Foodie Pseudery (19)
When I began this series, I decided not to include examples drawn from blogs, even though they frequently provide absolute gems of foodie pseudery. My reasoning was – and is – that that editors and publishers of newspapers, magazines, and books should know better than to print pseudery. Bloggers tend not to have that kind of guidance.
I’ve changed my mind here – and this post isn’t really foodie pseudery either, strictly defined. I’ve included it because of its staggering insensitivity. Truly, this is what gives food writing a bad name.
The post is an attempt to link the Kony 2012 campaign to a recipe for coffee-flavoured macaroons. I don’t protest at the author’s decision to write about something topical – not at all – but, rather, at the post’s stunning ignorance about the campaign, Uganda, and, indeed, Africa – as well as at the astonishingly poor taste in trying, somehow, to promote a recipe for macaroons by linking it to a campaign (however wrongheaded) against a warlord:
There are plenty of critics regarding Kony 2012. They say that the problems in Uganda, in Africa are more complex than stopping this one man. I agree. However, Kony 2012 will bring more attention to a region of the world that needs more attention. Even though I don’t understand the dynamics of Africa I do know that shining the spotlight on one vile war criminal will hopefully bring attention to problems that led to the rise of a beast that has terrorized a region for the last 30 years.
Having said that and since we are a food blog, let’s talk about Ugandan coffee. Coffees from politically unstable regions, especially East Africa and Uganda make us wonder about the ethical implications of buying that coffee. But, at the end of the day coffee is a cash crop and hundreds of thousands of small farms exist in Uganda. Over 2 million people rely on coffee to make a living.
In the age of Google, there is no excuse – none whatsoever – for ignorance of this level.