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Foodie Pseudery (35)

This is from a New York Times review of Ganso, a new Japanese restaurant in Brooklyn:

Some ramen broths detonate at first spoonful, then fizzle out halfway through; others start off meek and turn carnal. Ganso aspires to the latter. After my initial disappointment, I kept eating, idly, expecting nothing, and as I dragged up broth from the bottom of the bowl, the flavours began to deepen and assert themselves. What I had thought nebulous took on a distinct point of view. But some of my dining companions never got that far, abandoning hope a few spoonfuls in.

No MSG is used, no artificial flavor boosters. And no condiments are on the table. (A house-made chile sauce is available on request.) There is an austerity to the proceedings, a sense that something is being asked of us, the diners, as well. Patience, perhaps.

Dude Food

A couple of weeks ago Tamar Adler, former chef and editor of Harper’s Magazine, wrote an article for the New Yorker in which she politely and neatly eviscerates Anthony Bourdain for leaving ‘a crude hickey’ on America’s ‘food culture’. Although he is probably now better known – at least in the US – for his food-and-travel television series, Bourdain rose to fame, or notoriety, for his memoir Kitchen Confidential: Adventures in the Culinary Underbelly (2000).

It is a deeply entertaining, amusing, and often instructive guide to the strange world of restaurants and professional cooking. It explores the ‘personal and institutional perversity that runs fast through the veins of restaurants’. Bourdain details the astonishingly crude language and behaviour of badly paid, sleep deprived chefs in the hot, tiny restaurant kitchens he worked in and, later, oversaw. But it is also an excellent introduction to the mechanics and the politics of how kitchens function.

Although Bourdain and his crew do some pretty repellent things, all this is balanced by the fact that, as Adler notes, Bourdain does ‘not prescribe that life, or condone it.’ Indeed, he devotes a whole chapter to kitchens which don’t run the risk of collapsing into anarchy and violence if the chef for one moment ceases swearing at the staff. He admits:

It is no coincidence that all my kitchens over time come to resemble one another and are reminiscent of the kitchens I grew up in: noisy, debauched and overloaded with faux testosterone – an effective kitchen, but a family affair, and a dysfunctional one, at that. I coddle my hooligans when I’m not bullying them. I’m visibly charmed by their extra-curricular excesses and their anti-social tendencies. My love for chaos, conspiracy and the dark side of human nature colours the behaviour of my charges, most of whom are already living near the fringes of acceptable conduct.

He adds:

Not all kitchens are the press-gang-crewed pressure cookers I’m used to. There are islands of reason and calm, where the pace is steady, where quality always takes precedence over the demands of volume, and where it’s not always about dick dick dick.

And that is the issue with Bourdain’s description of the food world: it is overwhelmingly, completely male. The women chefs whom he respects are those who are ‘tough-as-nails, foul-mouthed, trash-talking’ – the ones who go out of their way to fit in to ‘the testosterone-heavy’ world of restaurant kitchens. But, at least in Kitchen Confidential, he acknowledges that there are kitchens where women aren’t expected to put up with being groped, or with their colleagues festooning their stations with pornography. Visiting Scott Bryan’s restaurant Veritas he notices

A tiny young woman working at a corner station, and I made the immediate Neanderthal assumption as I first took in the crew: ‘Extern, maybe from Peter Krump or French Culinary, having a learning experience dishing out veggies.’ I passed right over her as I swept my eyes down the line looking for the heavy hitters. In time I began, peripherally, to become aware of her movements. I looked again, closer this time, and saw that she was plating fish, cooking risotto, emulsifying sauces, taking on three, then four, then five orders at a time – all the whole never changing expression or showing any visible signs of frustration or exasperation (as I would have under similar circumstances).

She was, in other words, ‘generally holding down her end like an ass-kicking, name-taking mercenary of the old school, only cleaner and better.’ It turned out that she’d been trained by Alain Ducasse.

