Posts tagged ‘hunger’

I’m convinced that one of the reasons I became a historian was early exposure to the Indiana Jones films. (For all non-academics, they’re the best and most accurate depiction of academia in any cultural medium ever.)* My favourite remains Indiana Jones and the Temple of Doom – surely the greatest film ever made – and particularly for the bizarre and appalling feast to which Jones and his sidekicks are subjected at the Pankot Palace. I watched it again last night:

There are, of course, enormous problems with the film: it was banned in India for its depiction of Indians and Hinduism, and it can hardly be credited for providing an accurate portrayal of the subcontinent’s colonial politics during the 1930s. For me, the film’s campness and cartoonishness save it – like Tintin, it is barely on nodding acquaintance with reality.

But it does offer a useful way of understanding the relationship between food and colonialism during the nineteenth and twentieth centuries. The Pankot Palace feast is inedibly disgusting: from ‘Snake Surprise’ (a python slit open to reveal writhing, live snakes) and giant scarab beetles, to eyeball soup and monkey brains for pudding.

The scene cuts between our heroine’s increasingly panicked response to the meal and a tense, yet polite conversation between Jones, a British officer, and the juvenile Maharajah’s smoothly suave Prime Minister. Jones raises the question of the implications of the Kali-worshipping Thuggee (yes, really) cult for the local villagers – something which he argues is a greater threat to British rule in that region of India than was the 1857 Rebellion.

It’s all utterly ridiculous, obviously, but the film’s point is that the Palace’s enthusiasm for human sacrifice and the enslavement of children – we later see that the Maharajah’s wealth is mined by thousands of shackled child labourers – is linked in some way to its appalling eating habits.

For nineteenth- and twentieth-century colonialists such a view would have made perfect sense. During this period, British imperialism was justified, increasingly, on the grounds that it brought the light of civilisation to the dark and frightening jungles and deserts of Africa and Asia. (The residents of these jungles and deserts – these communities, nations, and empires – begged to differ on this point, but their views were hardly deemed important at the time.) This ‘civilising mission’ empowered imperial agents, from officials to missionaries, to ‘civilise’ colonial subjects.

Importantly, this process extended beyond conversion to Christianity and – for boys, at least – education. The domestic space was a key site for the creation of civilised subjects. In Britain, the home was a marker of respectability: the furnishings, cleanliness, and efficient running of the home by servants were all signs of a family’s good morals. Food and dining helped to establish class status as well.

For missionaries attempting to civilise colonial subjects, living in the right way was as important as thinking in the right way. Converts were encouraged to wear Western dress, live in square – not round – houses, and adopt British eating habits. Not only were they to eat three meals a day, but these were to be modelled, as far as possible, on what the middle class would have eaten in Britain, using British ingredients and British recipes.

In her study of missionaries working in the Belgian Congo, Nancy Rose Hunt argues that the progress of the Congolese living on the mission station was measured in terms of their willingness to swop local dishes for steak and kidney pudding, rissoles, and fruit cake. She notes the ‘evolutionary theme[s]’ evoked by the missionaries to emphasise the progress of their protégés, from ‘darkness to lightness, savagery to civilisation, heathens to Christians, monkey stew to roast beef.’ Roast beef is on the same side as Christianity and civilisation, assuming, thus, a moral value.

This discourse around civilisation, domesticity, and eating exercised an enormous effect on the lives of colonised peoples. Such was its strength that settlers in India and Britain’s African colonies insisted upon eating versions of familiar dishes – despite the differences in climate and available ingredients. EM Forster wrote in A Passage to India (1924):

the menu was: Julienne soup full of bullety bottled peas, pseudo-cottage bread, fish full of branching bones, pretending to be plaice, more bottled peas with the cutlets, trifle, sardines on toast: the menu of Anglo-India. A dish might be added or subtracted as one rose or fell in the official scale, the peas might rattle less or more, the sardines and the vermouth be imported by a different firm, but the tradition remained: the food of exiles, cooked by servants who did not understand it.

The new, educated middle classes in Africa ate British-style food to signify their civilised, sophisticated status. In Nervous Conditions (1988), Tsitsi Dangarembga uses food to illustrate the differences between Tambudzai – the slightly educated young daughter of a large, poor family in rural Zimbabwe – and the middle-class, British-educated aunt and uncle with whom she lives to go to school. Her aunt offers her a spoon and a mound of sadza when she has difficulty eating a ‘western’ meal using a knife and fork. Tambudzai is amazed by the cake, biscuits, and jam she is offered at teatime – all luxuries at her parents’ homestead. Accustomed to drinking from an enamel mug, she misjudges the heat of her tea in the china teacup and burns her mouth. Food plays a vital role in her transition from ‘peasant’ to ‘a clean, well-groomed, genteel self.’

