Breaking Bread
In Montreal, I ate bagels instead of poutine. I had planned on visiting Mile End – the suburb described as the city’s coolest quarter – because my friend Susan lives there, I wanted to go to Drawn and Quarterly, and I continue to add to my (as yet unwritten) international taxonomy of hipsters. If Mile End is supposed to be the hipster capital of Canada, then I needed to see it.
It was described to me as the Montreal equivalent of Williamsburg: a formerly poor and fairly run-down, largely immigrant suburb, popular with artists, slowly being encroached upon by students, young middle-class families in search of beautiful but affordable homes near the city centre, and hipsters. It also has a substantial population of Orthodox Jews.
My friend Carina and I took the bus from Westmount – where we were staying with our friend, the bride-to-be – and walked up St-Laurent, all the way up the Plateau. It was early on Saturday morning, so we arrived in Mile End in search of breakfast. Having heard about the wars between two rival bagel bakeries in the area, we bought breakfast at Fairmount Bagel. It was, incidentally, the place recommended to us as the superior bakery.
Fairmount Bagel.
And the bagels were delicious. I now know that the traditional Montreal bagels are white (with sesame seeds) or black (with poppy seeds), but our cinnamon and raisin bagels, fresh from the oven, were some of the best I’ve ever had. I was also starving and frozen by the time, so that may also have influenced my verdict. In contrast, the bagel I tried a few hours later – for the purposes of science, you understand – from the rival St-Viateur bakery, seemed not as good. St-Viateur is also the subject of Donald Bell’s comic novel Saturday Night at the Bagel Factory (1973).
These Mile End institutions are testimony to the many groups of immigrants who settled in Canada, particularly during the early twentieth century. Jewish immigrants fleeing persecution in Central and Eastern Europe settled in Montreal partly because it offered jobs and security. The city’s Jewish population grew from around 7,000 in 1900, to nearly 64,000 in 1941, with many of them settling in Mile End and surrounds. The Orthodox Jewish community began to grow there during the 1980s.
St-Viateur Bagel
Until this visit, I didn’t know that Montreal bagels are distinct from other varieties: they are smaller, flatter, with bigger holes, and are baked in wood-fired ovens. They have a complex, sweeter flavour, and a drier, more chewy texture. In fact, there is now a restaurant in New York which sells Montreal bagels.
Alas, the slightly inferior bagel from the St-Viateur bakery. (I ate the one from Fairmount Bagel too quickly to photograph.)
In her excellent We are what we eat: Ethnic Food and the Making of Modern Americans, Donna R. Gabaccia explores the evolution and changing of immigrant cuisines in the nineteenth- and twentieth-century United States. She traces the history of the bagel there: how it shifted from being made almost exclusively by Jewish delis for Jewish customers in the 1890s, to being a ubiquitous snack food available throughout the country by the 1970s and 1980s. She writes:
The bagel was not a central culinary icon for Jewish immigrants; even before Polish and Russian Jews left their ethnic enclaves or ghettoes, their memories exalted gefilte fish or chicken soup prepared by their mothers, but not the humble, hard rolls purchased from the immigrant baker. As eaters, Jewish immigrants were initially far more concerned with the purity of their kosher meat, their challah, and their matzos, and with the satisfactions of their Sabbath and holiday meals, than with their morning hard roll.
However, bagels found an enthusiastic audience among other immigrant communities, particularly in New York, where the bagel came gradually to symbolise the city. Eating cream cheese and smoked salmon on these bagels transformed them from being a part of a Jewish baking tradition, to signifying its multicultural heritage.
I wonder to what extent the same is true for Montreal? And it feels likely that this city in a country with an official policy of multiculturalism – although in a province which has a far more conflicted attitude towards this policy – would embrace this immigrant food as one symbol of what it means to be from Montreal. (In much the same way that a café near to these bakeries sells a souvlaki version of poutine.)
Multiculturalism?
I think, though, that these bagels are also taking on a new meaning. Gabaccia notes that the mass production of bagels from the 1970s made them more widely available, but also turned them into an altogether softer, sweeter, and easier bread to snack on. Bagels made in factories by Kraft – and not hand-rolled in small bakeries – lacked the texture, crust, and savouriness of the product first made in the northeast.