The problem is that Bourdain loses much of this self-reflection in his later books and series. As he became better known ‘he confused what he’d written about once with the world itself.’ Adler explains:

What Anthony Bourdain does is to bathe everything, even if it’s naturally quiet and normal, in brutishness. It is the difference between not pulling punches and indiscriminately punching. Bourdain now travels round the world, with a camera crew trailing, to eat food in other countries. On his stops at noodle shops, he turns his anxious libido on his bowl of food: ‘Take me to that place where everything is beautiful.’ ‘This is fucking driving me out of my mind. I’m fucking quivering with desire here.’ ‘I would jerk a rusty butter knife over my best friend’s throat just for this,’ he says to the camera while waiting for soup. ‘Come to papa,’ he wheedles.

His relationship with – and views on – food have become centred around his masculinity:

He has managed to insert, through performance of the great feat of eating Vietnamese or Tunisian or Parisian food, the neurotic notion that eating is best understood as a competition or conquest – man versus food. Why choose to merely ingest, he asks, when you can vanquish?

Although I agree with Adler’s point that it’s a pity that he feels the need to dress up his opinions on food in a kind of gung-ho machismo because much of what he says is worth listening to, it was time that someone called out Bourdain for his casual sexism. Bourdain seems to insist that good cooking can only be produced by kitchens overseen by obsessive, potentially murderous alpha males caught up in a kind of adolescent, On the Road-like existential struggle with the meaning of existence. Women – unless they behave like men – are to be viewed with suspicion, as is the food which he associates with them:

Few chefs can really and truly bake. Most chefs, like me, harbour deep suspicions of their precise, overly fussy, somehow feminine, presentation-obsessed counterparts in the pastry section. All that sweet, sticky, messy, goopy, delicate stuff. Pastry, where everything must be carefully measured in exact measurements – and made the same way every single time – is diametically opposed to what most chefs live and breathe, the freedom to improvise, to throw a little of this and a little of that any damn place they want.

It’s no coincidence that most pastry chefs are women. Bourdain implies that pastry, like women, is difficult, too sweet, boring, and unimaginative: real chefs are men – wild, creative genuises – who cook ‘Flintsone-sized lengths of veal shank,’ understand the value of bones, and who carry long, sharp knives.

For an industry with a reputation for not dealing adequately with charges of ingrained discrimination against women, Bourdain’s attitudes towards food and cooking certainly don’t help. But it’s worth noting that for all the excitement that surrounded the publication of Kitchen Confidential – when it was hailed as a fresh and unconventional take on America’s restaurant world, which it was, to some extent – Bourdain’s views on the relationship between masculinity and food are neither particularly new, nor limited to himself.

There has long been an association between meat-eating and manliness. Until the late eighteenth century, when eating in moderation and a slim physique were connected, increasingly, with the ideal Enlightenment male, a healthy appetite for wine and meat indicated strength and vitality. In England, a taste for roast beef was, as Roy Porter notes, linked to a patriotism which associated roast meat with English vigour and virility. Even a century later, Victorians argued that men’s strong, machine-like bodies needed meaty fuel in order to function efficiently.

Men, in other words, needed to eat ‘man food’ – spicy, strong-flavoured, and rich in protein. This was taken to a logical – or an illogical, depending on your point of view – extreme by the Italian Futurists and Mussolini-enthusiasts FT Marinetti and Luigi Colombo in their 1930 Manifesto of Futurist Cooking. Of course, the document is completely mad – like just about everything Marinetti did – but it’s a useful window on to the ways in which fascists of the 1930s understood gender. As the Italian state recast women as mothers – and only mothers – of the nation, so men were urged to become its warrior-protectors.

Marinetti and Colombo write:

We also feel that we must stop the Italian male from becoming a solid leaden block of blind and opaque density. … Let us make our Italian bodies agile, ready for the featherweight aluminium trains which will replace the present heavy ones of wood iron steel.

Italians should do this, they argue, by giving up pasta:

A highly intelligent Neapolitan Professor, Signorelli, writes: ‘In contrast to bread and rice, pasta is a food which is swallowed, not masticated. Such starchy food should mainly be digested in the mouth by the saliva but in this case the task of transformation is carried out by the pancreas and the liver. This leads to an interrupted equilibrium in these organs. From such disturbances derive lassitude, pessimism, nostalgic inactivity and neutralism.’

