary, ‘Review: Ways with Food,’ Journal of Contemporary History, vol. 40, no. 4 (Oct., 2005), pp. 763-771.

John Styles, ‘Product Innovation in Early Modern London’, Past and Present, no. 168 (2000), pp. 124-169.

John C. Super, ‘Food and History,’ Journal of Social History, vol. 36, no. 1 (Autumn 2002), pp. 165-178.

Alice B. Toklas, The Alice B. Toklas Cook Book (New York: Harper & Row, [1954] 1984).

Frank Trentmann, Free Trade Nation: Commerce, Consumption, and Civil Society in Modern Britain (Oxford: Oxford University Press, 2009).

Susan Zlotnick, ‘Domesticating Imperialism: Curry and Cookbooks in Victorian England,’ Frontiers: A Journal of Women Studies, vol. 16, no. 2/3, Gender, Nations, and Nationalisms (1996), pp. 51-68.

Other sources:

K.T. Achaya, The Food Industries of British India (Delhi: Oxford University Press, 1994).

William Beinart, The Rise of Conservation in South Africa: Settlers, Livestock, and the Environment 1770-1950 (Oxford: Oxford University Press, 2003), pp. 1-27.

Warren Belasco, Appetite for Change: How the Counterculture Took on the Food Industry (Ithaca: Cornell University Press, [1993] 2007).

Warren Belasco and Philip Scranton (eds.), Food Nations: Selling Taste in Consumer Societies (New York: Routledge, 2002).

David Burton, French Colonial Cookery (London: Faber and Faber, 2000).

Judith A. Carney, Black Rice: The African Origins of Rice Cultivation in the Americas (Cambridge: Harvard University Press, 2001).

Yong Chen, ‘Food as World History: Broadening the Horizon and Reach of Historical Research,’ Journal of World History, vol. 21, no. 2 (June 2010), pp. 297-304.

Sophie and Michael Coe, The True History of Chocolate (London: Thames & Hudson, 2003).

E.M. Collingham, Imperial Bodies: The Physical Experience of the Raj, c.1800-1947 (Cambridge: Polity Press, 2001).

Philip Conford, The Origins of the Organic Movement (Edinburgh: Floris Books, 2001).

Gordon Conway, The Doubly Green Revolution (London: Penguin, 1997).

Joseph Cotter, Troubled Harvest: Agronomy and Revolution in Mexico, 1880-2002 (New York: Praeger, 2003).

William Cronon, Nature’s Metropolis: Chicago and the Great West (New York: W.W. Norton, 1991).

Igor Cusack, ‘“Equatorial Guinea’s National Cuisine Is Simple and Tasty”: Cuisine and the Making of National Culture,’ Arizona Journal of Hispanic Cultural Studies, vol. 8 (2004), pp. 131-148.

Igor Cusack, ‘African Cuisines: Recipes for Nation-Building?’ Journal of African Cultural Studies, vol. 13, no. 2 (Dec., 2000), pp. 207-225.

Hasia Diner, Hungering for America: Italian, Irish, and Jewish Foodways in the Age of Migration (Cambridge: Harvard University Press, 2001).

Gary S. Dunbar, ‘African Ranches Ltd., 1914-1931: An Ill-Fated Stockraising Enterprise in Northern Nigeria,’ Annals of the Association of American Geographers, vol. 60, no. 1 (Mar., 1970), pp.102-123.

Sander L. Gilman, Fat: A Cultural History of Obesity (Cambridge: Polity, 2008).

Lorine Swainston Goodwin, The Pure Food, Drink, and Drug Crusaders, 1879-1914 (Jefferson, NC: McFarland & Co., 1999).

Kevin Grant, Philippa Levine, and Frank Trentmann (eds.), Beyond Sovereignty: Britain, Empire and Transnationalism, c.1880-1950 (Basingstoke: Palgrave Macmillan, 2007).

Sian Griffiths and Jennifer Wallace (eds.), Consuming Passions: Food in the Age of Anxiety (Manchester: Mandolin, 1998).