Perhaps unsurprisingly, there has recently been a renewed enthusiasm for Jewish deli foods. Julia Moskin writes in the New York Times:
Artisanal gefilte fish. Slow-fermented bagels. Organic chopped liver. Sustainable schmaltz.
These aren’t punch lines to a fresh crop of Jewish jokes. They are real foods that recently arrived on New York City’s food scene. And they are proof of a sudden and strong movement among young cooks, mostly Jewish-Americans, to embrace and redeem the foods of their forebears. That’s why, at this moment in 21st-century New York, the cutting edge of cuisine is the beet-heavy, cabbage-friendly, herring-loving diet of 19th-century Jews in Eastern Europe.
Much of the recent enthusiasm around the rediscovery of the hand-made and the artisanal (whatever we may mean by that) has been driven by hipsters (whatever we may mean by them). In a series of posts about the anthropology of hipsters – and the hipsterdom of anthropologists – Alex Posecznick notes that one of the defining features of ‘the hipster population’ is a rejection of ‘mainstream, capitalist and individualist norms in favour of tactile crafts, free-trade coffee and styles that physically mark that rejection.’
For the hipsters of Mile End, the Fairmount and St-Viateur bakeries exemplify this refusal of the mass-produced, and the adoption of the local, the ethical, and the somehow ‘real.’ But, as Posecznick acknowledges, this never-ending search for cool in the form of the authentic can also been seen as representing no real break from other forms of capitalist consumption:
They have turned consumption itself into an art, where the fine distinction of this hat over that invests cultural capital, and where although it is used and battered, it can be sold for four times the value of a new hat.
My point is that the bagel’s meanings have changed once again: those produced in small quantities in small bakeries now suggest gritty, cool urban living, as well as a return to old-fashioned, wholesome ways of making food. The irony, though, is that this shift of meaning has occurred within the context of the gentrification of once-poor, often (Orthodox) Jewish, neighbourhoods, where rent increases have meant that their populations are becoming increasingly homogenous: largely middle-class, mostly white.
Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Tangerine and Cinnamon 
Jan 3
Ironically
I spent much of my time in Ann Arbor in coffee shops, writing. Having conquered my guilt at working in cafes, occupying space which could be filled by more paying customers (truly, a Calvinist education never really leaves you), I embraced America, the land of the free Wifi. One of my favourite places for working was Mighty Good Coffee, a relatively new shop and café on North Main Street—about a three minute walk on the diagonal from Kerrytown—which is bright and airy and friendly, with lovely coffee and a fridge full of yoghurt.
It also sells artisanal toast. Curious, I tried first a slice of ten seed loaf (good), and then returned with friends and ordered sourdough with cherry jam (very good indeed). But what sets artisanal toast apart from ordinary toast? Was it made by elves, as a friend asked acerbically on Facebook? As far as I could see, this was particularly nice bread, toasted in a fairly fancy toaster, served with rather special butter and jam. But for slightly more than $3.
My—and, I think, other people’s—interest in Ann Arbor’s first (possibly?) instance of artisanal toast was piqued by an article published by the Pacific Standard early last year. In it, John Gravois traces the origins of the artisan toast vogue to San Francisco and the Trouble Coffee & Coconut Club and, more specifically, to its owner, Giulietta Carrelli. The café is, as she comments, her way of coping with bouts of recurring mental illness: it provides structure, stability, and a support network, and it serves food which comforts. Gravois explains: ‘She put toast on the menu because it reminded her of home: “I had lived so long with no comfort,” she says.’
What could easily have been a story about hipsters selling the most ordinary of ordinary breakfast foods for outrageous sums of money becomes, then, a quite moving account of a young woman’s strategies for dealing with, at times, debilitating episodes of mania and psychosis. But, as Gravois notes, her decision to include toast on Trouble’s—otherwise eccentric—menu was picked up by other, more typically hipster San Francisco cafes where artisanal toast became another marker—alongside drip coffee, beards, lumberjack shirts—of hipsterdom.
Artisanal toast: ten seed loaf, cherry jam.