They suggest that rice take the place of pasta. But this is only the first of several ideas for the remaking of food for a faster, more efficient future. Their most significant point was that science should ‘take on the task of providing the body with its necessary calories through equivalent nutrients provided free by the State, in powder or pills, albumoid compounds, synthetic fats and vitamins.’ Not only would this make Italians better-fuelled and more efficient workers, but it would reduce the amount of food they ate.

Those few meals which they would then eat would be, as they write, ‘perfect’. Given the role of Italian women in feeding their families, what Marinetti and Colombo advocate is a kind of man-made food: the dishes they describe for their ‘perfect meals’ – like the Woodcock Mount Rose with Venus sauce – are invented by chefs.

Although their remaining ideas are increasingly ludicrous – ‘The rapid presentation, between courses, under the eyes and nostrils of the guests, of some dishes they will eat and others they will not, to increase their curiosity, surprise and imagination’ and ‘The creation of simultaneous and changing canapés which contain ten, twenty flavours to be tasted in a few seconds’ – their association of ‘perfect’ cooking with men, and homely, everyday cooking with women, was – and is – hardly unusual.

A great deal has been written about the irony that while most of the world’s ‘top chefs’ – whatever we may mean by that – are male, the overwhelming majority of people who cook to feed their families are female. I think that this distinction is something of an oversimplification: while it is certainly true that the most Michelin-starry chefs are still male, this is changing, albeit slowly. More importantly, the chefs and cooks who have had the greatest impact on the way we all cook in the twentieth and twenty-first centuries have, arguably, been women: Constance Spry, Marguerite Patten, Delia Smith, and Madhur Jaffrey in Britain; Julia Child and Martha Stewart in the US; Nitza Villapol in Cuba; Stephanie Alexander and Maggie Beer in Australia; and Ina Paarman, Ina de Villiers, and Lynn Bedford Hall in South Africa.

Moreover, there has been a recent and relatively widespread decrease in tolerance for the antics of bullying, super-macho male chefs. Gordon Ramsay’s spectacular fall from grace – the collapse of his business empire, the decline in quality of his restaurants – is a particularly good example of this. Adler’s take-down of Bourdain is part of this trend – and it’s particularly telling that Bourdain devotes his highest praise to Ramsay (‘England’s greatest chef’) in A Cook’s Tour: In Search of the Perfect Meal (2001), excusing and celebrating Ramsay’s reputation as a bully on the grounds of gender:

He’s doing what everyone told him growing up that only women should do. … You better have balls the size of jack-fruits if you want to cook at a high level, where an acute sense for flavour and design, as much as brutality and vigilance, is a virtue. And be fully prepared to bulldoze any miserable cocksucker who gets in your way.

This kind of macho chest-beating now feels distinctly passe. The male celebrity chefs of the late 2000s and early 2010s are an altogther nicer, kinder group of chaps: from earth-warrior Hugh Fearnley-Whittingstall and home-cooking dad Jamie Oliver, to shambling Valentine Warner and lovely Nigel Slater. We have cerebral, thoughtful Fergus Henderson and Heston Blumenthal.

I’m not absolutely sure what this shift in public taste suggests – and it’s certainly part of a wider, cultural change, which has seen Ryan Gosling and James Franco replace Sylvester Stallone and Steven Segal as male icons. It’s also occurred at the same time as the emergence of a food trend which can only really be described as ‘dude food’ – food made to appeal to men. Craft beer, the wild enthusiasm for bacon, even the recent rediscovery of the burger, are, I think, driven partly by a belief – held by magazine editors, television producers, and some food writers – that food needs to be made ‘manly’ to appeal to men. Tellingly, most of this is pretty meaty food.

