Eat the Rich
Today’s City Press includes a fantastically interesting article about the increased incidence of obesity in post-1994 South Africa. The piece explores the links between the country’s transition to democracy and the fact that 61% of all South Africans – 70% of women over the age of 35, 55% of white men 15 years and older, and a quarter of all teenagers – are obese or overweight.
The reasons for these incredibly high levels of obesity are, as the article acknowledges, complex. In many ways, South Africa conforms to a pattern emerging throughout the developing world. In a report published a few months ago, the World Health Organisation noted that lifestyle-related diseases – like diabetes, high blood pressure, heart disease, and obesity – are now among the main causes of death and disease in developing nations. These diseases of affluence are no longer limited to the West.
For the new South African middle classes, fast food and branded processed products, like Coke, are markers of sophistication: of having ‘made it’ in this increasingly prosperous society. But, as in the rest of the world, those at the top of the social scale tend not to be overweight:
contrary to popular myth, obesity is not a ‘rich man’s disease’.
Indeed, the most affluent urbanites can get into their SUVs and drive to gym or to Woolies food hall where, for a price, they can load up their trolleys with fresh, top-quality groceries – from free-range chickens to organic lemons.
This means, says [Prof Salome] Kruger, that ‘the highest income earners are thinner’.
For urban dwellers who earn less, fresh food is usually more difficult, and expensive, to buy than processed non-food:
But for your average city dweller – earning money, but not necessarily enough to own a car to get them out to the major supermarket malls – food is where you find it.
Typically, this is in small corner shops selling a limited, and often more expensive, range of fresh foods. Fruit and veg can be hard to find among the toothpaste and toilet paper spaza staples.
‘R15!’ It’s taxi fare from Orlando to the Pick n Pay in Soweto’s Maponya Mall – and it was 25-year-old road worker Lindiwe Xorine’s reply when City Press asked her how far it was to the nearest supermarket.
We call these areas where access to fresh food is limited, ‘food deserts’. It’s entirely possible to buy fruit, vegetables, and free-range meat in South African cities, but high prices and bad transport infrastructure limit people’s ability to purchase these products.
We’re dealing, effectively, with the effects of mass urbanisation since the ending of influx control in the mid-1980s and the 1994 elections.
The migration of South Africans from rural to urban areas has been a key factor in the nation’s radical change of lifestyle habits.
Twenty years ago, restricted by apartheid laws, just 10% of black South Africans lived in urban areas. Today, more than 56% do.
Alison Feeley, a scientist at the Medical Research Council, says this massive shift to a fast-paced urban life has resulted in dietary patterns shifting just as dramatically from ‘traditional foods to fast foods’.
But this isn’t the first time that South Africa, or indeed other countries, has had to cope with the impact of urbanisation on people’s diets. During the nineteenth century, industrialisation caused agricultural workers to abandon farming in their droves, and to move to cities in search of employment, either in factories or in associated industries. In Britain, this caused a drop in the quality of urban diets. Food supplies to cities were inadequate, and the little food that the new proletariat could afford was monotonous, meagre, and lacking in protein and fresh fruit and vegetables.
One of the effects of this inadequate diet was a decrease in average height – one of the best indicators of childhood health and nutrition – among the urban poor in Victorian cities. In fact, British officers fighting the South African War (1899-1902) had to contend with soldiers who were physically incapable of fighting the generally fitter, stronger, and healthier Boer forces, most of whom had been raised on diets rich in animal protein.
This link between industrialisation, urbanisation, and a decline in the quality of city dwellers’ diets is not inevitable. For middle-class Europeans in cities like London, Paris, and Berlin, industrialised transport and food production actually increased the variety of food they could afford. In the United States, from the second half of the nineteenth century onwards, a burgeoning food industry benefitted poorer urbanites as well. Processed food was cheap and readily available. Impoverished (and hungry) immigrants from Eastern Europe, Ireland, and Italy were astonished by the variety and quantity of food they could buy in New York, Detroit, and San Francisco.
It’s difficult to identify similar patterns in South Africa. We know that the sudden growth of Kimberley and Johannesburg after the discovery of diamonds (1867) and gold (1882) stimulated agriculture in Griqualand West and the South African Republic. Farmers in these regions now supplied southern Africa’s fastest growing cities with food. The expansion of Kimberley and Johannesburg as a result of the mineral revolution was different from that of London or New York because their new populations were overwhelmingly male – on the Witwatersrand, there were roughly ninety men for every woman – and highly mobile. These immigrants from the rest of Africa, Europe, Australia, and the United States had little intention of settling in South Africa. As a result of this, it’s likely that these urban dwellers weren’t as badly effected by poor diets as their compatriots in the industrialised cities of the north Atlantic.
Cape Town’s slums and squatter settlements were, though, populated by a new urban poor who migrated with their families to the city during the final three decades of the nineteenth century. Most factory workers were paid barely enough to cover their rent. Mr W. Dieterle, manager of J.H. Sturk & Co., a manufacturer of snuff and cigars, said of the young women he employed:
It would seem incredible how cheaply and sparsely they live. In the mornings they have a piece of bread with coffee, before work. We have no stop for breakfast, but I allow them to stand up when they wish to eat. Very few avail themselves of this privilege. They stay until one o’clock without anything, and then they have a piece of bread spread with lard, and perhaps with the addition of a piece of fish.