Kolleen M. Guy, When Champagne Became French: Wine and the Making of a National Identity (Baltimore: Johns Hopkins University Press, 2003).

Carol Helstosky, Garlic and Oil: Politics and Food in Italy (London: Berg, 2004).

Roger Horowitz, Jeffrey M. Pilcher, and Sydney Watts, ‘Meat for the Multitudes: Market Culture in Paris, New York City, and Mexico City over the Long Nineteenth Century,’ The American Historical Review, vol. 109, no. 4 (October 2004), pp. 1055-1083.

M. Hubbard, ‘Desperate Games: Bongola Smith, the Imperial Cold Storage Company and Bechuanaland’s Beef,1931,’ Botswana Notes and Records, vol. 13 (1981), pp. 19-24.

Eno Blankson Ikpe, Food and Society in Nigeria: A History of Food Customs, Food Economy and Cultural Change, 1900-1989 (Stuttgart: Franz Steiner Verlag, 1994).

Naomichi Ishige, The History and Culture of Japanese Food (London: Kegan Paul, 2001).

John Keay, The Spice Route: A History (London: John Murray, 2005).

Kenneth K. Kiple and Virginia Himmelsteib King, Another Dimension to the Black Diaspora: Diet, Disease, and Racism (Cambridge: Cambridge University Press, 1981).

Mark Kurlansky, Cod: A Biography of the Fish that Changed the World (London: Penguin [1997] 1998).

Mark Kurlansky, Salt: A World History (London: Jonathan Cape, 2002).

Julia Lovell, The Opium War: Drugs, Dreams, and the Making of China (London: Picador, 2011).

Victor H. Mair and Erling Hoh, The True History of Tea (London: Thames & Hudson, 2009).

James E. McWilliams, A Revolution in Eating: How the Quest for Food Shaped America (New York: Columbia University Press, 2005).

S. Milton, ‘To Make the Crooked Straight: Settler Colonialism, Imperial Decline and the South African Beef Industry, 1902-1942’ (PhD thesis, University of London, 1996).

Robert Morrell, ‘Farmers, Randlords and the South African State: Confrontation in the Witwatersrand Beef Markets, c. 1920-1923,’ The Journal of African History, vol. 27, no. 3 (1986), pp. 513-532.

Alexander Nutzendal and Frank Trentmann (eds.), Food and Globalisation: Consumption, Markets, and Politics in the Modern World (Oxford: Berg, 2008).

Emiko Ohnuki-Tierney, Rice as Self: Japanese Identities through Time (Princeton: Princeton University Press, 1993).

Mark Pendergrast, Uncommon Grounds: The History of Coffee and How It Transformed Our World (New York: Basic Books, 1999).

John H. Perkins, Geopolitics and the Green Revolution: Wheat, Genes, and the Cold War (New York: Oxford University Press, 1997).

Richard Perren, Taste, Trade, and Technology: The Development of the International Meat Industry Since 1840 (Aldershot: Ashgate, 2006).

I.R. Phimister, ‘Meat and Monopolies: Beef Cattle in Southern Rhodesia, 1890-1938,’ The Journal of African History, vol. 19, no. 3 (1978), pp. 391-414.

J.A.G. Roberts, From China to Chinatown: Chinese Food in the West (London: Reaktion Books, 2002).

Sarah Rose, For All the Tea in China: Espionage, Empire, and the Secret Formula for the World’s Favourite Drink (London: Hutchinson, 2009).

Nhamo Samasuwo, ‘Food Production and War Supplies: Rhodesia’s Beef Industry during the Second World War, 1939-1945,’ Journal of Southern African Studies, vol. 29, no. 2 (Jun., 2003), pp. 487-502.

Nhamo Samasuwo, ‘“There Is Something About Cattle”: Towards an Economic History of the Beef Industry in Colonial Zimbabwe with Special Reference to the Role of the State’ (PhD thesis, University of Cape Town, 2000).

Kerry Segrave, Obesity in America, 1850-1939: A History of Social Attitudes and Treatment (Jefferson, NC,: McFarlane, 2008).

Peter N. Stearns, Fat History: Bodies and Beauty in the Modern West (New York: New York University Press, 1997).