What I find so interesting about dude food is that it’s directed at a generation of young men – my contemporaries and younger – for whom cooking is not necessarily seen as being, as Bourdain noted earlier, something that only women do. Unless I have the good fortune only to have dated, and to be friends with, peculiarly enlightened men, it seems to me that Generation Y men don’t seem to feel that cooking and baking undermine their masculinity. After all, not only were all three finalists on the last series of Great British Bake Off men, but two of them were fairly young. So is dude food a kind of ironic embrace of the manly, meaty food associated with being male since, at least, the seventeenth century – much in the same way that contemporary feminists have reclaimed baking and, crucially, the cupcake – or is it something else altogether? Either way, I can’t imagine that Marinetti would be all that pleased.

Sources

Anthony Bourdain, A Cook’s Tour: In Search of the Perfect Meal (London: Bloomsbury, 2001).

Anthony Bourdain, Kitchen Confidential: Adventures in the Culinary Underbelly (London: Bloomsbury 2000).

Roy Porter, Flesh in the Age of Reason: How the Enlightenment Transformed the Way We See Our Bodies and Souls (London: Penguin, 2003).

Creative Commons License
Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

Food Links, 01.08.2012

Big Food battles over potential market share in the developing world.

Why doesn’t the USDA support Meatless Monday?

American meat consumption.

Food security is linked to the availability of water for irrigation.

Should food be banned from landfill?

Gareth Jones, the journalist who reported on famine in the USSR under Stalin.

Thoughts on preventing obesity.

Suggestions for taking a picnic to the Olympics.

An urban farm in Harlem, New York.

Why can some people eat as much as they like, and never put on weight?

British farmers are being urged to grow the ingredients for curry.

The favourite dishes of American presidents.

The rediscovery of traditional southern cooking in the US.

Jay Rayner praises Jamie Oliver.

America: understood in terms of beer and religion.

How to make your own sparkling wine.

The most interesting food trucks.

Everyday things, made out of food.

Desperate Chefs’ Wives. (No, really.)

Claudia Roden’s favourite London restaurants.

Sweden‘s rising culinary scene.

The pleasures of eating. (Thanks, Murray!)

A rant against knowing everything about where our food comes from.

David Mitchell on wine tasting.

A pulled pork…cupcake.

Songs about food. (With thanks to David Worth.)

The revival of interest in English food from the 20s and 30s.

The kebab combination generator.

Trace the journey of one dish of food.

How to make your own soft serve ice cream.

The mango nectarine.

Photographs of the 2012 Mad Camp.

Food in space.

How to make a cup of tea – as a poem.

On Edible Arrangements.

The world’s rudest chef.

What Michael Phelps eats for breakfast.

Popcorn with milk?

How to make a hedgehog.

Introducing Bandar Foods.

The world’s oldest wine.

All about choux.

Bonza!

Dear readers, I am off for a month’s travelling, mainly to present a paper at this utterly amazing and wonderful conference. It’s organised partly by Michelle Smith, whose blog I urge you to read.

I leave you with these links to keep you going until I return.

See you in July.

Check out the New Statesman’s food edition.

We need to take back control over our food.

The sales of fizzy softdrinks are on the decline.

Why bread is political.

Is there a link between corn syrup consumption and memory function?

A homage to the Kenwood Chef.

Gwyneth Paltrow cooks.

Fruit grown in the shape of a juice box.

Braincakes.

On kale.

The maker of Hendrick’s Gin introduces…Spodee.

FreshPaper helps to stop fruit and veg from going off in the fridge.

Should you eat at your desk?

Salad in a jar.

McCain tries to popularise frozen food in India.

The implications of Italy’s recent earthquake for parmesan production.

In honour of Maurice Sendak: chicken soup with rice.

The world’s best tasting menus.

On sake.

An introduction to the fascinating condition of pica.

How to make Dawa, a popular cocktail in Nairobi.

Making pea pesto.

The Californian loquat harvest.

American chefs should look to America for inspiration.

How to make acorn flour.

Fuchsia Dunlop on cheese in China.

The rise of the single dish restaurant.

The virtues of coffee, in 1815.

Apple + pear = papple.