This diet – heavy on carbohydrates and cheap stimulants (like coffee), and relatively poor in protein and fresh produce – was typical of the city’s poor. It wasn’t the case that food was unavailable: it was just that urban workers couldn’t afford it.
In fact, visitors to the Cape during this period commented frequently on the abundance and variety of fruit, vegetables, and meat on the tables of the middle classes. White, middle-class girls at the elite Huguenot Seminary in Wellington – a town about 70km from Cape Town – drank tea and coffee, ate fruit, and smeared sheep fat and moskonfyt (syrupy grape jam) on their bread for breakfast and supper. A typical lunch consisted of soup, roasted, stewed, curried, or fried meat (usually mutton), three or four vegetables, rice, and pudding.
It’s also worth noting that the Seminary served its meals during the morning, the middle of the day, and in the evening – something which was relatively new. Industrialisation caused urban workers’ mealtimes to change. Breakfast moved earlier in the day – from the middle of the morning to seven or eight o’clock – lunch (or dinner) shifted to midday from the mid-afternoon, and dinner (or tea) emerged as a substantial meal at the end of the day.
Factory workers in Cape Town ate according to this new pattern as well. The difference was the quality of their diet. A fifteen year-old white, middle-class girl in leafy Claremont who had eaten an ample, varied diet since early childhood was taller and heavier than her black contemporaries in Sturk’s cigar factory. In all likelihood, she would have begun menstruating earlier, and would have recovered from illness and, later, childbirth far more quickly than poorer young women of the same age. She would have lived for longer too.
Urbanisation changes the ways in which we eat: we eat at different times and, crucially, we eat new and different things. By looking at a range of examples from the nineteenth century, we can see that this change isn’t necessarily a bad thing. The industrial revolution contributed to the more varied and cheaper diets of the middle classes. Industrialised food production and transport caused the urban poor in the United States to eat better than many of those left behind in rural areas, for example. But it’s also clear that it exacerbates social inequality. In the 1800s, the poor had too little to eat and that which they did have was not particularly nutritious. Children raised on these diets were shorter and more prone to illness than those who ate more varied, plentiful, and protein-rich food. Now, the diets available to the poor in urbanising societies are as bad, even if the diseases they contribute to are caused by eating too much rather than too little.
Most importantly, we have an abundance of food in our growing cities. Just about everyone can afford to eat. The point is that only a minority can afford good, fresh food, and have the time, knowledge, and equipment to prepare it. Food mass produced in factories helped Europe and North America’s cities to feed their urban poor a hundred years ago. I’m not sure if that’s the best solution for the twenty-first century.
Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

















Oct 21
The Politics of the Plate
Last week, Michael Pollan argued in the New York Times that this year’s American presidential election may be the first time that the food movement enters mainstream politics. Pollan suggests that the debate around California’s Proposition 37, which would require all products containing genetically modified food to be labelled, is indicative of wider disenchantment with the American food industry:
This disillusionment with Big Food has produced an attempt at transparency by businesses like Monsanto and Nestle, whose recent advertising campaigns have gone out of their way to paint these organisations as purveyors of honest good food.
Pollan wonders, though, if this public scepticism of the industrialised food chain, coupled with the relatively recent interest in ‘whole’ and ‘real’ food sold at farmers’ markets, in vegetable box schemes, and at independent shops, will translate into anti-Big Food votes. In other words, will – largely – middle-class willingness to support small and local producers translate into a political movement?
But this certainly won’t be the first time that food has become a vehicle for political engagement. In fact, it was through food and drink that women all over the world first entered politics at the end of the nineteenth century.
When I went through the photographs I took on a recent trip to Australia, I realised that I’d taken pictures of coffee palaces in nearly every town and city I had visited – these are a couple of them:
Fremantle, Perth
Melbourne
These coffee palaces were established in Australia – and elsewhere – by the temperance movement which swept the globe during the nineteenth century. Coffee palaces, coffee shops, and other, similar, cafes and meeting places were meant to entice men away from pubs, saloons, and ‘canteens’, as they were called in South Africa.
Temperance was one of several causes – from single, working women to abused and neglected animals and children – associated with middle-class philanthropic organisations during the Victorian period. From the 1870s, though, temperance became increasingly associated with women.
The founding of the Women’s Christian Temperance Union (WCTU) in the US in 1874 was a pivotal moment – not only in the history of opposition to public drinking, but in the development of feminism. Jed Dannenbaum describes its origins:
Although predated by local temperance organisations, a branch of the WCTU was established in the Cape Colony in 1889 after the visit of an American woman activist to the Huguenot Seminary in Wellington, a small town in the wheat- and wine-producing south-western Cape. Huguenot was modelled on Mount Holyoke Seminary in Connecticut and was staffed by American teachers, who invited representatives of the WCTU to tour the colony.