This was, then, a powerful discourse. However strange and illogical this narrative about food, civilisation, and identity may seem to us, similar narratives continue to be constructed by many Westerners to understand Africa, and their relationship with a continent whose complexity and diversity they can’t – or won’t – seem to understand.

In the current narratives about the continent, Africans are depicted either as innocent, perpetually suffering victims or as vicious, murdering monsters. The success – if that is to be measured by the number of times a video is watched on YouTube – of the extraordinarily misguided Kony 2012 campaign demonstrates the extent to which people consider these narratives to be true.

This annoys me, both as an African and as someone who believes strongly that in the age of Google, ignorance of a whole continent is totally unacceptable and inexcusable. Moreover, there is plenty of evidence to suggest that this stereotyping has an impact on American and, to some extent, European policy towards the continent. Tracing a shift in American attitudes towards Africa from around 2000, when concern about the AIDS epidemic was at its height, Kathryn Mathers writes:

Suddenly there were no conversations about new democracies in Africa, or investment opportunities; the potential consumers were represented as too sick to labour, let alone to shop. This became the burden of caring Americans whose consumption practices can give a sick child in Africa ARVs or provide mosquito nets against the ravages of malaria.

It’s for this reason that she is so critical of the reporting done by Nicholas Kristof on Africa. Kristof, a popular New York Times journalist, has the power to shape American attitudes towards the continent. But he tells a story which persistently denies the agency of Africans:

This model does not question the causes of poverty, either general or specific, for the people it is meant to help. It does not pay attention to what people are doing for themselves or ask what they need. It is founded on a story that treats people as if they were just part of a natural landscape washed ashore by forces that aid agencies do not participate in or have any control over. It offers solutions, often expensive and technological, and therefore measurable, that inevitably cannot be sustained or make any genuine long term change in the lives of poor people around the world.

There is very little difference between Kristof’s view of Africa and that of nineteenth-century missionaries: the continent – populated by suffering and poweless, but essentially angelic, women and children – is the white man’s burden.

So what are the implications of such simple, and incorrect, narratives about Africa? Alex de Waal suggests that the attention that Kony 2012 drew to Uganda and the Lord’s Resistance Army may well detract from more nuanced and better targeted policy making around Africa. In an analysis of how three discourses have impacted on foreign intervention in the Democratic Republic of Congo, Séverine Autesserre writes:

The dominant narratives have oriented international programmes on the ground toward three main goals – regulating trade of minerals, providing care to victims of sexual violence, and helping the state extend its authority – at the expense of all the other necessary measures, such as resolving land conflict, promoting inter-community reconciliation, jump-starting economic development, ensuring that state authorities respect human rights, and fighting corruption.

She adds:

Even worse, because of these exclusive focuses, the international efforts have exacerbated the problems that they aimed to combat: the attempts to control the exploitation of resources have enabled armed groups to strengthen their control over mines; the disproportionate attention to sexual violence has raised the status of sexual abuse to an effective bargaining tool for combatants; and the state reconstruction programmes have boosted the capacity of an authoritarian regime to oppress its population.

This has profound implications for dealing with famine and food shortages in parts of Africa as well. Johan Swinnen and Pasquamaria Squicciarini point out that NGOs, think tanks, and policy makers need to think through the implications of the recent spike in the price of food for food security. Making the point that while high food prices increase the likelihood of poor people going hungry, they also benefit poor farmers, Swinnen and Squicciarini demonstrate that as recently as 2005, Oxfam and the Food and Agriculture Organisation were blaming low food prices for hunger. They write: ‘it can be hard to find a relation between underlying analytical work and the policy messages sent by communications departments.’

The problem with an approach which argues that only one factor – like food prices – causes hunger is that it can actually worsen the situation. For instance, consistently advocating an end to import tariffs and export subsidies in rich countries – ostensibly to benefit farmers in poor countries – could actually cause the price of food to increase.

The recent announcement that one billion people are hungry is equally problematic. Not only have these statistics been queried, but they ignore the fact that ‘[n]ew studies suggest that the number of hungry may have declined, possibly by many millions, despite the food price increase.’ This simple narrative about hunger and povety – which slots into pre-existing notions about the helpless African poor – actually undermines further investigation into the complex causes of hunger.