Fractal pancakes.

People who buy organic food are deeply unpleasant. Apparently. Or not.

Hyper-realistic cakes.

Fake pigs’ ears in China.

How to eat pizza.

Meat and masculinity.

Rhubarb. Rhubarb.

Very amusing: rules for eating at home.

Alan Rickman makes tea. Very, very slowly.

Game of Thrones cake pops.

Cuba’s first curry restaurant.

David Allen Green branches out into restaurant reviews – called, appropriately, Snack of Kent.

Crazy kitchen gadgets.

Why turmeric is good for you.

The seven best dinner parties in literature and film.

Bandwiches.

Should recipes be timed?

Coffee makes you live longer. Apparently.

Is food the new rock ‘n roll?

Food and gender among the Matlala in Limpopo.

These are courtesy of my mum:

Why do so many people hate fresh coriander?

A guide to Mzoli’s in Gugulethu.

Matthew Fort on the Mount Nelson.

Visualising the meals in Haruki Murakami’s IQ84.

New desserts.

The annual LibraryThing edible books competition.

These are on cupcakes, thanks to Jane-Anne:

Are cupcakes like cocaine?

Cupcakes and sausages.

Some very, very badly decorated cupcakes.

Are cupcakes ever just cupcakes?

 

Food Links, 16.05.2012

How to control global food commodity trading.

A spike in food prices is predicted for 2013.

Egypt’s kitchen uprising. (Thanks, Stephanie!)

How Mexican food became American. (Thanks, Hester!)

How poor women in rural India cope with food shortages.

Coke and Pepsi change their recipes – to avoid a cancer warning.

The dark side of soya.

What the world eats.

An entirely edible recipe book.

The vogue for squirrel meat and other forms of game. (Thanks, Milli!)

Why going to dinner with a foodie is an ordeal.

Edible silk sensors to monitor your food.

A pasta-naming game.

Sketch gets a makeover from Martin Creed.

The British government must not undermine efforts to stop the exploitation of agricultural workers.

How the conditions in which pigs are kept in the United States may be improving.

Heston Blumenthal explains the revamp of the Fat Duck.

In South Africa, bottled water is more expensive than petrol – so why its popularity?

The Middle Class Handbook on Sunday night supper.

The eight kinds of drunkenness, by Thomas Nashe.

Vodka made out of quinoa.

Should one rinse mushrooms?

A strange new phenomenon in the Middle East: children who are malnourished and obese.

How well does the language of wine tasting describe wine?

Why Big Food must go.

Five grains which could help to feed the world.

Baked beans in Maine.

Is ice cream as addictive as cocaine?

Meat theft is on the rise in the United States.

The return of the pressure cooker. (Thanks, Mum!)

What it looks like to eat on a dollar a day.

The politics of cinema snacks.

Mitt Romney’s diet.

Dictator cakes for Amnesty International.

Olivier de Schutter recommends five ways to fix unhealthy diets.

How to make your own pita bread.

Not your grandmother’s yogurt.

Aliens secretly study humanity under the guise of a 1960s sandwich recipe book.

Osman’s shanty bar, Istanbul.

Why we have sliced bread.

Know your pasta shapes.

A new documentary about Detroit’s urban farms.

Fancy dress as a side of bacon. From 1894.

How to make a chocolate model of your brain.

Food Links, 01.02.2012

Hunger in Britain.

Antarctic cuisine.

Monsanto moves to control America’s food chain.

London’s first self-service pub.

Is vegetarianism passe?

The wonders of aioli.

Give praise, academics: the gin revival.

The music played in restaurants.

On eating horse.

The phonetic taste of coffee.

A brief history of recipe cards.

How to make a gingerbread geodesic dome.

The Poodle Duck Club menu from 1905.

How airline meals are made.

A history of pickles.

The language of crisp advertising and branding. (Thanks, Mum!)

Vegetarianism in America.

The worst book ever written.

An eighteenth-century recipe for onion soup.

Window shopping.

Twin Peaks cupcakes.

