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Foodie Pseudery (30)

This glorious bit of foodie pseudery is on the website for a new-ish restaurant, Switch, in Dubai. The designer writes:

I wanted Switch to be a strong, symmetrical soft organic womb-like space composed of a continuous, undulating wall that wraps around the entire restaurant.

The food sounds equally bizarre:

To titillate distinguished taste buds, a curved Mediterranean Fusion menu was created with a touch of Asian feel.

What the hell is a ‘curved Mediterranean Fusion menu’?

I am immensely grateful to Sally Prosser, who lives and writes from Dubai, for this link. All submissions welcome!

6 Comments Post a comment
  1. Seriously, someone needs to do more food satire when there’s such an abundance of raw material. Classic.

    September 14, 2012
    • I agree. The fact that I’ve managed to keep up this series for more than a year says a LOT about how bad food writing can be.

      September 14, 2012
  2. highlatitudes #

    It sounds like a place that would make me feel sea-sick. Undulating walls and curved menus will probably not whet my appetite.

    September 14, 2012
  3. Sheila Dillon #

    Perhaps we could make an edition of the Food Programme just based on a year of this hysterical nonsense…. Be a lot of fun

    September 14, 2012
    • That would be WONDERFUL (I would love to do it) – and there’s just so much material. I’d really like to include something about Ruth Bourdain too – however he/she may be.

      September 14, 2012
  4. Deon #

    I postulate that the designers of both space and menu are both Mediterranean and like to play with Asians on earthquake prone islands…

    September 14, 2012

All comments, criticism, and ideas welcome.

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