So why the disconnect between policy and research? Swinnen and Squicciarini suggest that in order to raise funds and to influence governments, NGOs tend to use – rather than challenge – the narratives offered by the media on poverty, Africa, and food security.

This is why stories and narratives are so dangerous. As Swinnen and Squicciarini conclude:

If the objective is to assist those who are hurt by price changes, this is no excuse for simplistic messages.

*Not really.

Food Links, 18.01.2012

Why pupils at a Los Angeles rejected new, healthy school dinners.

Three utopian feasts at the School of Life.

America: the land of the free and the hungry.

Food trends that fizzled out. (I’m particularly sorry about Mupcakes.)

Bizarre: a Russian ad for Burger King.

The history of the Chinese take-away container.

A taxonomy of bread in New York.

The guerilla grafters.

Hmmm…. I’m not all that sure about this, but it’s interesting: the difference between ‘Western’ and ‘Asian’ food flavours.

Slow Food USA appears to have gone into meltdown. (Unsurprisingly: it’s based on an entirely misguided set of principles.)

Occupy the food system.

The making of Italian American cuisine. (Thanks, Mum!)

On the mallow plant.

Are supper clubs the future of the restaurant?

The shady world of sugar substitutes.

Paintings made out of spices and salt.

Kitchens from the 1950s.

January is be kind to food servers month.

The ten best non-burger fast food dishes.

The Philosophy of Food Project.

Tips for freezing stock.

In search of the endangered Melipona beecheii bee.

Introducing LUPEC, Ladies United for Preservation of Endangered Cocktails.

The most dangerous tea in the world.

This is really, really good: testing the belief that McDonald’s burgers don’t rot.

A toaster made from cinderblock.

Jan 8

8 Comments

Real Revolutions

When Keenwa opened in Cape Town last year, much was made of the fact that it serves ‘authentic’ Peruvian food. I put ‘authentic’ in quotes partly because I’ve read far too much Derrida and Foucault, but mainly as a result of some scepticism. I doubt that any of the reviewers who’ve eaten at Keenwa have ever been to Peru, and there’s something odd about deciding how a varied and changing cuisine can be made ‘authentic’. The bobotie I cook has grated apple in it, but a friend’s doesn’t: which is more authentic? Neither, obviously.

I was thinking about this a month ago when I had supper with my friends Katherine and Ricardo in London. Ricardo is from Cuba, and cooked us a Cuban-themed dinner. The only Cuban food I’ve ever eaten was at Cuba Libre, a restaurant and tapas bar in Islington. It’s the kind of place which people recommend by saying ‘it’s not authentic, but….’ I haven’t the faintest idea if it’s authentic (whatever that may be), but it was certainly fun.

The food that Ricardo made showed up the problem with the mania for ‘authenticity’ particularly well. We had fried plantain, tortilla, and congrí. This is, to some extent, the kind of food his family would eat in Cuba, although because he and Katherine are vegetarians, we had tortilla instead of the usual, more meaty accompaniment to the meal (hurrah – I love tortilla), and the congrí was pork-free. It was delicious, but was it any less authentic? You tell me.

Christiane Paponnet-Cantat describes the food eaten in Cuba as ‘contact cuisine’, a concept borrowed from Mary Louise Pratt’s conceptualisation of the colonial space as a cultural and social ‘contact zone’ which ‘treats the relations among colonisers and colonised…not in terms of separateness or apartheid, but in terms of co-presence, interaction, interlocking understandings and practice’. She suggests that Cuban, and colonial cooking more generally, is a manifestation of the complex relationships between different groups of people in colonies.

Congrí is an excellent example of this contact cuisine. As in the rest of the Caribbean, Cuba’s indigenous population was eradicated – by disease and conflict – after the arrival of European colonists during the seventeenth century. Slaves were imported from West and Central Africa to work on sugar plantations. In the nineteenth century, indentured labourers from India replaced slaves. Along with foodstuffs introduced by the Spanish – like rice in the 1690s – these groups brought with them a variety of cuisines.

Congrí – at its most basic, a dish of rice and beans – can be found in various forms around the Caribbean. It’s a version of moros y cristianos (Moors and Christians) and rice and peas. And jollof rice, popular in West Africa, is similar too. The term congrí seems to have originated in Haiti and is a combination of ‘Congo’ and ‘riz’ (the French for rice), suggesting its African origins.