An excellent history of the American banana industry.

The dangers of exploding churros.

A history of the frito pie.

A guide to rolling pins.

Food Links, 18.01.2012

Why pupils at a Los Angeles rejected new, healthy school dinners.

Three utopian feasts at the School of Life.

America: the land of the free and the hungry.

Food trends that fizzled out. (I’m particularly sorry about Mupcakes.)

Bizarre: a Russian ad for Burger King.

The history of the Chinese take-away container.

A taxonomy of bread in New York.

The guerilla grafters.

Hmmm…. I’m not all that sure about this, but it’s interesting: the difference between ‘Western’ and ‘Asian’ food flavours.

Slow Food USA appears to have gone into meltdown. (Unsurprisingly: it’s based on an entirely misguided set of principles.)

Occupy the food system.

The making of Italian American cuisine. (Thanks, Mum!)

On the mallow plant.

Are supper clubs the future of the restaurant?

The shady world of sugar substitutes.

Paintings made out of spices and salt.

Kitchens from the 1950s.

January is be kind to food servers month.

The ten best non-burger fast food dishes.

The Philosophy of Food Project.

Tips for freezing stock.

In search of the endangered Melipona beecheii bee.

Introducing LUPEC, Ladies United for Preservation of Endangered Cocktails.

The most dangerous tea in the world.

This is really, really good: testing the belief that McDonald’s burgers don’t rot.

A toaster made from cinderblock.

Psychofood

This week, two people forwarded me the same article. And in a pleasing coincidence, it happens to relate to something I’ve been thinking about a great deal recently. The piece is by the New York Times food writer Frank Bruni and is titled ‘Dinner and Derangement’. It’s a review of Romera, a restaurant which has recently opened in New York and serves food based on the principle of ‘neurogastronomy’. Its chef patron is Miguel Sánchez Romera, a former neurologist who seeks to cook food which ‘embodies a holistic approach to food by means of a thoughtful study of the organoleptic properties of each ingredient’. So what does this mean? Bruni explains:

My server explained that each dish’s palette and aroma, as well as its flavour, were supposed to prompt a ‘sense memory.; He said that the tuna tartare with coconut, jasmine and orange blossom had brought him ‘straight back to Cape Cod when I was 8 years old and I tasted my first virgin piña colada.’

All of that from the tiny, six-bite portion? I must be a sense-memory slacker. I was brought back only to other, more voluminous tuna tartares, which I suddenly and sorely missed.

That tuna dish is called Cloris, after a Greek goddess of flowers. A subsequent dish of 12 kinds of grains encircling a black olive jam is called Omnium, a Latin term for the whole of something.

Euterpes is the name for the foie gras with white chocolate, referring to a muse of lyric poetry.

Each dish is accompanied by a kind of crib note which guides the diner

through the Romera phantasmagoria. The cards, with a butterfly illustration on one side and text on the other, delve verbosely into etymology, ecology, horticulture, philosophy. ‘The objective of any pre-appetizer,’ says one, is to ‘prepare the guest for the degustation that will follow.’ Another: ‘By looking at nature with eyes of solidarity we will see that it is always expressing something to us.’

This is, indeed, deranged dining. Other than their unbearable pretentiousness and incredible expense – $245 per person, not including drinks or tip – this restaurant and its conceit are indicative of a wider psychosis, as Bruni describes it, around food:

While blazers are optional at Romera, straitjackets would be a fine idea.

It’s the craziest example I’ve encountered of the way our culture’s food madness tips into food psychosis, at least among those with keen appetites and the means to indulge them.

But it’s hardly the only illustration. Surf the cable channels and clock the time before you spy a spatula, a strainer, someone chewing, someone oohing or Gordon Ramsay. I bet it’s less than 11 seconds.

Diners at the latest hot bistro or trattoria snap loving pictures of everything they eat, seeming to forget that it’s dinner, not ‘America’s Next Top Chicken Breast.’ In New York, even the meatballs have paparazzi.