Frank Trentmann, ‘Beyond Consumerism: New Historical Perspectives on Consumption,’ Journal of Contemporary History, vol. 39, no. 3 (July, 2004), pp. 373-401.

Frank Trentmann, ‘Political Culture and Political Economy: Interest, Ideology and Free Trade,’ Review of International Political Economy, vol. 5, no. 2 (Summer, 1998), pp. 217-251.

Jack Turner, Spice: The History of a Temptation (London: HarperCollins, 2004).

Deborah Valenze, Milk: A Local and Global History (New Haven: Yale University Press, 2011).

Lance van Sittert, ‘“Making Like America”: The Industrialisation of the St Helena Bay Fisheries c.1936-c.1956,’ Journal of Southern African Studies, vol. 19, no. 3 (Sep., 1993), pp. 422-446.

Lance van Sittert, ‘“More in the Breach than in the Observance”: Crayfish, Conservation & Capitalism c.1890-c.1939,’ Environmental History Review, vol. 17, no. 4 (Winter, 1993), pp. 20-46.

James Walvin, Fruits of Empire: Exotic Produce and British Taste, 1660-1800 (Basingstoke and London: Macmillan, 1997).

David Y.H. Wu and Tan Chee-beng (eds.), Changing Chinese Foodways in Asia (Hong Kong: Chinese University Press, 2001).

James L. Watson (ed.), Golden Arches East: McDonald’s in East Asia (Stanford: Stanford University Press, 1997).

Creative Commons License Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

Food Futures

One of the funniest articles I’ve read recently was Robert Webb’s account of his experience writing a weekly column for the Daily Telegraph. He describes – for gleeful readers of the New Statesman – his battles with the commentators on the newspaper’s online edition. The internet’s equivalent to the ‘green Biro brigade’ of usually right-wing newspaper letter-writers, these ‘Ghouls’ as, Webb calls them, used the Telegraph’s comment function to heap scorn and ridicule on Webb.

These guys love Britain so much that they all seem to live in Gibraltar. Their ‘comments’ were characterised by a suspicion of nuance, a tin ear for irony, a conviction that political correctness and Stalinism were the same thing, and a graceless irascibility of the kind we are now expected to find endearing in Prince Philip. There was also an assumption of intellectual superiority, rather cruelly undermined by a vulnerability to cliché and an inability to spell.

The problem was not that they disagreed with Webb, but that their comments were aimed solely at reminding him what a ‘worthless bastard’ he was.

I hadn’t realised that these internet trolls had moved beyond the places I’d usually expect to find them – news sites, mainly – and on to food sites as well. In a post which seems to have gone viral this week, Shauna James Ahern of Gluten Free Girl explains the extent to which she’s been subjected to internet bullying:

Every day, there is some nasty, vituperative comment on a post, something I skim quickly then delete. It could be comments about my husband (‘He’s obviously retarded. Look in his eyes. There’s something wrong.’) about our life on Vashon (‘Oh that’s right, everything is perfect on  your fucking ISLAND.’), about our food (‘That looks like dog vomit. Why does anyone pay you to do this?’), and mostly about me (my weight? my writing? my hair? my mere presence in the world? take your pick).

I want to make this clear: criticism and debate are absolutely vital – even on food blogs. I have no truck with writers who believe that any form of critical thinking is ‘mean’ or ‘negative’. But I have no time whatsoever for bullies. I had a small brush with one (or two?) this week after publishing a post critical of the Toffie Food Festival’s Menu magazine. A few commentators using dodgy Hotmail accounts and a suspiciously identical IP address sent comments which were fairly personal and meant only to tell me and the world that my ideas are stupid.

But a decade in academia has helped me to grow rhino hide for skin and it takes more than a few bullies to stop me. So troll who lives at IP 41.133.175.4, you know who you are. As do I.

Troll at IP 41.133.175.4 did, though, ask a good question, and one which is worth answering. He (or indeed she) responded to my point that the authors of Menu have a profoundly problematic conception of food as a consumer product – like jewellery or clothing – which can be used and thrown away at whim, by asking: ‘where do you live where you don’t have to buy food’?