The recipe that Ricardo used for his congrí was by Nitza Villapol. To my shame, I’d never heard of her until Ricardo mentioned one of her best-known recipe books, Cocina al minuto. This was published in 1958, four years after Cocina criolla, the Bible of Cuban cuisine. Villapol seems to have been a kind of Cuban Delia Smith or Julia Child: she was as interested in writing about Cuban cuisine as she was in communicating it to people. She had a long-running television series which aired between 1951 and 1997. (She died in 1998.)

Villapol would be interesting simply on these grounds, but she was also an enthusiastic supporter of the Cuban Revolution. Born into a wealthy family in 1923, she was named after the Russian river Nitza by her communism-supporting father. She spent her early childhood in New York, returning to Cuba with her family at the age of nine. During World War Two she trained as a home economist and nutritionist at the University of London.

This experience of wartime rationing proved to be surprisingly useful. In Cuba, Villapol began her career during the 1950s by teaching cookery classes to young, middle-class brides and her earliest recipe books emerged out of this work. But after Fidel Castro seized power in 1959, she devoted to her formidable talents to teaching a kind of revolutionary cuisine. Tellingly, editions of her recipe books published after 1959 no longer included advertisements for American consumer goods.

Under the new communist regime, food distribution was centralised, and rationing was introduced in 1962. People collected their allowances of food – listed in a libreta (ration book) – from the local bodega, or depot. Villapol’s aim was to teach Cubans how to cook when they had little control over the quantity or the nature of the ingredients they would receive at the bodega. She taught a cuisine developed to underpin the goals of the revolution. Unfortunately, I don’t read Spanish and I haven’t been able to track down any substantial scholarship on Villapol. From what I’ve gleaned, though, it seems to me that she was interested in cooking a form of a ‘traditional’ Cuban cooking – but the cooking of ordinary Cubans, rather than those at the top of the social scale who would, presumably, have favoured American or European dishes as a marker of wealth and sophistication. This elevation of ‘every day’ Cuban food would have meshed well with the aims of the revolution.

By writing recipes for favourites like congrí and flan, Villapol created a kind of canon for Cuban cooking. The popularity – and possibly the ubiquity – of her writing and television programmes meant that not only was she seen as the authority on Cuban cuisine, but she also became the source for all that was (or is) ‘authentically’ Cuban. The irony is that this happened during a time of rationing, when what people ate was determined by supplies available to the state.

This system functioned relatively well until the collapse of communism in Europe in 1989. Peter Rosset et al. explain:

When trade relations with the Soviet Bloc crumbled in late 1989 and 1990, and the United States tightened the trade embargo, Cuba was plunged into economic crisis. In 1991 the government declared the Special Period in Peacetime, which basically put the country on a wartime economy-style austerity program. An immediate 53 percent reduction in oil imports not only affected fuel availability for the economy, but also reduced to zero the foreign exchange that Cuba had formerly obtained via the re-export of petroleum. Imports of wheat and other grains for human consumption dropped by more than 50 percent, while other foodstuffs declined even more.

There was simply not enough food to go around. (A similar set of factors caused the famine in North Korea, a country as dependent on trade with the USSR as Cuba.) As a 1998 article from the sympathetic New Internationalist noted:

The monthly rations from the State for a family of four cost around 50 pesos ($2.15), almost a quarter of the average salary of 214 pesos ($9.30). Food from the bodega is not enough to live on and no-one, neither the Government nor the people, pretends it is. It may take you halfway through the month, but no more.

Even though he was shielded – to some extent – from the worst food shortages because he was in school and university accommodation during the Special Period, Ricardo described what it was like to live while permanently hungry – and entirely obsessed with the next meal, even if it was likely to be thin, watery soup or overcooked pasta. In fact, one of the most traumatic features of the Special Period was that staples like rice and coffee – things which most people ate every day – were no longer available. Some people seem to have made congrí from broken up spaghetti.

Drawing on her experience of wartime cooking in London, Villapol used her cookery series to show her audience how to to replicate Cuban favourites with the meagre rations available to the population. Ricardo mentioned one episode during which she fashioned a steak out of orange peel. She received widespread ridicule for doing this, and I think deservedly so.

Cuba managed to pull itself out of its food crisis by radically reorganising its agricultural sector. The state transformed most of its farms into worker-owned co-operatives which

allowed collectives of workers to lease state farmlands rent free, in perpetuity. Property rights would remain in the hands of the state, and [co-operatives] would need to continue to meet production quotas for their key crops, but the collectives were the owners of what they produced. What food crops they produced in excess of their quotas could be freely sold at newly opened farmers’ markets.