At the same time as I tried Mighty Good’s toast, commentators were outraged by the latest artisanal craze: ice. Large, dense, clear cubes of ice for artisanal cocktails—mixed with homemade or small batch bitters, liqueurs, and sodas—which fit better into glasses and melt more slowly. But, as Mother Jones reported, manufacturing, transporting, and storing artisanal ice is hugely energy inefficient. It is done at some cost to the environment.
In these terms, ‘artisanal’ means handmade and small scale—it means paying attention to the production of otherwise mass-produced or mundane items like toast or ice or bread or beer or crisps. There is something innately ridiculous in elevating toasted bread to the status of cult object. The enthusiasm for the artisanal is, to be kind, an attempt to reclaim the ‘authentic’ (whatever that may be) in the face of a wholly industrialised food chain, and, to be less kind, as much of a fashion as brogues, topknots, and foraging.
It’s useful to use artisanal toast—for instance—to explore what we understand by irony. Hipsters are accused routinely—and I used ‘accuse’ deliberately—of dressing, eating, reading, thinking, and of being ironically. In an essay for the New York Times, the philosopher and literary scholar Christy Wampole writes:
Hipsters’ knowing adoption of the unfashionable, old-fashioned, and the obscure is, she argues, a form of irony: this is an appropriation of a set of markers but no real commitment to what they signify.
I would tend to disagree with Wampole—on this point and her broader argument about living without irony (and her confusion of hipster and millennial)—because I’m not entirely sure that irony is the defining characteristic of hipsterdom. The embrace of the artisanal, hipsters’ enthusiasm for recovering forgotten recipes and fashions, their opposition to the corporate and the mass produced (generally—some brands like Apple seem to be immune to this), and even the strain of literary seriousness which runs through some iterations of hipsterdom, seem to me to denote seriousness, even earnestness. Occasionally, this tips into twee, as Judy Berman observes:
If being a hipster was predicated only on irony—on not taking any of this seriously—then it would be difficult to establish cafes, shops, literary journals, and other enterprises dedicated to the small scale, the cool, and the exclusive. In fact, what much of the writing on hipsterdom misses is that it is precisely this: exclusive. It is a subculture of the (upper) middle classes. For all the fact that young hipsters have colonised historically poor parts of cities, being a hipster is expensive. Organic vegetable boxes, iPhones, copies of n+1, and fixed gear bicycles aren’t cheap.
Much of hipsters’ political and social cluelessness stems from their position of privilege. And here it’s worth thinking more about hipsters’ politics. For all that I think most hipsters would label themselves progressives, there is a strangely libertarian strand within, particularly, hipster attitudes towards food. This connection between some kinds of right wing politics and a return to the land is by no means unusual or new. Most recently, the locavore movement—in its suspicion of big business and agriculture which bleeds into a suspicion of big government—has been taken up by libertarians in some red states in the US. But I think for some hipsters, learning the skills of rural living—learning self-sufficiency—has been produced by the profound economic and social uncertainty of the past decade or so. It is no coincidence that hipsterdom emerged at around the same time as the 2008 crash. Dana Goodyear describes a feast she attends in Anything that Moves: Renegade Chefs, Fearless Eaters, and the Making of a New American Food Culture:
The parallels between hipsters and their parents’ generation—the Baby Boomers—are particularly evident here. Hippies’ enthusiasm for homesteading and green living, their rediscovery of lost crafts and skills was partly a reaction against the growth of the corporate, but it also signalled a profound lack of faith in mainstream society, something only amplified by the environmental and economic crises of the 1970s.
My point is that if we understand hipster earnestness as both a product of privilege as well as crisis, it helps to rethink the position of irony within hipsterdom. It becomes, then, a means of establishing a line between those who understand the irony, and those who don’t. Irony is a boundary marker, but it does not constitute what it means to be a hipster. Secondly, it also helps to illuminate the politics of hipsterdom. However seriously meant, a reclaiming of old fashioned forms of cooking and preserving, an interest in old recipes, and a commitment to organic and free range food does not necessarily signal progressive politics. If anything, these are interests and pursuits of the leisured and the moneyed. To what extent are hipsters a manifestation of inequality?