Yes, dear troll at IP 41.133.175.4, you’re quite right: food is a product or commodity which has to be bought (unless, of course, you grow or rear it yourself). But there’s an important difference between food and bed linen, perfume, cutlery, or clothes, for example. Only one of those products is absolutely essential to human life – only one has a significant impact on people’s incomes and the ways in which they live. Only one can cause ordinary people to protest when prices become too high.

Food is, then, is bought by consumers and treated as a consumer product even though it’s significantly different from other products. Our understanding of food as a consumer product is a relatively recent phenomenon: it’s only a century or two old, and linked strongly to the industrial revolution and mass production, as well as the development of a very powerful advertising industry.

Why should we care about this? Given that the mass production of food allowed greater numbers of people to eat better and more cheaply than ever before, surely these processes could only be considered a Good Thing. There is nothing inherently wrong with the industrialisation of food production as long as it is environmentally sustainable, humane to animals, respects workers’ rights, and produces safe and uncontaminated food – which, as the industry functions at the moment, is not always the case.

Moreover, as I wrote last week, this conception of food as a consumer product means that we understand food differently. Food moves from being something we associate primarily with nourishment to being a commodity which has the same meaning for consumers as other, less essential goods. This means, for example, that they are more willing to throw away large quantities of food. As the United Nations’ Food and Agriculture Organisation reported a few months ago, the average consumer in the West wastes 95 to 115kg of food every year – and wealthy countries are responsible for half of the total amount of food wasted every year.

There are many other implications for seeing food as a consumer product – not least the foodie worship of food since the early eighties – and I’ll consider these more carefully in the next few weeks. For the moment, I’d like to take a quick look at food speculation.

Of the many causes of the current global food crisis, food speculation is the most contested and seems to be the most complicated to understand. As the UN’s Special Rapporteur on the Right to Food Olivier de Schutter as well as Oxfam and other organisations have argued recently, the deregulation of commodities markets in the West during the mid-nineties have had catastrophic implications for food prices.

Let me explain: farmers have long traded in food futures to secure their incomes. Farmers protect themselves against bad harvests by selling their produce in advance to traders. They use the profits they make in bad years – when they have less to sell – to protect themselves against future losses. This works well for traders, who do particularly nicely in good years. Writing about the United States, Frederick Kaufman explains how well this tightly regulated system worked:

The result: Over the course of the 20th century, the real price of wheat decreased (despite a hiccup or two, particularly during the 1970s inflationary spiral), spurring the development of American agribusiness. After World War II, the United States was routinely producing a grain surplus, which became an essential element of its Cold War political, economic, and humanitarian strategies – not to mention the fact that American grain fed millions of hungry people across the world.

But things changed at the end of the twentieth century. Partly because of intensive lobbying from hedge funds and banks, like Barclays, governments in the West deregulated commodity derivatives markets. Banks and investors became interested in trading on the commodities market – once the preserve of specialists like Glencore – when bankers at Goldman Sachs (yes, they really do their best to be the embodiment of venality) devised new investment products which included speculation in food futures. Investors which hadn’t before been involved in the commodities markets, like pension funds, were, then, willing to play the futures markets.

As a result of this, food – grain, cocoa, fruit, rice, and meat – can be traded in exactly the same way as other commodities, like gold, timber, and coal. Brett Scott writes:

The controversy can be broken down into two separate issues. Firstly, are financial players in commodity derivatives markets causing derivatives prices to disassociate from what the price ‘should be’ if it were reflecting the fundamental balance of supply and demand in the underlying commodity? Secondly, does such a disassociation in futures prices get transmitted into the real price of food people end up paying?

The answer from the UN and a range of other charities is a definite, ringing ‘yes’. Irresponsible banks are driving up the price of food, they argue. John Vidal cites two well-known examples of food speculation causing price spikes:

Last year, London hedge fund Armajaro bought 240,000 tonnes, or more than 7%, of the world’s stocks of cocoa beans, helping to drive chocolate to its highest price in 33 years. Meanwhile, the price of coffee shot up 20% in just three days as a direct result of hedge funds betting on the price of coffee falling.