In addition to this, urban agriculture helped to provide a supply of vegetables and pork:

The earlier food shortages and resultant increase in food prices suddenly turned urban agriculture into a very profitable activity for Cubans, and, once the government threw its full support behind a nascent urban gardening movement, it exploded to near epic proportions. Formerly vacant lots and backyards in all Cuban cities now sport food crops and farm animals, and fresh produce is sold from stands throughout urban areas at prices substantially below those prevailing in the farmers’ markets.

Food may not be abundant now, and there are still occasional shortages of particular items, but no-one goes hungry anymore. Cuba does offer a model of a sustainable, largely organic and pesticide-free food system, and we can learn a great deal from it.

I’m interested, though, in how Cuban food has changed as a result of the Special Period. From a quick trawl of the internet, it seems to me that Nitza Villapol still exercises a kind of nostalgic appeal to some Cubans living in Miami – there’s even one woman who’s heroically cooking her way through Villapol’s oeuvre. But for those still in Cuba – and those who experienced the deprivations of the Special Period – she seems to be tainted by association. It’s certainly the case that despite Villapol’s best efforts, Cuban diets are more meat-heavy and vegetable-poor than ever before. I wonder if this is the effect of the hunger of the nineties: a diet which was based once mainly on rice and fresh produce, has become increasingly focussed around red meat because meat is associated with plenty – and with having a full stomach.

So where does that leave us on ‘authentic’ Cuban cuisine?

Sources cited here:

Mavis Alvarez, Martin Bourque, Fernando Funes, Lucy Martin, Armando Nova, and Peter Rosset, ‘Surviving Crisis in Cuba: The Second Agrarian Reform and Sustainable Agriculture,’ in Promised Land: Competing Visions of Agrarian Reform, ed. Peter Rosset, Raj Patel, and Michael Courville (Food First Books, 2006), pp. 225-248. (Also available here.)

Christiane Paponnet-Cantat, ‘The Joy of Eating: Food and Identity in Contemporary Cuba,’ Caribbean Quarterly, vol. 49, no. 3 (Sept., 2003), pp. 11-29.

Jeffrey M. Pilcher, ‘Tamales or Timbales: Cuisine and the Formation of Mexican National Identity, 1821-1911,’ The Americas, vol. 53, no. 2 (Oct., 1996), pp. 193-216.

Mary Louise Pratt, Imperial Eyes: Travel Writing and Transculturation (London: Routledge, 1992).

Tangerine and Cinnamon by Sarah Duff is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

Oct 30

12 Comments

Margarine Myths

So this week’s blog post was going to be about food and fiction – having had drinks and supper at Pablo Neruda-themed Maremoto last night, it seemed appropriate – but along with the post on authenticity which I promised yonks ago, it will have to wait while I simmer with annoyance at the World Food Programme’s decision to solve the world’s food problems by working with Unilever.

Yes, you read that correctly. The World Food Programme is working with Unilever to alleviate the hunger crisis.

Unilever. The Anglo-Dutch food, margarine, and cosmetics giant which also happens to be the biggest consumer goods company in the world. Is this really a good idea?

I have nothing whatsoever against corporate social responsibility. In fact, I wish that more countries encouraged the private sector to become involved in philanthropic work. With their efficient logistical support and understanding of the market, there are few organisations better positioned to help poor communities that those which provide services or produce consumer products.

And as big corporations go, Unilever ranks pretty high up the sustainability stakes. Last year it launched its Sustainable Living Plan which aims not only to reduce Unilever’s greenhouse gas emissions, waste, and water use, but that of its suppliers and customers as well. It’s an ambitious plan which seeks to make the whole supply chain sustainable – while doubling Unilever’s profits. The company is also funding a range of projects, including encouraging the sustainable production of palm oil (although who knows if it’ll be able to roll back the incredible damage it did by investing in palm oil in the first place), and sponsoring hygiene programmes in the developing world to reduce the numbers of children who die as a result of diarrhoea. I really hope that they succeed, even as it becomes increasingly apparent that we need to consume less for social and ecological good.

I think that my concern about the WFP’s enthusiasm for Unilever is connected to the fact that this business makes a profit by selling food which isn’t particularly good for its customers. However much Unilever might like to promote its fluffy credentials – and buying Ben and Jerry’s, the business which gave away scoops of Yes Pecan! ice cream on the day of Obama’s inauguration, was certainly part of this – its purpose is to make as much money as possible for its shareholders. The question we need to ask is how it goes about raising those profits.