Steaks come with discourses on breed, feed and dry versus wet aging; coffee with soliloquies about growing regions, grinding methods and the optimal pour-over technique; beer with overwrought tasting notes.

I’ve written before about the origins of the term ‘foodie’: it was coined by Ann Barr and Paul Levy in The Official Foodie Handbook (1984), at a time when food was co-opted into the construction of yuppie identities. As cars and clothes were markers of middle-class status, so now was owning the right kind of balsamic vinegar. There have always been people who have had a more than normal interest in food – gastronomes, gourmands, epicures – but foodie-ism is a form of snobbery.

There has been a shift in the nature of foodie-ism since the mid-1990s. In a now notorious, yet absolutely spot-on, article about foodies for The Atlantic, BR Myers explains:

Even if gourmets’ rejection of factory farms and fast food is largely motivated by their traditional elitism, it has left them, for the first time in the history of their community, feeling more moral, spiritual even, than the man on the street. Food writing reflects the change. Since the late 1990s, the guilty smirkiness that once marked its default style has been losing ever more ground to pomposity and sermonizing. References to cooks as ‘gods,’ to restaurants as ‘temples,’ to biting into ‘heaven,’ etc., used to be meant as jokes, even if the compulsive recourse to religious language always betrayed a certain guilt about the stomach-driven life. Now the equation of eating with worship is often made with a straight face.

Foodie-ism has become snobbery dressed up as ethical behaviour. Deciding to roast organic, purple-sprouting broccoli with locally-pressed rapeseed oil not only demonstrates that the foodie is entirely up to speed with recent food trends, but that she is a Good Person: she has made the ethical choice. This isn’t to say that we shouldn’t eat well, and that we shouldn’t be concerned about where our food comes from, who produces it, and who sells it – far from it: my point is that foodie-ism is inherently exclusive.

So far, so obvious. Foodie-ism is another form of the disorder described by Bruni as food psychosis. Two things struck me about Bruni’s article: the first was that for all the fawning and obsessing, food psychosis is not so much about food as those who eat it. (And Bruni emphasises how bad the food at Romera is.) Secondly, and connected to this point, food psychosis or foodie-ism emerged at the same time as a gradual rise in global food prices and a startling increase in rates of obesity, first in the West and then gradually throughout the developed and the developing world.

Obesity disproportionately effects those who are poor – those who rely on cheap, calorie-rich foods because they can’t afford better quality food, lack the knowledge or time to cook healthily, or don’t have access to shops which sell fresh food (we say that these people live in ‘food deserts’). There is even some research, quoted by Richard Wilkinson and Kate Pickett in The Spirit Level (2009), to suggest that children born to mothers who were stressed and anxious during pregnancy and who had stressful childhoods – for whatever reason – have a greater likelihood of putting on weight and becoming obese.

The Spirit Level’s central argument is that the root cause of most social problems is inequality: countries which are more unequal tend to have more obese people, higher crime rates, a greater number of teenage pregnancies, lower educational attainments, and an increased incidence of mental illness. It seems trite to say so, but it’s true that more equal societies tend to be happier societies.

So what does this have to do with foodie-ism, you ask? Well consider: foodie-ism has existed since the early 1980s, and the obesity ‘epidemic’ (as it’s often called, even though, technically, it can’t really be an epidemic) dates from around then too. Food prices began rising in the late 70s. All of this happened as the commodity derivatives markets were deregulated, allowing food to be traded freely – and for speculation on food to drive up food prices.

As these graphs from the New York Times demonstrate, the world has become progressively more unequal since the 1980s:

I don’t think that it’s a coincidence that our ideas about food as a consumer product have changed since the shift in our global economic system in the late 70s – which was partly responsible for fuelling increasing social inequality around the world. As middle-class foodies worship food, the trading of food as simply another resource – like timber and oil – has contributed to a gradual increase in food prices so that those on the bottom of the social scale – and, indeed, now too the middle classes – eat cheaper, calorific, and more highly-processed foods.