But what role does speculation play in causing food prices to rise more generally? This is more difficult to pin down, as Scott implies. De Schutter argues, convincingly in my mind, that even if speculation was not responsible on its own for causing the spike in food prices in 2008, it was a major contributing – and new – factor. I think it’s worth quoting him at length:

a number of signs indicate that a significant portion of the price spike was due to the emergence of a speculative bubble. Prices for a number of commodities fluctuated too wildly within such limited time-frames for such price behaviour to have been a result of movements in supply and demand: wheat prices, for instance, rose by 46% between January 10 and February 26, 2008, fell back almost completely by May 19, increased again by 21% until early June, and began falling again from August. The 2008 food price crisis was unique in that it was possibly the first price crisis that occurred in an economic environment characterized by massive amounts of novel forms of speculation in commodity derivative markets.

The particular area of concern is speculation in derivatives based on food commodities. A study conducted by Lehman Brothers just before its bankruptcy revealed that the volume of index fund speculation increased by 1,900% between 2003 and March 2008. Morgan Stanley estimated that the number of outstanding contracts in maize futures increased from 500,000 in 2003 to almost 2.5 million in 2008. …the changes in food prices reflected not so much movements in the supply and/or demand of food, but were driven to a significant extent by speculation that greatly exceeded the liquidity needs of commodity markets to execute the trades of commodity users, such as food processors and agricultural commodity importers.

Food speculation is a manifestation on a very grand scale of a shift in thinking of the value and significance of food: here, food is simply another commodity to be bought and traded, often very lucratively. We know the futures are useful and important to farmers, but the unregulated speculation of food means that food prices are no longer linked to what people can afford to pay. When the UN and other organisations call for a greater regulation of commodities markets – to a return, to some extent, to the derivatives trading of the twentieth century – they are also pointing to the fact that food cannot be understood in the same terms as other commodities and consumer goods.

Creative Commons License Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

It Sticks in the Throat

Disclaimer: this post concerns the organisers of next weekend’s Toffie Food Festival and Conference. At the beginning of July, I noticed that they were beginning work on a food magazine and contacted them about writing for it. We had a brief, yet friendly, correspondence which ended when I realised that I wouldn’t be able to afford the R1500 (about £150) ticket for the Festival. (I see that they’re now selling day tickets to the exhibition and market for R50 each, which is excellent.) So please believe me when I say that this post isn’t a case of sour grapes. Also, it contains some swearing.

This week’s post was supposed to be about food, eating, and ideas around ‘authenticity’ – inspired by an article from Prospect about the end of postmodernism – but I find myself suddenly enraged and can’t think about anything else. This month’s Woolworth’s Taste magazine comes with a free copy of Menu: a publication which accompanies next weekend’s Toffie Food Festival and Conference in central Cape Town.

Menu lists Cape Town’s 167 best dishes, and includes short essays on a range of subjects: interviews with local restaurateurs, aspects of southern African cuisine, and the inevitable peon to Elizabeth David. It begins relatively uncontroversially with the usual range of comments of shopping malls having killed our ‘food culture’ and the need to encourage an interest in local cuisines. I’m annoyed by the ignorant, rose-tinted view of the past which informs this kind of thinking, but there’s nothing fundamentally wrong about a desire to improve the way people eat. No, my problem is with this:

This issue of Menu magazine compiles some of the best food experiences in the city. The visuals show food dropped on floors at home and in the street, because the best pizza always lands on the floor.

Yes, I know: ‘the best pizza always lands on the floor.’

I’ll wait while you compose yourself.

And so each of the photographs in the magazine depicts food – blobs of ice cream, crisps, bread, salad, and barbequed chicken – dropped on the ground in Cape Town.

A magazine dedicated to promoting the best restaurants in Cape Town, to disseminating information about food in South Africa, and, presumably, to encouraging its readers to eat better – a magazine produced in the midst of a global food crisis where people are starving to death and overthrowing their governments because of a lack of food – includes photographs of wasted food.