As in other parts of the world, the Cape WCTU campaigned against the sale of alcohol, promoted temperance by persuading teetotalers to sign pledges never to drink, and organised clubs and societies for children. The Myrtle Branch – run by the Young Women’s Christian Temperance Union in Wellington – taught children about the dangers of tobacco and alcohol, as the secretary noted of a meeting in 1896:
Why, then, the appeal of temperance work to so many middle-class women? All over the world, it was a movement to protect the family – specifically women and children – against the violence and erratic behaviour of alcoholic men. Pubs, saloons, and canteens were seen as places where family budgets were squandered on cheap drink, while wives and children waited at home, anxiously, for the return of drunken, and potentially violent, heads of households.
The Cape’s WCTU – like sister unions in Britain and elsewhere – broadened its activities to campaign to protect women and children from ‘vice’, disease, and abuse. It ran a strong campaign against the re-introduction of the Contagious Diseases Act in the Cape in 1891 on the grounds that it was an ‘indignity to women’. In 1893, allied with organisations like the Citizen’s Law and Order League and the Women’s Purity Society, the WCTU campaigned for the raising of the age of consent for girls from twelve to fourteen years, and also for the better control, or eradication, of brothels and prostitution.
It made sense, then, that the WCTU in the Cape established a franchise department in 1895, on the grounds that women’s demands would only be taken more seriously if they could wield power via the ballot box. The collection of Women’s Enfranchisement Leagues established around South Africa between 1902 and 1910 – which were united as the Women’s Enfranchisement Association of the Union in 1911 – owed their origins to the WCTU.
What the campaign against alcohol did was to allow women to enter the male-dominated public sphere. Women and children, they argued, bore the brunt of men’s alcoholism. Theirs was a campaign to maintain the sanctity of family life.
In the United States, a similar movement grew up around concerns about the safety of food processed in factories. A series of scandals drew attention to the ways in which manufacturers added a range of substances – from chalk to arsenic – either to make products go further, or to improve their colour and texture. The women-led campaign for pure food – which culminated in the passing of the Pure Food, Drink, and Drug Act in 1906 under Teddy Roosevelt – was also described as a movement to protect the family.
For all the controversy over the campaign for women’s suffrage around the world during the late nineteenth and early twentieth centuries, it’s worth noting that the food- and drink-based campaigns that gave rise to the franchise movement were often deeply conservative. Writing about the pure food campaigners in the 1880s and 1890s, Lorine Swainston Goodwin explains:
Temperance, too, was often a deeply conservative movement – and this extended to the franchise campaign. The WEAU in South Africa campaigned only for white women’s right to vote; Emmeline Pankhurst was a lifelong Tory; and it’s striking how many British suffragettes went on to be enthusiastic supporters of fascism. Early feminism was not necessarily on the political left.
Pollan’s appeal for the food movement to enter politics is part of a fairly long history of food-based political campaigning. And although it’s clear that he imagines that supporters of the anti-Big Food lobby will vote for Obama (and please do, lovely American readers – and you can donate to his campaign here), there are some lessons to be learned from the temperance and pure food movements of the late nineteenth century: people – women, in particular – became involved in them because they perceived drunkenness and adulterated food to be threats to everyday life. They also meshed with women’s dissatisfaction with being left out of the political process.
Unfortunately, many of the markers of Pollan’s food movement of the early twenty-first century – like farmers’ markets – are perceived as being out-of-reach of the average American. For the food movement to enter politics, it needs to make itself relevant to the lived experiences of ordinary people – and to connect to concerns, like unemployment or welfare, which they feel to be more important. It needs to shed its aura of elitism.
Further Reading
Jack S. Blocker, Jr., ‘Separate Paths: Suffragists and the Women’s Temperance Crusade,’ Signs, vol. 10, no. 3 (Spring, 1985), pp. 460-476.
Jed Dannenbaum, ‘The Origins of Temperance Activism and Militancy among American Women,’ Journal of Social History, vol. 15, no. 2 (Winter, 1981), pp. 235-252.
SE Duff, ‘onschuldig vermaak’: The Dutch Reformed Church and Children’s Leisure Time in the Cape Colony, 1860-1890,’ South African Historical Journal, vol. 63, no. 4 (2011), pp. 495-513.
SE Duff, ‘Saving the Child to Save the Nation: Poverty, Whiteness, and Childhood in the Cape Colony, c.1870-1895,’ Journal of Southern African Studies, vol. 37, no. 2 (June 2011), pp. 229-245.
Lorine Swainston Goodwin, The Pure Food, Drink, and Drug Crusaders, 1879-1914 (Jefferson, NC, and London: McFarland, 1999).
Elizabeth van Heyningen, ‘The Social Evil in the Cape Colony 1868-1902: Prostitution and the Contagious Diseases Acts,’ Journal of Southern African Studies, vol. 10, no. 2 (Apr., 1984), pp. 170-197.
Cherryl Walker, ‘The Women’s Suffrage Movement: The Politics of Gender, Race and Class,’ in Women and Gender in Southern Africa to 1945, ed. Cherryl Walker (Cape Town: David Philip, 1990), pp. 313-345.
Cherryl Walker, The Women’s Suffrage Movement in South Africa (Centre for African Studies, University of Cape Town, 1979).
Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.