For all of Unilever’s good intentions, it has a patchy track record on the quality of the food it produces. Consider the ingredients in a jar of Skippy peanut butter:

Roasted peanuts, corn syrup solids, sugar, soy protein, salt, hydrogenated vegetable oils (cottonseed, soybean, and rapeseed) to prevent separation, mono- and diglycerides, minerals (magnesium oxide, zinc oxide, ferric orthophosphate, copper sulfate), vitamins (niacinamide, pyridoxine hydrochloride, folic acid)

In comparison, the sugar- and salt-free version of South Africa’s Black Cat peanut butter (also the product of a big food company), contains peanuts and ‘stabiliser’. There are other brands of mass-produced peanut butter which contain only peanuts and oil.

I know that this might seem like nitpicking, but the point is that Unilever doesn’t sell ‘whole’, unprocessed food to make a profit: like any other big food company, it adds strange and occasionally harmful ingredients to its products to make them taste better or last longer, and it hides this fact with a vast advertising budget. In 2009, for example, it spent £148 million on advertising in the UK alone. In the same year, in Canada it promoted Hellman’s mayonnaise as part of an ‘eat local’ drive. Two years before that, a US-based campaign around ‘real food’ suggested that Hellman’s could be included in a diet of ‘real’, ‘whole’ food. Hellman’s is neither ‘local’, nor ‘real’. Its low-fat version contains the following:

Water, modified corn starch, soybean oil, vinegar, high fructose corn syrup, egg whites, salt, sugar, xantham gum, lemon and lime peel fibres, colours added, lactic acid, (sodium benzoate, calcium disodium edta) used to protect quality, phosphoric acid, natural flavours

The bulk of Unilever’s profits come from margarine, which it promotes heavily on the grounds of its health benefits – something which still divides the medical world. This is a business which chooses its ethics carefully.

Consider its involvement in the Public Health Commission, a body created in 2008 by the UK’s then-shadow Minister of Health, Andrew Lansley (greedy):

In the chair of the commission, by invitation of Lansley, was Dave Lewis, UK and Ireland chairman of Unilever, one of the largest processors of industrial fats in the world.

With him were Lucy Neville-Rolfe, corporate affairs director of Tesco, , the supermarket that has been a leading opponent of the traffic light food labelling scheme favoured by the Food Standards Agency, and Lady Buscombe, Conservative peer and former head of the Advertising Association, where she established herself as a formidable political champion of the ad industry’s right to operate free of restrictions.

Asda’s corporate affairs director, Paul Kelly, formerly PR head of Compass, the school meals company of turkey twizzler fame, had to send his apologies. Mark Leverton, policy director of Diageo, manufacturer of leading vodka, whisky and beer brands, joined them by phone.

Lansley – who has links with the food industry – is now Minister of Health and, surprise, surprise, had invited this dubious collection of businesses, alongside McDonald’s, KFC, PepsiCo, and Mars, to help shape Britain’s public health policies around obesity and diet-related diseases. This is as pointless as asking BP, Shell, and Chevron to end the world’s reliance on fossil fuels.

One of the first outcomes of this public-private partnership was the Department of Health’s ‘Great Swapathon’ which encourages families in England to choose healthy products through a voucher scheme. The vouchers

can be exchanged for products deemed to be healthy, including Unilever’s Flora Light margarine, Mars’ Uncle Ben’s rice and Molson’s alcohol free lagers. Other businesses offering vouchers will include supermarket Asda, for its own brand goods; sportswear firm JJB Sports; outdoor activity provider Haven Holidays; Weight Watchers; and private gym group the Fitness Industry Association. The News of the World will help promote the scheme.

The list of companies includes food manufacturers whose products have been blamed for increasing obesity. Unilever’s product range includes ice creams, Pot Noodle and Peperami, while Mars makes chocolate and Molson is a brewer.

‘The News of the World will help promote the scheme.’ Priceless.

This is so misguided it’s almost amusing. A scheme to promote healthy eating actually benefits a clutch of big food companies whose products facilitate Britain’s obesity crisis.

The WFP is engaged in a similar project. It also works in partnership with PepsiCo, manufacturer of crisps, soft drinks, and a range of non-foods; Cargill, whose inhumane and unhygienic slaughterhouse practises contributed to an outbreak of antibiotic-resistant salmonella in some of its meat in the US; Yum! Brands, whose chains include KFC, Pizza Hut, and Taco Bell; and Vodafone, a company’s whose outstanding £6 billion tax bill in 2010 could have paid the UK’s welfare bill for a year.