This magazine draws attention to the fact that it wasted food in order to create pretty pictures. Seriously?

ARE YOU OUT OF YOUR FUCKING MINDS? How was this ever supposed to be a good idea?

Aside from the pretentiousness of the writing and the silliness of the concept, it’s absolutely appalling to promote an awareness of eating good food by throwing it away. I do realise (and hope) that relatively small amounts of food were wasted during the photo shoots, but this isn’t really the point. The magazine seems to suggest that there’s something poetic – or, rather, given its overriding aesthetic, hip – to waste food.

Did you know that we waste a third of our food supply? According to a report published in May by the UN Food and Agriculture Organisation, roughly 1.3 billion tonnes of the world’s food – food produced for human consumption and which is perfectly good to eat – is wasted or lost. In poor nations, this waste is usually the result of poor infrastructure, where inadequate storage, processing, or packaging facilities fail to keep food fresh and uncontaminated. But in wealthy countries, food waste – and industrialised and developing nations waste roughly the same amount of food (about 670 and 630 million tonnes respectively) – is produced by ordinary people.

The average consumer in the West wastes 95 to 115kg of food every year, most of it fruit and vegetables. In sub-Saharan Africa, south Asia, and southeast Asia – the least developed parts of the world, in others words – this amounts to an average of only 6-11kg of food. People who are poor tend to buy less food and will ensure that they throw away as little of it as possible.

And the proportion of food wasted by Westerners has only increased over the past few decades. Tristram Stuart writes in Waste: Uncovering the Global Food Scandal (2009):

A survey in Britain during the 1930s found that household food waste comprised only 2-3 per cent of the calorific value of food that entered the home. In 1976 waste was apparently only 4-6 per cent, and similar studies in America during the 1960s and 70s found wastage levels of about 7 per cent.

We are now at a stage where rich countries waste 222 million tonnes of food per year – which is only slightly less than the annual food production of sub-Saharan Africa (230 million tonnes).

At a time when demand for food is only increasing, it’s ludicrous that so much food goes to waste. As the FAO’s report notes, one of the most effective ways of reducing

tensions between the necessary increase in consumption [of food] and the challenging increase in production, is to also promote food loss reduction which alone has a considerable potential to increase the efficiency of the whole food chain. In a world with limited natural resources (land, water, energy, fertilizer), and where cost-effective solutions are to be found to produce enough safe and nutritious food for all, reducing food losses should not be a forgotten priority.

So what are the implications of throwing away so much food? It means that the limited amount of land available for agriculture is being exploited needlessly. It means that the greenhouse gasses emitted during the production, processing, and transportation of food are done so in vain.

We know that hunger and starvation are not necessarily caused by a lack of food, but, rather, by people’s inability to access it. Drought – increasingly the product of climate change – and food speculation all cause the price of food to increase. Wasting food also contributes to this. As a recent study suggests, there is a strong link between this year’s increased incidence in political violence in the Arab world and sub-Saharan Africa and high food prices.

The FAO makes a number of suggestions of how we can reduce waste, and one of them is encouraging Westerners and members of the middle classes in developing nations not to waste food.

These are people who can afford to throw food away. And these are the people who read Menu magazine. The problem with including a celebration of dropped and wasted food is that it indicates a profoundly problematic attitude towards food. Stuart explains:

Throughout the developed world, food is treated as a disposable commodity, disconnected from the social and environmental impact of its production. Most people would not willingly consign tracts of Amazon rainforest to destruction – and yet that is happening every day.

Even if the authors of Menu mean well, their magazine seems to forget that food is not another consumer product like designer clothes or jewellery to be artfully arranged and photographed.

If they really do want to change they ways in which we eat, it’s not enough just to encourage people to eat local cuisines and buy their meat from independent butchers. Not only do we need to throw away less of our food, but we must understand the ecological, social, and even political implications of what we choose to eat – and throw away. The decision to waste food in the name of cool sticks in the throat.

Creative Commons License Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

Food Links, 24.08.2011

David Chang’s new food magazine, Lucky Peach, looks absolutely amazing.

