At the beginning of this year Michael Olivier asked me to contribute an article to his online magazine Crush!. It could be on whichever topic I fancied, and because I had recently spent rather a lot of time at food markets both abroad and in South Africa, and had been thinking a great deal about the relationship between these markets and the communities in which they were held, I decided to write about Woodstock.
The point that I wanted to make in the piece is that there is considerably more to Woodstock than the Neighbourgoods Market at the Old Biscuit Mill: that this multiracial inner-city suburb has a long and complicated history, and that its transformation into the embodiment of Capetonian hipster cool is not only a relatively recent phenomenon, but has profound implications for the community who lives there.
Woodstock – originally called Papendorp after the farmer on whose land it was founded – has never been a wealthy suburb. Situated in the teeth of the Cape Doctor – the southeasterly wind which blasts the city during summer – its population has tended to be poor and working class. With its low rents and easy proximity to the city’s industrial and business districts, it drew many of the thousands of immigrants who arrived in Cape Town from southern Africa and the rest of the world during South Africa’s industrial revolution at the end of the nineteenth century.
Cape Town’s first factories – which manufactured jam, matchsticks, artificial feathers and flowers, sweets, and cigars – were established in Woodstock, and employed a large proportion of the people who lived in the suburb’s growing slums. In the 1880s and 1890s, a collection of ministers, city councillors, and philanthropic organisation launched a campaign to clean up the appalling conditions in which people lived in Woodstock – with many calling it Cape Town’s ‘East End’.
Given the racial politics of nineteenth- and twentieth-century South Africa, much of the concern about Woodstock stemmed from the fact that it was racially mixed. As a result of the Group Areas Act (1950), one of the keystones of apartheid legislation, black and coloured (or racially mixed) people were forced to move out of the parts of Woodstock which were declared ‘white’. Those people who, according to the Population Registration Act (1950), were not white, were required to move to areas classified ‘black’ or ‘coloured’.
My mother grew up in Fairview Avenue, which was part of an area zoned as white. During the early 1960s, several families in her street left for other parts of Cape Town, or immigrated to other countries, because they were deemed officially to be black or coloured. But other parts of Woodstock were allowed to remain racially mixed. It’s worth understanding the social make-up of Woodstock geographically: above the Main Road – where Fairview Avenue is located – it is lower-middle- to middle-class with a largely white population which includes many Portuguese and Jewish families.
Below Main Road and above the railway, Woodstock becomes poorer and more racially mixed. And it is lower Woodstock which has experienced the brunt of the recent gentrification of the suburb. The revitalising of the businesses along Sir Lowry Road – developments like the Palms Centre and Buchanan Square, and the cluster of cafes, restaurants, and shops which have emerged between these two business hubs – have drawn relatively little criticism, as far as I can see (although do please let me know if it has).
Most criticism has been levelled at the Biscuit Mill development in Albert Road in lower Woodstock. The consortium responsible for the development, Indigo Properties, has recently come under fire for its revamp of the Woodstock Industrial Centre, which provided cheap rents and space for the small collective of artists who work in the suburb. On the one hand, the restoration of buildings – and Woodstock has some lovely, albeit crumbling, Victorian and Edwardian architecture – and the attraction of business to an otherwise poor area could be seen as a Good Thing. In Sir Lowry Road, for instance, the increase of pedestrian traffic between the Kitchen, the Deli, and the various agencies and offices along the road has made the area feel decidedly safer.
But on the other, it is questionable whether the Biscuit Mill and, now, the Industrial Centre developments benefit the community who lives in lower Woodstock.
On a ferociously hot Saturday towards the end of January, I parked as near to the Neighbourgoods Market at the Biscuit Mill – as near as I could, given its phenomenal popularity on weekends – and then made my way down Albert Road. Cars of eager market-goers zip down Albert Road on Saturdays, making only for the Biscuit Mill and the shops and restaurants which have opened around it. They ignore the large section of lower Woodstock which they pass through to get to the end of Albert Road.
My aim was to talk to the owners of the cafes and corner shops who actually sell to the people who live in lower Woodstock. I asked several what they thought about the Neighbourgoods Market and the response was similar: a shrug, followed by a comment that the people who go to the Market don’t really seem to be all that interested in the rest of the suburb. One or two laughed when I asked if they had benefitted from the opening of the development.
Just as I was nearing Gympie Street – infamous for its association with the gangs which have long blighted life in lower Woodstock – a man standing outside Saleem’s Café beckoned to me. He was Rashied, the brother-in-law of the owner of the café, and seated comfortably indoors on upturned plastic crates, we had a chat about the development on the area. Rashied was deeply critical of the Neighbourgoods Market and the Biscuit Mill, making the point that they had done little to regenerate an extremely poor suburb. What profits they do make – and there is good reason to believe that the development is lucrative – benefit the shopkeepers, stall owners, and, of course, Indigo Properties.
Rashied is involved with I Art Woodstock, a project launched by Ricky Lee Gordon of A Word of Art last year. I Art Woodstock brings artists from around the world to paint murals in lower Woodstock. The project involves the suburb’s children, and it aims partly to encourage more people to visit the area, to look at the murals – and they are truly magnificent. Rashied invited me to take a look at the murals with him: he was due to check up on two artists, one from Sao Paulo, the other from New York, who were at work on a new mural, and he wanted to distribute yogurts to the area’s children.