The WFP was established in 1961 to eliminate hunger and malnutrition. Its focus is on providing food aid, but aims ultimately to reform the food system to the extent that food aid will become largely unnecessary. While the WFP has been invaluable in bringing emergency supplies of food to disaster areas, it has singularly failed to do anything else. We are in the midst of a global food crisis where food aid is needed more than ever before.

One could argue that this is precisely the reason why it’s necessary for the WFP to work with big organisations: they have money and resources. The WFP can only respond to the crisis with adequate funding and assistance. But even given the fact that the WFP is desperately in need of funds at the moment, there is no great imperative for it to work with Unilever, PepsiCo, Vodafone or any other dodgy multinational – and I think that these partnerships only serve to undermine the WFP’s aims. (And it’s worth taking a closer link at the WFP’s finances, as this excellent investigation into the WFP by Sheila Dillon of the BBC’s Food Programme does.)

Famine and malnutrition are caused by a range of factors and, paradoxically, a lack of food isn’t one of them. As the Nobel Prize-winning economist Amartya Sen wrote, people starve or go hungry when they can’t buy food: when food becomes too expensive for them to afford it, or when distribution systems fail or are inadequate. There’s usually enough food to go around, but people have difficulty accessing it.

One of the best, and most poignant, examples of this was the 1992 famine in Somalia which occurred in Bay, one of the country’s most agriculturally productive regions. People starved because militias prevented food from being cultivated and distributed efficiently. It’s no coincidence that famines occur in countries with dysfunctional – or no – governments. The Ethiopian famine in the mid-1980s began after the collapse of its government – the country had managed to feed itself before then.

Democracies tend to have food systems which function properly. Instead of focussing on raising money and sending food parcels, promoting democracy and drawing attention to the connection between bad governance and hunger should be at the top of the WFP’s agenda.

Getting big food and agriculture companies to sponsor the WFP’s work will not bring democracy to the developing world, nor will it end the food crisis. These are organisations have little or no interest in promoting good governance if it’s bad for business.

And, secondly, some of these organisations have actually benefitted from the food crisis. Cargill is the world’s biggest agricultural commodities trader, and it’s been doing rather well recently, as the Financial Times reported in January:

Cargill benefited from supply disruptions in the global food chain and rising prices to report a tripling in profits in the second quarter of its fiscal year.

The world’s largest agricultural commodities trader said net income in the three months to November 30 rose to $1.49bn, up from $489m in the same period a year earlier.

First-half earnings more than doubled to $2.37bn, up from $1.01bn in the six months to the end of November 2010.

The windfall highlights the big margins in the sector led by Cargill, which rose to prominence in the 2007-08 food crisis, when agricultural commodities prices hit all-time highs.

Chris Johnson, credit analyst at Standard & Poor’s in New York, said that droughts in some of the key grain-producing regions and the ensuing trade dislocations were behind the strong results.

‘To the extent that you’re able to provide grains in parts of the world where they cost more you can get a larger profit margin,’ he said.

Food prices have been driven up by food speculation. Cargill is both a hedge fund and a commodities trader, so it not only benefits from higher food prices – but is partly responsible for causing them to rise too.

The title of this post comes from an essay by Roland Barthes from his collection Mythologies (1957). In ‘Operation Margarine’ he argues that advertisers use a kind of reverse psychology to persuade us to buy things we know aren’t all that good for us: the advertisement acknowledges that the product, margarine in the example Barthes provides, isn’t as tasty or healthy as its rivals, but then turns this on its head by emphasising its convenience and cheapness. Margarine then becomes the obvious product to buy.

The WFP is attempting some margarine-mythmaking in insisting that its work can only be achieved in partnership with these big multinationals: yes, they’re bad, but – hey, what can you do? They have money and power and people are hungry. Nonsense. The WFP is inadvertently giving the best PR possible to a clutch of businesses which, at best, have very little interest in producing good, healthy food. At worst, the WFP is trying to solve world hunger in partnership with organisations which have a vested interest in keeping the world hungry.

Food Links, 05.10.2011

The best and worst places for vegetarian travellers.

Things are looking up for bottled beer in Britain.

Pissaladiere.

A useful infographic on food speculation and global hunger.

Farming after the Fukushima disaster.

How pure is the milk we buy?

On the Irish Famine.

Did you know that Cape Town has more than 3,000 micro-farmers? Here’s a video of them too.

Farmers in Vermont rebuild after Hurricane Irene.