Spain’s gastro burglars strike again!

Photographs of the last meal ever served at El Bulli. (It reopens in 2014 as a think tank.)

Niger and Somalia: A Tale of Two Famines.

On Beekeeping without Borders in Afghanistan.

Participation in the United States’s food stamp programme is at a record high.

American bread packaging from the 1940s and 1950s.

This is such a brilliant idea: Eat Your Books helps you to find recipes in your cook book collection.

Consider pasta.

The El Bulli dish name generator.

On the American government’s efforts to regulate the food industry.

This is fascinating: a new study published by the FAO argues that global demand for edible oils and cereals is actually slowing down. This means that high food prices are not the result of increased demand from China and India.

How to make Viking heather beer. (I imagine that one could use fynbos in South Africa?)

Food Links, 27.07.2011

Ever wondered what it’s like to intern at El Bulli? Here are two articles which describe the experience.

The glory of eggs.

I can’t wait to read this: Frank Dikötter’s Samuel Johnson Prize-winning new account of the 1958-1962 Great Famine in China.

Why industrial agriculture won’t feed the world – and why we need to stop industrial farms from denying us access to their operations.

The American Dietetic Association – an organisation providing supposedly objective and scientific advice on diet – has been accepting money from Coca-Cola and Pepsico. Not good.

The amazing ‘jellymongers’ Bompas and Parr organised a Rabbit Cafe in Brighton to celebrate Easter. It’s partly in celebration of the hundredth anniversary of the opening of the first Futurist restaurant. The Cafe, though, isn’t the first homage to Futurism’s fascination with food – this is an account of one recreation of the Futurist aerobanquet.

Not Foodies, but Food

In this week’s Mail and Guardian, Mandy de Waal describes a spat between established food journalists and South Africa’s increasing ranks of food bloggers. This tension between professional food writers and amateurs who write simply for pleasure isn’t particular to South Africa: in the United States, Pete Wells was notoriously rude about food bloggers, and Giles Coren of the Times referred to them as ‘pale, flabby’ and ‘wankerish’ (although, presumably, he didn’t include his food blogging wife in this description). In a sense, it was inevitable that the same argument would boil over in South Africa.

The focus of De Waal’s piece is on charges of unprofessionalism levelled at the new media, as well as on the amusing pettiness of food bloggery in this country – particularly in the Cape, where most of the country’s top restaurants are situated. I’d like to pick up on one point that she makes in passing. She quotes JP Rossouw, author of the eponymous restaurant guides:

Yes, [food blogs] are playful and fun, but the mistake we make is to attach too much importance to what essentially is candyfloss.

Exactly. One of the most comical features of many food bloggers is their incredible self importance. (De Waal mentions one author who refused to accept food served to her at a special lunch at Reuben’s Restaurant because it came on a large platter and not individual portions. Good grief.) They dress up recipes and accounts of meals as moments of incredible profundity – moments which demonstrate the authors’ connectedness with the local restaurant in-crowd, insider knowledge of international culinary trends, and superior ability to understand the ‘real’ significance of food. These blogs are, in other words, manifestations of food snobbery.

It’s little wonder, then, that so many food bloggers describe themselves as ‘foodies’. This term has travelled a long way since it was coined by Ann Barr and Paul Levy in the early 1980s. Now it’s usually taken to mean a love and enthusiasm for eating, cooking, and finding interesting new ingredients. It’s shorter, and sounds less pretentious, than ‘food lover’. I think that many food bloggers use the term in this sense. But it was originally meant to describe a kind of food snobbery. Stephen Bayley explains:

We have, in the past, had epicures, gourmets and gastronomes, but today’s foodie is rather different. A foodie is someone whose interest in comestibles is not only ardent, but also exquisitely self-conscious. Foodies treat their asparagus kettles not as mere utensils, but as badges of honour in the nagging battle for self-identity.

The same goes for ingredients: while once we had only Sarson’s non-brewed condiment to put on our chips, the foodie store cupboard now contains vinegars with genealogies, rare and costly vintages of balsamic, fruit vinegars made with herbs, herb vinegars infused with fruit to put on their pommes allumettes. A defining foodie product is verjuice, or what used to be known as filthy cooking wine. And foodies explore more than the palate: they hunt and collect restaurants, too.