My point is that we can’t disentangle changes in the way in which we see food as a consumer product from a major shift in the economic system. Also, and equally importantly, however much foodies may disdain supermarkets and other markers of consumer culture, foodie-ism is a form of consumerism too.

Further Reading

Texts quoted here:

Sander L. Gilman, Fat: A Cultural History of Obesity (Cambridge: Polity, 2008).

Tim Jackson, Prosperity without Growth: Economics for a Finite Planet (London: Earthscan, 2009).

Richard Wilkinson and Kate Pickett, The Spirit Level: Why Equality is Better for Everyone (London: Penguin, [2009] 2010).

Other sources:

Warren Belasco and Philip Scranton (eds.), Food Nations: Selling Taste in Consumer Societies (New York: Routledge, 2002).

Harvey A. Levenstein, ‘The Perils of Abundance: Food, Health, and Morality in American History,’ in Food: A Culinary History from Antiquity to the Present, eds. Jean-Louis Flandrin and Massimo Montanari, English ed. by Albert Sonnenfeld (New York: Columbia University Press, 1999), pp. 516-529.

Harvey A. Levenstein, Revolution at the Table: The Transformation of the American Diet (New York: Oxford University Press, 1988).

Kerry Segrave, Obesity in America, 1850-1939: A History of Social Attitudes and Treatment (Jefferson, NC,: McFarlane, 2008).

Peter N. Stearns, Fat History: Bodies and Beauty in the Modern West (New York: New York University Press, 1997).

Peter N. Stearns, ‘Stages of Consumerism: Recent Work on the Issues of Periodisation,’ The Journal of Modern History, vol. 69, no. 1 (Mar., 1997), pp. 102-117.

Susan Strasser, Customer to Consumer: The New Consumption in the Progressive Era,’ OAH Magazine of History, vol. 13, no. 3, The Progressive Era (Spring, 1999), pp. 10-14.

Susan Strasser, ‘Making Consumption Conspicuous: Transgressive Topics Go Mainstream,’ Technology and Culture, vol. 43, no. 4, Kitchen Technologies (Oct., 2002), pp. 755-770.

Frank Trentmann, ‘Beyond Consumerism: New Historical Perspectives on Consumption,’ Journal of Contemporary History, vol. 39, no. 3 (Jul., 2004), pp. 373-401.

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Food Links, 19.10.2011

Lifestyle-related diseases are increasingly a problem in the developing world too.

So fast food is always cheaper than home made? Think again.

Bizarre culinary gadgets.

Dinner and derangement (thanks Sarang!).

A Swedish TV cook causes a nationwide shortage of butter.

Why the food movement should Occupy Wall Street.

A quick history of domestic lighting.

Live the cliche: how to be a Brooklyn urban farmer.

An interview with Andrea Illy, CEO of Illycafe – with some interesting insights into the implications of food speculation.

How to set up and run a restaurant in a field.

Kit Kats in Japan.

The art of the menu.

New York ‘beeks’ (bee + geek = beek) celebrate the first year of legal bee-keeping in the city.

Why it’s worth growing your own chillies.

In praise of Vegemite.

Ethiopia plans on becoming one of the world’s top exporters of sugar. Hmm…

On errors in cookbooks.

The world’s biggest onion.

The average American eats forty-two pounds of corn syrup every year.

How to cook scotch eggs.

Food Links, 17.08.2010

A history of El Bulli.

Oh dear – it would seem that Zabar’s lobster salad doesn’t contain any…lobster.

Duck hearts on toast.

On food, design, politics, and the counterculture in 1960s San Francisco.

Hamburgers from McDonald’s don’t age….

On cooking in a small kitchen.

The Royal Academy has a new restaurant.

How utterly bizarre: a restaurant in the Ukraine which serves only pork fat moulded in a variety of forms (including Van Gogh’s ear and Marilyn Monroe’s lips).

A history of milk.

‘cookery as the counterfeiter’s art: dietary restrictions reframed as sensory surrogates’ – a dinner for vegetarians and omnivores in which it’s impossible to tell meaty and non-meaty dishes apart.

How drought becomes famine.

The science of beer.