Use food to show your support for Occupy Wall Street.

What a novel idea: making gelatine from human DNA. (Which makes one totally rethink jelly babies.)

An ode to mutant fruit.

Sam Clark from Moro shows how he makes the restaurant’s sourdough bread every morning.

The second hungriest state in the US is…Rick Perry’s Texas.

The Middle Class Handbook ponders the caffeine-averse.

Snacks of the great scribblers. (Thanks Mum!)

Almond and yogurt cake at Design*Sponge.

Macaroon wars.

A socially-responsible approach to dairy farming in the UK.

Knitting + baking = cupcakes in the shape of balls of wool. (Thanks to Jane-Anne!)

Sep 28

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Food Links, 28.09.2011

On the hallucinogenic qualities of some kinds of food.

Restaurants in the UK waste 400,000 tonnes of food every year.

The inventor of Doritos has died. He will be buried in chips.

Waitrose revamps its branch in Canary Wharf. I know, I know, but this is in the middle of a recession, so it’s interesting.

I really like this thoughtful post about food stamps and fast food by Tom Laskawy.

The best street food in New York.

Tina Joemat-Pettersson, South Africa’s Minister of Agriculture, Forestry, and Fisheries, argues that food security and agriculture should be on the COP17 agenda.

The history of MSG. (Thanks Milli!)

Kitchen gadgets and the Great Depression.

What are the meanings of staff meals at restaurants?

Acorn cupcakes.

Oh the perils of accepting freebies.

How well do you know cheese?

We need a more concerted international response to the world’s food crisis.

Is there any point to providing information about the calorie content of McDonald’s meals? (No. There isn’t.)

Why it’s worth reviving the home economics movement.

Roman vs Neopolitan pizza.

Sep 7

Food Links, 07.09.2011

Eating with our eyes.

On the link between food insecurity and conflict.

Pret a Manger seems set to stay in the US.

Will Self considers his local Sainsbury’s supermarket cafe.

America’s favourite foods, state by state (fun, but probably spurious).

Where do whoopie pies come from? (Thanks Mum!)

Ferran Adria visits China.

How pricey farmers’ markets threaten food reform – and this is Tom Philpott’s response.

George Monbiot evaluates Hugh’s Fish Fight.

How did granite become the kitchen counter standard?

This is fantastic: the South African Post Office promotes the consumption of vegetables with some lovely new stamps, and a handy recipe book.

A guide to New York City’s pizzas.

Wonderfully, C. Louis Leipoldt’s Polfyntjies vir die Proe (a history of eating in the Cape) is now online.

The real ale renaissance (hurrah! I love ale).

Aug 10

Food Links, 10.08.2011

‘the discerning and liberal media consumer prefers: ginger and chocolate cookies; amaretti; shortbread; butter thins, and almond florentines.’ This is the study of the year.

Take a look at urban farming around the world.

On the rise of ‘White People Food’.

These are the five best and five worst proteins for our and the planet’s health (although I assume the study is US-based).

Jay Rayner asks if farmers’ markets will really change the world.

High food prices have caused an increase in the numbers of Americans eligible for food stamps.

Close-ups of food.

Here’s more on bread prices and the Arab Spring.

Will placing a tax on junk food change eating habits?

Olivier the Schutter, the UN’s Special Rapporteur on the Right to Food, argues after a visit to South Africa that the country must ‘build a food economy that benefits the majority of the population.’ The report is really worth a read.

High food prices won’t be dropping anytime soon.

Hippy kitchens.

Russia has now classified beer as alcoholic. Better late than never.

Another study shows up the link between high food prices and food-based biofuels.

Jun 29

Food Links, 29.06.2011

Consider the lettuce.

Raj Patel makes the important point that cheap food addresses only the symptom of hunger – and not its cause.

What’s really in your cup of tea?

Can the world feed ten billion people?

This excellent article surveys eating contemporary eating habits in Britain.

Tim Hayward takes a look around the amazing-looking new restaurant – the Gilbert Scott – of the St Pancras Hotel.

Is Sbarro the most boring restaurant in the United States?

A brief history of – mainly US-based – food blogs.

Did you know that it’s still illegal to trade in onion futures in the US? Strange, but true. (Thanks Dad!)

Posts tagged ‘hunger’

Food Links, 23.05.2012

Tall Tales

Food Links, 18.01.2012

Real Revolutions

Food Links, 05.10.2011

Food Links, 28.09.2011

Food Links, 07.09.2011

Food Links, 10.08.2011

Food Links, 29.06.2011

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