Barr and Levy’s The Official Foodie Handbook (1984) walked an uneasy line between being a spoof of a new middle-class trend (and this could only be a fashion followed by those wealthy enough to buy the exotic and expensive ingredients and meals demanded by foodie-ism) and a guide to it. Angela Carter commented that it was best to understand the Foodie Handbook within the context of the other Handbooks published by Harpers & Queen:

the original appears to be The Official Preppy Handbook, published in the USA in the early days of the first Reagan Presidency. This slim volume was a light-hearted check-list of the attributes of the North American upper middle class, so light-hearted it gave the impression it did not have a heart at all. The entire tone was most carefully judged: a mixture of contempt for and condescension towards the objects of its scrutiny, a tone which contrived to reassure the socially aspiring that emulation of their betters was a game that might legitimately be played hard just because it could not be taken seriously, so that snobbery involved no moral compromise.

The book was an ill-disguised celebration of the snobbery it affected to mock and, under its thinly ironic surface, was nothing more nor less than an etiquette manual for a class newly emergent under Reaganomics. It instructed the nouveaux riches in the habits and manners of the vieux riches so that they could pass undetected amongst them. It sold like hot cakes.

In other words, the books began a process which has recently been completed: satirising while simultaneously approving, even celebrating, snobbery.

I realise that many food bloggers don’t know about the etymology of ‘foodie’ and don’t mean to use it to mean what it did originally. And I have nothing at all against what most food bloggers do: sharing recipes, advice, and useful information about food and cooking. They do what cooks and food enthusiasts have been doing for hundreds of years. A greater flow and availability of information about food can only be a good thing.

But I do object very, very strongly to the foodies – in Barr and Levy’s terms – of the internet who use their blogs and, occasionally, presence on social media to write about food, and good food, as the exclusive preserve of those who have the knowledge, sensitivity, and right social connections truly to appreciate what is worth eating. A few years ago, the BBC aired a fantastic comedy series called Posh Nosh. Starring Arabella Weir and Richard E. Grant as a social-climbing (her) and upper middle-class (him) pair of foodies, the series lampooned the deep, moral seriousness of foodie-ism. As Grant’s character says in the first episode (and I urge you to watch the series – most of it seems to be available on YouTube), ‘Food is beauty. And beauty is food’:

One of the useful things about foodies is that it takes very little to show how ridiculous they and their pretentions are.

Food, then, is like cars, furniture, or clothes: it’s another way of signifying people’s class status and social positioning. Of course, we’ve used food to do this for hundreds of years. But the difference with foodie-ism is that it attaches a moral value to eating in a particular way. Foodies confuse this snobbery with doing and being good. For foodies, knowing about and eating good food is a badge not only of class status and social and cultural sophistication, but also of moral superiority. Roasting organic purple-sprouting broccoli and then drizzling it with an estate-origin extra virgin olive oil signifies the foodie’s commitment to being green and supporting small, artisan producers. This dish is a manifestation of why that foodie is a Good Person.

It’s for this reason that I object so strongly to foodie-ism. Not only does it mystify cooking and eating, and elevate them to experiences that can only be appreciately properly by appropriately trained foodies, but it judges those who – for whatever reason – eat less well than themselves. Foodies, then, don’t really care that much about food and eating.

The subtitle of the Official Foodie Handbook is ‘Be Modern – Worship Food’. By elevating – or fetishising – food to the level of something which needs to be worshipped, foodies no longer think of food as food – as nourishment which we all need to consume – but as something which is simply an indicator of status and value. They don’t aim to inform and educate about food, nor do they work towards making good, wholesome food more widely available. They simply congratulate themselves on eating well. In a time when food prices are sky high – and look likely to remain that way for the forseeable future – and the planet’s diet is looking worse than ever, it strikes me that to ignore these crises while claiming to be interested in food and to enjoy eating, is deeply hypocritical.

Creative Commons License Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.