The state does not exist in lower Woodstock. There are houses owned by gangs where drugs are sold and taken. There are people who live in shacks, with no hope of ever moving into houses with electricity and plumbing. It is unlikely that most of the children playing in the streets are attending school. These streets are dirty and unkempt. When incidences of domestic violence occur, the chances of police being called – or, if they are called, of arriving – are very slim.
As a recent, powerful editorial in the Mail and Guardian argued, South Africa’s policy makers and politicians must recognise the link between the appalling conditions in which people live, and the very high rates of violent crime which characterise so many poor communities:
we are building settlements that reproduce sexual violence, crime and xenophobia: shoddily constructed, disconnected from economic opportunity, home to failing schools that sit cheek by jowl with shebeens on shit-soaked streets.
It is certainly true that there are people in lower Woodstock who are employed, who send their children to school, and who manage to save a little towards their retirement. Their children will go on to tertiary education and to employment. They will move out of lower Woodstock and join South Africa’s growing middle class. But these constitute only one, small group of people within a much larger population, most of whom live in desperate poverty.
And within ten minutes’ walk of lower Woodstock – with its murals, yes, but also with its population of shack dwellers who do not have access to flushing toilets – is the incredible wealth and luxury of the Neighbourgoods Market, and the thousands of wealthy Capetonians who drive past lower Woodstock every Saturday morning to buy ice cream and artisanal, free-range bacon.
I don’t object to gentrification per se. Salon has reported recently on the so-called ‘Whole Foods effect’, where the opening of a new branch of Whole Foods – the US-based chain of organic supermarkets – is an indicator, and also cause, of the revitalisation of suburbs which have become crime-ridden, grimy, and run-down. The business is about to open a Whole Foods store in Midtown Detroit – signalling to many that the city’s long decline is now in reverse.
As Will Doig writes:
the Whole Foods Effect isn’t caused by the store itself, it’s caused by the events it sets into motion. And one thing Whole Foods does is stay open later than a lot of the other shops around it, laying the groundwork for expanding the length of that neighbourhood’s day.
The Neighbourgoods Market in Braamfontein – the sister of the market in Woodstock – is doing precisely this in Joburg. Situated in the parking lot of a skyscraper, that Neighbourgoods Market attracts footfall to an inner-city suburb which would usually be deserted – and dangerous – over the weekend. Similarly, the Hope Street Market in Cape Town brings life into an otherwise quiet corner of the CBD on Saturdays.
What angers me about the Biscuit Mill and the Neighbourgoods Market in Woodstock is that they exist within a community which desperately needs investment: which needs housing, plumbing, and, above all, jobs. Of course, it is primarily the function of the state to provide basic services, policing, and social welfare – but where there is so much wealth, there is a moral imperative to improve the lives of so many who have so little.
The Neighbourgoods Market’s success has grown partly as a result of an increased interest in the provenance and production of good, ‘whole’, food among Cape Town’s middle classes. This is excellent. But how do these customers – who desire to live and eat ethically – drive past such incredible poverty every Saturday, without thinking twice about the people who live there?
Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
When the gap between rich and poor is so vast, I agree that market forces alone will not bring assistance to those most in need and outside intervention is critical to closing the gap.
Exactly – I couldn’t agree with you more.
Sarah, a thought-provoking piece which raises the dilemma of how? – I don’t live in CT but have in the past, and know Woodstock well. I agree that in Jozi, the neighbourgoods market and arts on main have revitalised and brought foot-traffic to the areas which were once regarded as dangerous, no-go zones. What we need is some creative thinking on how those developments (and their clientele – “those who desire to live and eat ethically”) can make concrete contributions to the lives of those who reside in the area. One suggestion is to formalise the open parking field near the Biscuit Mill (by approaching the owners/city council), charge a reasonable “fee” that could perhaps go directly to a existing project that aims to improve sanitation in the area? A small start, but nonetheless….
Thanks for your comment! I’m so pleased you enjoyed the post.
I agree – the issue here is thinking about how we involve the community in this process to a far greater extent. And, yes, formalising the parking situation is certainly one very promising solution. But I think that the Old Biscuit Mill, the Industrial Centre, and Indigo Properties have to be considerably more proactive in engaging the community. At the moment – as far as I can see – there’s a push from the community to benefit from the business which these developments attract, but with little or no willingness from the consortium to work with, or even listen to, community leaders. It’s for this reason that I appeal to the customers of the Neighbourgoods Market to apply pressure to the developers. But – as you say – this is a difficult issue which will require a complex solution.
Such an interesting piece – I really enjoyed it. Having grown up in Durban and moved to Cape Town last year I don’t know much about the suburbs and their history.
I think that one area that could be focused on is including the traders that sell on the pavements outside the Biscuit Mill. Often when people visit the Market they pass the traders on the pavement (selling picture frames, paintings and jewellery) without consideration. It is as though the Biscuit Mill’s threshold bestows legitimacy on traders and their crafts.
While I am sure there would be space to widen the Biscuit Mill’s profits, as you have pointed out, I don’t think there is any will.
Thanks! I’m so pleased you enjoyed it. I agree: incorporating the traders would be a really excellent beginning, and, as Ayesha makes the point, formalising the system of parking would also help.
The issue, as you say, is will from the side of the consortium.